HAIR CARE PRODUCTS SOCIAL MEDIA MARKETING

Jean Kare Hair Care Digital Brand Design

In the fast growing skincare industry, consumers are increasingly seeking authenticity and practical guidance. As a skin care brand JEAN KARE approached DesignerPeople to develop interactive social content that would not only enhance brand affinity but also educate customers how to use their products the right way and benefits of their skincare range.

Challenge

The big challenge? Making sure the content looks real, not just another polished ad with glamour models, which doesn't resonate with end consumer.

To ensure content authenticity and relatability, we took a bold step by featuring the brand owner in the photoshoot instead of professional models. We belive this approch will help better to connect with the audience, reinforcing trust and credibility.

Solution

We designed a structured content in 3 main strategy that included:

• A series of photos and video reels that showcased the brand owner demonstrating product applications.
• Educational segments on proper skincare routines, leveraging the brand owner's personal touch.
• A well-planned shoot with multiple frames and sets within a single day to maximize content creation. This ensured the brand had sufficient fresh material to sustain its social presence for few months.

Execution

• Authenticity at the Core: By replacing professional models with the brand owner, we positioned JEAN KARE as a transparent and customer-centric brand.
• Educational Content: Through engaging reels and tutorial-style videos, consumers were guided on the correct way to use JEAN KARE products.
• Production Planning: Our strategic planning allowed us to capture a variety of shots in a single day, making content creation affordable.

Impact on brand

• Stronger Connection: People loved the honest, real approach, leading to more likes, comments, and shares.
• Better Customer Trust: Seeing the brand owner use the products made customers feel like they were getting real advice, not just marketing.
• Long-Lasting Content: With smart planning, JEAN KARE got months' worth of content from just one shoot.

Conclusion

DesignerPeople successfully transformed JEAN KARE’s social media presence by creating a genuine and educational content strategy. Through a relatable, informative, and well-structured approach, we helped the brand establish a stronger connection with its audience, ensuring long-term consumer trust and engagement.