MEDICAL EQUIPMENT AND DISPOSABLE BRAND PACKAGING DESIGN

Romsons Medical Box Packaging Design

With the progressive experience of 66 years in medical equipment, Romsons as a brand has expanded quite well and claims assurance in the quality of its products—a professionally-managed enterprise with a presence in 65 countries with INR 6 billion turnovers.

The Brand's product portfolio has a strength of more than 200 products. The company has a worldwide retail footprint – with a 1500+ distributor network in India and worldwide.

Significantly, the name Romsons continues to inspire trust for its products' unsurpassed quality, innovation and safety.

Challenge

• To make product packaging inherent with international standards to enhance global brand identity.
• Streamline the quality of packaging with innovative Brand communication for target groups.
• Render sustainable, innovative, yet practically implementing packaging solutions.
• Coordination of marketing strategies to enhance packaging.

Solution

To differentiate the Romsons Brand from other Pharmaceutical brands, DesignerPeople positioned the Brand with a new form of designing, "line drawing". As the Brand value proposition is related to the health industry, we researched the Line drawing concept. We aligned it with coherent values as it helped increase emotional intelligence, improve senses, and more.

Subtle colours were indulged in packaging while maintaining international and domestic competitive analysis.