HEALTH SUPPLEMENT PACKAGING DESIGN AGENCY, INDIA

Health supplement packaging design services

With 600 million people under the age of 25 years, India has the world's largest youth population. The youth of India is health conscious and puts all the efforts to remain in shape. Fitness-oriented services like gyms, personal trainers, yoga institutes and products such as whey protein, creatine, protein supplements, protein bar, energy supplement, mass gainers and others are in high demand pan India. With burgeoning brands manufacturing the accessories, the market's supply side is approx. Double the actual demand. How does a customer choose your product? - marketing? Advertisement? There is another solution... Eye-catchy SUPPLEMENT PACKAGING DESIGN.

Supplements and other nutritional food items are a critical part of the diet of young fitness enthusiasts. Therefore, to connect better with young minds, the packaging also needs to resonate with their perception of ' health ', ' fitness ' and ' boldness '. Above all, the product and the brand need to come across as ' premium ' because that's precisely what the youth considers regarding health. Bold fonts and inevitable colours such as ebony black, deep blue or vibrant colours of product packaging manage to garner the attention of a young buyer. While prominent places given to highlight nutritional facts and flavour of products helps to connect with the potential buyer better.

Powerful packaging with critical product elements works more effectively than any other promotional activity, including advertisement. This is true, especially for products offering health or fitness improvement, since the customers spend more time reading and comparing the nutritional and functional values of the products. Hence, brands need to develop and improve the packaging design of supplement products on a timely basis with help from expert guidance.