PHARMACEUTICAL PACKAGING DESIGN AGENCY

Innovative Pharmaceutical Products Packaging Designers

With a history of 17 years in innovative design packaging, DesignerPeople has now set its eyes on a new vertical - supplement products, ayurvedic medicines and pharmaceutical packaging design. Our ability to understand market dynamics such as consumer behaviour, visual appeal of products and others has always enabled us with the capability to deliver impactful and powerful designs. Successful packaging design projects with brands from varied industries have motivated us to up the ante with a new vertical.

In the pharmacy industry, the medicines' safety and efficacy are critical. Therefore, packaging medicines and supplements are essential to delivering the equipment to market safely and securely. Most importantly, the packaging must also convey these sentiments to the hyper-attentive consumer researching to buy the best or most effective medicine or supplement. Many brands try and use different ways to communicate critical information. Still, the true revolution in the packaging design of pharmaceutical and ayurvedic medicines packet and supplements is yet to occur.

From a sales perspective, the information such as date of manufacturing, expiry, ingredients/content, storage condition, legal requirements and others on the package of any medicine/supplement is the most essential part of the design that the consumers observe with high concentration, especially for ayurvedic medicines. Often brands end up designing packages with overloaded content and unclean design, unable to connect with consumers.