Top 6 Design Agencies Transforming the Indian Creative Landscape

Last Updated on August 26, 2024 by DesignerPeople

The number of start-ups, brands and businesses in India is growing rapidly. So, how can you, as a brand, stay ahead of the competition? The one and only answer to that question is good branding paired with appealing designs.

But how can you achieve it if you don’t have much experience in that field? Well, the answer this time is hiring a good design agency. Irrespective of whether you’re running a small business or deciding to build a brand, working with a design agency can greatly benefit your business.

So, here we’ve put together a readymade guide that has practical tips for collaborating effectively with a design agency. We also have a list of the top six Indian design agencies to help you find the best match for your needs.

How are design agencies shaping the Indian cultural and commercial landscape?

Design agencies bring professional expertise that can improve how your brand looks to your audience. They also offer fresh ideas which can boost your profits. In India, more and more businesses are realising the power of visuals in building a strong brand.

Design agencies have experience working with multiple brands and different sets of target audiences. They know what works best for a brand because they research its audience, the market and its competitors first.

A design agency also looks into other important things, such as cultural sensitivity based on different Indian regions and communities. They prioritise user experiences and include social and environmental factors in branding your business. By doing so, they positively influence how the Indian audience looks at your brand.

Design agencies can create ads that speak to your potential Indian customers in a relatable way. For example, remember the ad with the tagline “Hamara Bajaj“? The ad tapped into India’s national sentiment, and people started associating the vehicle with trust and reliability. In fact, it made Indian families feel proud of owning a Bajaj scooter.

Ultimately, design agencies can help your brand get noticed by creating branding elements that promote your product. It can make Indians connect with it in a meaningful and memorable way.

Criteria for Selection of a Design Agency in India

Here are the top three criteria for selecting the right design agency in India.

1. Successful Projects & Portfolio

The first criterion of choosing the right agency is looking at the type of projects it has done. Skim through its portfolio and previous work to see if they align with what you’re looking for.

A good portfolio will show off a range of projects. Browse through them to see if they demonstrate the agency’s ability to tackle different types of design challenges.

For example, is their design style suitable for your brand? Will it appeal to your target audience? Look for the answers to these questions while checking out their portfolio. It will help you pick the right design agency for your brand.

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2. Expertise and Market Reputation

Next, you need to see if the design agency has enough expertise to handle your brand’s needs. It’s usually helpful if they’ve worked in your industry before, though it’s not a must. It just means they might already understand what your target audience expects from your brand.

It should have a good market reputation so that you can rely on it to provide specific solutions for your brand. No matter what the brief is, they should be able to give you good outcomes which your brand can use.

For example, did their web design and user experience research for a smaller brand help it scale up? Dive deep into their case studies before finalising them for your project.

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3. Innovation & Creativity

Finally, look out for how much innovation and creativity the design agency has. Design is both subjective and objective, so it might confuse you how to measure these aspects. The best way to do that is by looking at how much success have their client brands achieved through their work.

Check if the agency is good at offering original ideas to their clients. An innovative design agency will provide unique design approaches that use new technologies and unconventional strategies.

Most good design agencies usually list out their achievements and best work on their website. You should go through them and see if their designs are visually engaging. Also, look for metrics like increased brand recognition, higher sales or positive client feedback.

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Types of Design Agencies and Their Service Offerings Across Industries

Choosing the right agency also depends on what type of service you’re looking for. Here’s an overview of different types of design agencies and the services they provide.

1. Creative Agencies

Creative Agencies help businesses fulfil all their creative and marketing needs. They offer a wide range of services, including consulting, brand design and ad campaigns. They help companies establish a solid online presence through web design, digital marketing, and content creation.

Additionally, they manage public relations and conduct market research to increase brand awareness.

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2. UI/UX Design Agencies

User Interface and User Experience (UI/UX) design refers to the look and feel of websites and mobile app pages. Such agencies create user-friendly digital products for your brand and ensure that your users have smooth interaction with your digital products. As per your brief, they’ll design interfaces that are visually appealing and aligned with your brand identity.

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3. Branding Agencies

Branding agencies’ sole focus is on shaping the perception of a brand. They create a strong and consistent brand identity by developing logos, visual elements and messaging that resonate with the target audience. These agencies also work on brand positioning and help in establishing and maintaining the brand presence.

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4. Packaging Design Agencies

Packaging Design Agencies, just as the name suggests, specialise in creating various packaging for different products. These agencies understand that packaging is often the first point of contact between a product and a customer. So, they focus on creating packaging that’s visually appealing while also making sure that it communicates the brand message effectively.

