ICE-CREAM BUCKET DESIGN FOR BRAND CREAMBELL , INDIA

Creambell Ice Cream Packaging Design

RJ Corporation brought Cream Bell Ice-cream into India in technological cooperation with French Dairy major Candia in 2003. Since its inception, Cream Bell has delighted the taste buds of millions with a variety of refreshing and exotic ice cream flavours of international and traditional value.
The launch of CreamBell has scripted a remarkable success story and is today among the top 5 Ice cream brands in India. Despite being a recent entrant, it has introduced an extraordinary range of innovative ice cream products across all categories.

Challenge

• To launch Brands premium product packaging design.
• Upscale brand identity for existing as well as the new elite product.
• As a Branding strategy to design a Modern yet dynamic Logo for the Brand.

Solution

To keep the overall theme subtle, we decided to use delicate yet eye-catching colours. As the motive was to portray elite product design, we came up with the name "Grandeur", which means Splendour and impressiveness, especially in appearance or style.
Inspired by the international logo and researching, our opportunity to discover what we need to design, why we need to design it, and how it is getting used gets effective direction. It also makes it easier to discover a solution, as the knowledge learned should inevitably steer the course of the design.
We have also taught forms of line art, infographic yet modern and classy look for various product lines of Cream bell ice-cream.