importance of brand identity for business Archives

Why Investing in Brand Management is Key: A Complete Guide to Success

DesignerPeople Blog September 23, 2024

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Importance of Brand Identity for your Business in 2024

DesignerPeople Blog June 14, 2019

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What is a brand identity?

Brand identity is more than just a business logo. You are applying brand values to the visual elements that can be used to promote your business across different platforms. Brand identity consists of a variety of marketing materials like business card, stationery, print materials, signage, product packing, apparel, and website.