JAM JAR LABEL DESIGN | JELLY PACKAGING DESIGN

Unique packaging often looks Interesting

People worldwide have been consuming jams and jellies since the 1st century AD. Its sweet taste is relished by people across the globe and is especially popular among children. The recipes of jams and jellies are also one of the first inventions that enabled people to preserve fruits uniquely. The popularity of jams and jellies has motivated various brands to introduce different flavours, and for a consumer, it is hard to decide which flavour and brand they can buy. In India, many international and homegrown firms offer different kinds of jams and jellies.

Given the tough competition and highly cluttered market, the packaging aspect of jams and jellies is one of the critical factors that the companies must consider. Unique packaging is often looked at interestingly by customers. Jams are also a popular item that one can easily find on tabletops of five-star hotels for breakfast meals. A refreshing and attractive packaging design of jams and jellies helps consumers connect instantly with the product. Picture of juicy fruits and lively colours and highlighting important details like - 'natural flavour', 'homemade', and others are helpful in brand and product positioning.