RICE PACKAGING DESIGN COMPANY, INDIA

Premium Rice Bag Design Agency

Rice is not only a staple food for many Indian households but an integral part of many cultural rituals. In India, rice is a synonym for auspiciousness and prosperity. Given its cultural value, the way a brand packages and presents rice greatly influences Indian buyers. Similarly, packaging style and design for different kinds of flour, like atta, maida, besan, suji, rice flour, etc., play an important role in persuading a potential buyer. Factors from the overall colour scheme to positioning & styling of fine prints on the packet must be thought through to convey a deeper meaning.

Another important factor in packaging rice is the packaging material used. It is witnessed that most Indian buyers buy rice in bulk and usually store it in the same package it has been bought. Therefore, it is recommended that rice packaging should be lightweight, waterproof, durable and long-lasting. Eco-friendly packaging material is also gaining popularity, and it instantly attracts the buyer and positions the brand in a good light.





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DesignerPeople’s contribution to rice packaging design

Packaging design for rice or other flours is not only limited to ensuring aesthetic appeal, but we also take care of cultural values associated with the product. We ensure that the text, colours, design, and other styling resonate with the meaning of what the product stands for. 

DesignerPeople Chandigarh combines the cultural value of the product with a brand legacy to make powerful rice packaging design, which in turn connects the potential buyer with the product and the brand.

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