RICE PACKAGING DESIGN COMPANY, INDIA

Premium Rice Bag Design Agency

Rice is not only a staple food for many Indian households but an integral part of many cultural rituals. In India, rice is a synonym for auspiciousness and prosperity. Given its cultural value, the way a brand packages and presents rice greatly influences Indian buyers. Similarly, packaging style and design for different kinds of flour, like atta, maida, besan, suji, rice flour, etc., play an important role in persuading a potential buyer. Factors from the overall colour scheme to positioning & styling of fine prints on the packet must be thought through to convey a deeper meaning.

Another important factor in packaging rice is the packaging material used. It is witnessed that most Indian buyers buy rice in bulk and usually store it in the same package it has been bought. Therefore, it is recommended that rice packaging should be lightweight, waterproof, durable and long-lasting. Eco-friendly packaging material is also gaining popularity, and it instantly attracts the buyer and positions the brand in a good light.