Tissue Paper Packaging Design Inspiration

Last Updated on December 6, 2022 by DesignerPeople

Traditionally, when we talk about issues, it is only associated with toiletries, garments, wet tissues in cosmetics, and others. Still, with a competitive market, tissues are utilized in many industries such as storage of leather goods, jewellery, art pieces, wrapping gifts and glamming paper bags. Hence this makes it bring the role of packaging design as products target premium segments also many times, and increasing competition is also an answer to creative tissue paper packaging design.

There are various types of tissue used for different purpose

• All tissue papers
• Design tissue papers
• Metallic tissues
• Gemstone tissues
• Solid colour tissues
• Tissue swirls
• Tissue rolls
• Whitecap tissue

Any packaging designer should consider that visitors only have a few seconds to think and finalize the right product. Hence that makes it essential to make the package design as catchy as possible.

Therefore the advice comes in handy when it is difficult to differentiate between different brands selling the same product. Take the tissues, for instance: you could argue for hours about their consistency, their softness, or their pattern, but basically, a tissue remains a tissue, especially to the customer’s eye.

Tissue paper packaging should be travel friendly and comfortable. In packaging design consider the brand personality; if it’s for corporate, kids, household, industrial usage or toiletries, the designing, content, shape, font style, the brand story will be aligned accordingly.

You can find on the market many tissue boxes realised with paperboard and characterised by amusing, creative shapes and illustrations that will engage users.

Shapes, colours, font style, content and graphic elements used for each product will be changed as per the usage purpose of tissue.

Custom tissues packaging design

To make customers feel special, custom tissue paper is the best way to do that as it also helps to protect your products and looks sleek.

Box packaging is the last touchpoint a new customer will experience. Still, before that, a design is something that will attract your eye-balls on shelves where other competitors are also residing. A meaningfully designed packaging tells your brand story and portrays your values at a glance.

Using custom tissue paper for packaging adds depth to your brand message, taglines that you want to communicate to end-users.

Ensure your design should be such that when someone decides to purchase your brand, they don’t just take the product but buy into your story.

Imagine the emotions your customers go through when they peel back the layers of packaging; they expect some unboxing experience that makes them stay loyal to you through your USP.

As here, emotion and lifestyle are essential that can be attainable because of your product. A custom element will let that little detail will set you apart.That small piece of customised tissue paper demands attention which adds depth to your story while customers will notice your effort to personalise their experience.

When custom packaging is done well, the price point doesn’t matter. Loyal customers will pay the price because they know you care through every touchpoint of their experience.

Also Read: Custom Box Packaging Design Inspiration 2021

Custom tissue box packaging is secret weapon due to the following points:

• No space is required
• Helps avoid buying more giant boxes
• Minimalistic weight
• Efficient and cost-effective

BRANDING

Do you know people are willing to pay more when it’s a branded product which is a fact, and in the marketing industry, we call it Brand Equity?

Positive brand equity can bring many benefits to the company, including the ability to charge higher prices. As to why that happens, according to cognitive psychology, consumers generally perceive familiar brands as more trustworthy and deserve more attention.

Hence the branded tissue paper brand will always make you more comfortable compared to a non-branded one.

Consumers say that products with branded tissue paper are considered 24% more valuable than those without it. A single layer of custom tissue paper adds value without doing anything to your product.

Here, they will associate the brand with quality attributes not necessarily based on any detailed knowledge of the actual products.

STEPS FOR TISSUE PAPER BRANDING PROCESS:

1.Check out who is your target audience and target market

2.Form a positioning statement and brand story

3.Design a logo that will be distinct and creative

4.Plan suitable Illustrations, patterns and graphics

5.Experiment with creative shades

MARKETING

The best way to communicate about branded tissue brand is through word of mouth 64% of e-commerce customers say they’re more likely to share their experience online if it includes branded tissue paper packaging.

Increase in re-orders and reference are majorly seen in case of creative tissue packaging design.
Even on social media, the brand should focus on customer-based content customized as per the brand market and target audience.

CONSIDER BELOW WHEN YOU PLAN TO BUY CUSTOM TISSUE PAPER BOX PACKAGING ONLINE:

Every custom print tissue paper company operates in its way. So do a review:

• Minimum order requirements
• Lead and shipping times
• Size options
• Customization
• Color choices
• Guarantees
• Pricing structures

Looking at its scope and benefits, you must stay at your top of the game, even in packaging designing that is important for your satisfaction.

CONCLUSION:

Consider hiring a designer to help you if you’re not comfortable doing it yourself. Connect DesignerPeople today, and we will help you understand how you can take your brand forward with perfect tissue box designing.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.