CHIPS & NACHO SNACKS PACKAGING DESIGN AGENCY

Attract Snacker with outstanding packaging design

India's prepackaged snacks market has never-ending options for consumers. Indian supermarkets and even local shops display 50+ options of snacks in the form of potato chips, diet chips, nachos, quick bite snacks, Namkeens and ready-to-eat snacks. Now the question is how buyers would choose their snacks. While brand representatives may be absent on the spot to market their products, the only option left to attract buyers is through packaging design. It is the first thing a buyer notices and is attracted to products they wish to buy. According to an industry survey, a consumer only spends 10- 15 seconds deciding to choose a product. Therefore, good product packaging is essential to grab consumers' attention. Arguably, many buyers pick up products from a familiar brand. Still, the consumer of the 21st century is well-informed, well-researched and open to experimenting with products basis their taste and research. Hence, more than 70% of buying decisions are made on the spot, post the buyer has compared the effects.