The demand for frozen packaged food in India is skyrocketing and is expected to rise further by 2030. Busy lifestyles, late-night parties, and kids’ love for tasty snacks are major drivers of this trend.
According to recent reports, the frozen food market is growing rapidly as urban youth turn to quick and convenient food options. In cities like Mumbai, Delhi, Bengaluru, and Hyderabad, frozen foods are becoming a kitchen staple, offering both convenience and variety.
Frozen food packaging design isn’t just about wrapping a product; it’s about standing out in crowded freezers at retail stores and modern trade outlets. DesignerPeople specializes in creating designs that grab attention, even in icy shelves filled with competing brands. Different products like Frozen Vegetables, Frozen Fruits, Frozen Meat, Frozen Seafood, Frozen Ready-to-Eat Meals, Frozen Snacks, Frozen Desserts, Frozen Breads, and Frozen Dairy etc need different design approach.
Ready to Eat Momos Packaging Design
The packaging for Yumgo Veg Momos highlights the product's convenience and appeal. The bold black background accentuates the vibrant visuals of perfectly steamed momos with a rich red chutney in the center. Clear labels emphasize its "Spicy & Delicious" flavor and readiness in just 3 minutes.
Ice Cream Pouch Design
Namaste India's ice cream packaging uses rich chocolate hues and a dynamic splash design to highlight indulgence and premium quality. The bold "Maximum Almond" label complements the visual of the ice cream, instantly conveying its nutty richness and tempting flavor appeal.
Frozen Snacks Patty Packaging
Frozzo Frozen Snacks packaging effectively highlights freshness and convenience with vibrant visuals of the product, showcasing a "farm-to-freezer" promise. The clear typography emphasizes key features like "Ready in 3 Minutes," "Zero Trans Fat," and "Frozen & Fresh," creating an appealing, trustworthy image for modern consumers.
Creambell ice cream bucket design
CreamBell ice cream inventions Vanilla Swiss Almond and Kaju Katali are classic rich flavours packed in flamboyant coloured tubs. Whether supporting its rich almond or cashew undertones or fostering its creamy texture capable of elevating your taste buds anytime.
Cone Shape Ice Cream Packaging Design
This packaging for "Cone Mast" ice creams is vibrant and playful, perfectly capturing the fun and indulgence associated with ice cream. The dripping effect at the top gives a sense of creaminess, enhancing the visual appeal. The “Namaste India” logo brings back the product to its brand avoiding the sense of getting expired or of low quality. In other words, this design is easily appealing to the target customers in general.
Frolic butter box
Frolic butter in hexa shape pack is minimalistic and elegant, with a clean white and brown color palette. The clear product name and stripes make it look old european style premium pack.
Green pea frozen pouch
FarmBell frozen green pees and broccoli chunks packaging highlights freshness with neat white colors, realistic produce images, and a clean white background. Clear claims like "100% natural" and "no preservatives" build trust, while bold typography and accent icons create an appealing, modern design that emphasizes natural quality and consumer-friendly branding.
Creative ice cream tub
The simply new zealand packaging in sleek black tubs with flowing cream visuals, Bold fonts and natural imagery highlight its New Zealand origin, with a rich focus on indulgence. This design is formed keeping international audience in mind.
Aloo Tikki Box Design
The packaging design for "Thakar Aloo Tikki" is vibrant and appetizing, with a bold color scheme and clear branding. It effectively highlights product benefits and cooking instructions. However, simplifying the background, refining typography, and adding regional language or nutritional details could enhance appeal and readability further.
We focus on developing freezer to microwave-friendly packaging that ensures convenience. Whether it’s a busy parent preparing a quick meal or a party host serving snacks, our packaging ensures the product connects emotionally and creates loyal customers. while sharing the complete product story with consumers
DesignerPeople has extensive experience designing frozen food packaging that taken care of utility, visual appeal, and brand identity. We understand the need for clear design, mouthwatering imagery, and high-quality materials to maintain freshness while appealing to the buyer. With our innovative designs, brands can build trust and stand out in this competitive market.
Let DesignerPeople help you turn your frozen food packaging into a game-changer, leaving a lasting impression on your customers and boosting your brand’s sales.
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