CASE STUDY FOR JUICE CAN LABEL DESIGN, DELHI INDIA

Fresca Fruit Beverage Packaging Design

The juicing craze is a new trend, with everyone, from celebrities to health buffs, propagating its benefits. Freshly squeezed fruits are incredibly delicious, easy to digest, and ideal for the modern eat-on-the-go lifestyle.

Fresca promises to bring the taste and freshness of the orchard directly into the juice CANS. Their belief that their fruit juices are a goldmine of nutrition led Mr Akhil Gupta (MD, Fresca Juices) lately to introduce juices.

In 2010 he took his business to another level by manufacturing Juices with diverse flavours. Since then, FRESCA JUICES have come into existence and become a part of every gourmand.

After hawkeye, our beverages portfolio, he approached our team with an idea to develop an outstanding packaging design for their new premium range of juice cans directly imported from Sri Lanka, sustaining its real fruit chunks in it.

Challenge

• Competing with existing premium juices. Fresca is an established brand in the market with its bottled juices, and the real task was to shift the same identity towards the premium juice can.
• Existing juices targeted a mass audience, and the new packaging target audience was premium, while we also thought it could be good for attracting kids.
• The packaging design should justify being premium as the content is imported from Srilanka and its USP of real fruit chunks.
• To uplift existing brand identity through new packaging design and make modern trade fit.

Solution

We were excited to start this project, As f&B has always been our design niche.

Our design expert team devised a strategy to ensure a minimalistic yet POP OUT packaging design through our initial product, market, and target audience taste research.

As per the different flavours, the contrast, vibrant colours are rendered on the packaging, which is eye-popping for kids & youth. They are the prominent influencers in any family as parents focus on their kid's wellness; hence they will always approach juices with the benefits of real fruit chunks.

The realistic fruit illustrations offer a mouth-watering feel and can lead to impulse buying decisions.

The icon in the shape of a can will highlight the 10% extra, which will act as a significant selling point at modern trade outlets.

The simple font style ensured clarity to the cans to differentiate and give each one its personality.