200+ Spice Packaging Design Ideas to Propel your Indian Masala Business

Last Updated on February 2, 2024 by DesignerPeople

Spices are an essential component of every Indian cuisine. You cannot imagine an Indian kitchen without spices, as it enhances the taste and flavours of your food. Be it at home or a restaurant, spices are something people always look for.

The thing that helps spices maintain the aroma and is contamination-free for a long duration is spice packaging. Good spice packaging will help herbs in longevity in terms of staying fresh. Spice packaging design plays a very significant role in your overall sales rates. Your start-up success rate has a lot to do with how creatively you offer your product to consumers.

Why is creative package design so crucial for packaged spices?

Spices with innovative packaging stand out from their rivals. Rather than traditional and generic prints, vibrant colours and illustrations for the front face help attract consumers’ attention. It is crucial to display some points like freshness, sourcing, age, production and packaging while creating the packaging design for spices.

• Attract new customers

The fascination generated by the packaging design is the first step in gaining the consumer’s attention in spice business. Unique and eye-popping designs will help attract more customers towards your product, as good visuals help gain recognition.

• Standout in competition

Everything that sells taste must stand out, and the font choice is no exception! Bold, fun, enjoyable, and dynamic fonts are recommended while designing spice packaging. Serifs, san serifs, scripts, and a combination are all welcome. Allow the typefaces to have a significant visual impact and provide lots of variation. It is advisable to present flavours, brand names, ingredients, and nutritional data in a creative, eye-catching manner.

We use more senses than only tasting to appreciate food when we eat. We notice how delectable and enticing they appear; we feel the texture as we eat. It is simpler to sell a spice packet when there are mouthwatering pictures of the completed dish so that customers have an immediate sense of how to use it and a newly aroused appetite. Similarly, give snapshots of how the spices appear in the packet, or you could even create a viewing window in the packaging so they can see it for themselves. They may see it, imagine using it in their cuisine, or visualize how it might taste when applied on chicken, added to veggies, or sprinkled over tacos.

• Brand recall

Brand recall is how likely people remember your brand, products, and services. Visuals create a compelling impact on consumers’ minds. The longer you stay in the thoughts of your consumers and prospects, the greater your market share and the bottom line will be. Brand recognition also increases customer retention and loyalty because consumers are more likely to trust brands over local products.

• Expanding new market area

Choosing the proper form of packaging will contribute to the safekeeping of a product throughout its lifespan. The packaging design will contribute to the brand’s value and the user experience.

Below are some pointers which can help you in market expansion.

1.) Current and historical market patterns used to determine future trends. Brands may describe a consumer’s approach to purchasing by identifying categories.
2.) SWOT analysis will offer insights into the market and how to position your product design without alienating consumers.
3.)if you are launching a food product in India, the FSSAI regulates all aspects of packaging and labelling design requirements, so you should abide by the guidelines issued by FSSAI on their website.

Types of packaging commonly used in the spice industry

Good spice packing keeps spices and herbs fresh for a long time while preserving their original taste, aroma, and colours. Plastic is the most commonly used material in spice packaging due to its use in bottles, cans, and pouches.
Below are the most common types of packaging for spices and herbs:-

• Can/Jar packaging

The most common metal packaging is the can, made of steel, aluminium, and sometimes paper. Paper Can packing is not only more effective, but it is also less expensive. In India, Catch used Can Jar packaging for its Table Top Spices segment only, for example, Salt, Chat masala, black salt etc.

• Bottle packaging

The mouths and necks of packing bottles are generally long and narrow. Glass and plastic are two basic bottle materials that are moulded into any desired form, whether square, round, or irregular. Chilli flakes, turmeric, oregano, peri peri, thyme, masala, pepper, curry powder, cumin seeds, and other herbs and spices are commonly preserved in bottles.

• Pouch/bag packaging

Flexible pouch or bag packaging takes 75% less material and is cost-effective to make the same quantity of final product as bottles, jars, and other rigid, stiff packaging. Turmeric, coriander powder, chilli powder, black pepper, cumin seeds, bay leaves, cinnamon, paprika, nutmeg, cilantro, and other spices and herbs are the most commonly stored in bags or pouches.

What makes spice packaging design so attractive

• Authenticity:

Authenticity is a key brand value and design signal that establishes whether a product is of high quality in customers’ eyes. It’s an idea reinforced through packaging to help a brand position itself across a wide range of products.

• Trust:

Organizations are using better labelling and adopting rigorous production methods to promote product confidence, as an increase in trust is projected to raise revenue. Affinity also increases brand trust; for example, Shah ji on MDH packaging helps build trust in the brand.

• Typography:

Typography is essential in packaging design since it aids in the balance of textual and visual aspects. Because packaging offers a lot of information about the product, keeping the writing to a minimum takes time and effort. Instead, we may present the content in an appealing manner that complements the packaging design.

• Color:

When it comes to packaging, colour is one of the essential factors in attracting customers. It is generally one of the first things people observe as it is visible from a greater distance than other components such as text, pictures, or graphics.

Conclusion

It is no longer a secret that good product packaging design helps your business grow exponentially. According to a study, 50% of companies reported a surge of loyal customers after focusing more on their product design strategy.

A well-structured product design process ensures that your time, efforts, and revenue are spent in the right direction. Be strategic with your research, as this creates the foundation of your product design. It clarifies the importance of each step and its deliverables, reducing the risk of common mistakes in product design.
To guarantee the effectiveness of this solid approach, continually improve the design with thorough testing over time and integrate the latest tools and technologies to be updated with the changing trends of the market.

Author: Anush Malik