DELHI BASED CHEESE BRAND CASE STUDY

Frolic Cheese Packaging Design

Frolic cheeses have been leading Processors and suppliers of various kinds of cheese since 1999. They understand to achieve higher profitability by sustaining brand quality standards. Frolic core strength is the uncompromising quality philosophy. Employees are well trained, especially in the Processing field of different flavours. Regular testing of the Quality of an entire range of products in their lab is their mandatory norm. The motive of an organization is the Quality of products and timely delivery.

Challenge

• To portray international-looking packaging.
• The Brand was established in the B2B segment and now venturing into B2C.
• As the product concept is inspired by Italian taste, DesignerPeople Team had to leverage research and analytical skills and work on Italian Food cult work on Italian Food culture to add their native touch to product packaging design to get that international look.
• To enhance and emerge this idea of unique cheese in the mindset of Indian target customers as its new to Indian buyers.

Solution

DesignerPeople immersed in this beautiful project, which was a unique opportunity. We created amazing “Hexagon” shaped packaging. By indulging customer insights, we could translate its benefits productively and efficiently.
Wooden Texture background is used in many packaging to depict dairy farms, including mouth-watery cheese images, instigating the buyer to pick the product from the shelf.