NEPAL HEALTHY FOOD CASE STUDY

HiLife Food Product Packaging & Icon Design

Established in 2019, Hilife Foods is a flourishing FMCG company set up in Nepal. With two years of experience in the market, the brand understands the importance of branding and packaging design to stand out in the segment. As their target audiences are primarily people concerned about the health-conscious, we tried to implement those emotions through our effective packaging design. We helped the brand with a packaging design for their signature products, including Corn Flakes, Instant Oats, Diet Muesli, Digestive biscuits and Mix Veg Soup. We have taken bright, attractive shades in their products that meet the nature of the product. Using bold, distinct fonts and engaging imagery in the design helps people gain trust in the products. We have highlighted the product USPs and adequately placed the elements that make customers quickly understand the product's benefit at their first glimpse.