ESSENTIAL OIL BRANDING & LABEL DESIGN, TEXAS, USA

Savhera Essential Oil Bottle Label Design

In our creative tenure, we have met many brands, but this time it was different Savhera is an NGO in Texas in the United States. They deliver premium essential oils to values-driven consumers while combating sex trafficking by providing dignified employment to survivors of sexual exploitation.

When our brand consultant Megha first interacted with Vanessa Bouche, she was moved and amazed by their business idea. The project was handed over to Megha as Vanessa knew the only woman could understand the pain points and would be the correct person to justify their purpose through branding.

Brand Savhera provides 100% pure, sustainably sourced, organic essential oils. At Savhera, every purchase helps provide dignified livelihoods, holistic healing, and new beginnings for survivors of sex trafficking!

DesignerPeople Role as Agency

They approached DesignerPeople for their entire branding, which includes Brand logo designing, bottle label design and sample gift packaging design and its development.

The brand story inspires by the flower "Lotus", a symbol of purity. As the roots of the Lotus weave through muddy waters but are still among impurities, it blooms and flourishes. In the same way, Savhera adds value to their life by providing women employment and respectable life. The symbol of Lotus also teaches a lesson of not looking back and represents new beginnings.

Savhera is a Non-Profitable Organisation that dignifies the employment of brave survivors of sexual exploitation. Our team was challenged to treasure their values and establish branding to justify their motive.

The bottle label design is based on the concept of "less is more", where the design has aligned with the blue coloured bottle and white cap. The colour of the label design was kept with a white background which highlighted each shade of strip based on the variant flavours. Since the bottle size is very small, our designers embraced a simple yet creative font style which will increase the readability ability of all age group audience—the snickering design on the top of the cap with the logo "lotus" on it.

Font used is Modern with a tint of Hindi Dev-Nagri typography style, and since the brand is about women empowerment, the overall colours rendered are feminine and subtle.

We creatively infused their brand story with packaging design and lavender oil's benefits. We ensured to keep it majorly white so that the centre of attraction is the image of purple lavender oil splash effect. The sample gift packaging paper marked a matt finish inspired by these women's boldness, resilience, and courage.

The brand sells many products on its online portal https://shop.savhera.com/ using the same brand guidelines.

The collaboration of DesignerPeople with Savhera was successful in partnering with humanity.