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5. Digital Media Design Agencies

Digital Media Design Agencies usually look into the digital aspect of marketing and brand promotion. They deal with enhancing a brand’s online visibility through strategic web design, SEO and social media marketing. Such agencies create appropriate digital experiences that engage users and drive conversions. After conducting relevant market research, they also create content that aligns with the brand objectives.

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6. Product Design Agencies

Product Design Agencies are the ones which create designs for products. You’ll find two types of product design agencies – one that makes physical products and another that creates digital products. These agencies handle everything, from initial concept development to testing and finalising the product. They heavily rely on user experience data to ensure that the product is functional and enjoyable to use.

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7. Full-Service Design Agencies

Full-Service Design Agencies offer a comprehensive range of services. They usually cover everything, like branding, advertising, digital marketing and public relations. Hiring such an agency will help you maintain better consistency across all aspects of your brand presence throughout online, print and other media channels. It’ll help you build and maintain a strong, cohesive brand image.

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The Top 6 Design Agencies in India of 2024 Are Listed Below

And finally, here are the top Indian Design Agencies of 2024 and the specific types of services they offer.

1. Elephant Design

Elephant Design offers a variety of services, including Brand Experience Design, Retail Design, UI / UX Design, Packaging Design, Product Design and even Furniture & Building Product Systems. Some of their key projects include product design and app development for SynPhNe medical devices, Tasty Tales packaging design and retail design for Firefox, an Indian bicycle brand.

Through their work, they’ve helped many businesses create a strong brand. They follow a process-driven approach to design, which helps them create designs for different industries ranging from start-ups to corporations. They’re based out of Pune. Check out their official website here.

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2. Designer People

Next on the list is us. Let me tell you a bit more about what we offer and how we work. At Designer People, we have more than two decades of experience in brand strategising, digital marketing, packaging, advertising, web design and development, UI/UX design and brand design.

We have a long list of successful collaborations with brands like Cornitos, Frolic, Haldiram’s and SF Express. We conduct in-depth market research and brand strategies that make sure that your brand gains a loyal customer base.

We’ve helped elevate the brand positions for many clients across India, USA, Australia, UAE and New Zealand. And that’s what makes us one of the top Indian design agencies. Consult us here.

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3. Studio ABD

Studio ABD deals mainly in product design and packaging & brand design. They’ve worked with many notable brands like Ford, ITC, Nestle, Unilever and Havells. Headquartered in Bengaluru, they focus on creating memorable design solutions that help brands evolve.

Their customer-first approach has helped many of their clients launch products that have innovative packaging and environment-friendly design. With ten years of experience, their solutions try to create a meaningful connection with the customers. Check out their official website here.

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4. DesignBoat

DesignBoat is actually a UI/UX school, but it has a terrific portfolio of projects done by its alumni. They have a special team called DesignBoat Innovation Hub which is a team of their in-house designers.

Based out of Bengaluru, they’ve worked with a variety of brands already. Their work focuses on improving the UI/UX for different brands, both old and new. Check out their official website here.

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5. The Minimalist

The Minimalist is a well-known design agency in India. They provide services such as UX strategy & development, UI design & development, brand strategy & design, brand communication, growth marketing, video production and creative technology like AR & VR experiences.

Their roster of clients is vast, too, just like their list of services. Some of their best work includes campaigns for Tata Cliq Luxury and Amazon and web development for Dozee. They help businesses grow through their smart ideas and innovative work. They’re located in Mumbai. Check out their official website here.

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6. Iris Design

Last but not least on our list of top six Indian design agencies is Iris Design. Their services include creating brand identity, print design, packaging and web design for brands. Based out of Lucknow, they’ve worked with brands like Reliance, Radisson, VKM Liquors and Courtyard Mashaal.

They specialise in creating logo designs that are brilliant and quite appealing. Through their designs, they try to provide a complete design solution for brands. Check out their official website here.

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Conclusion

We understand that choosing a design agency for your brand can be tricky. You should look for an agency that meets your design needs along with bringing a fresh perspective and original ideas to the table. Its solutions should be able to upgrade your brand presence and impact in the marketplace.

I hope our guide on the top Indian design agencies helps you choose the right one for your next branding (or rebranding) project. And if you want novel concepts that differentiate your brand from competitors and address your needs in unexpected ways, then look no further! Consult us today and let your brand reach the right audience in the right way.

Better brands start with meaningful conversations

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Author: Megha Malik