Saudi Arabia Products Packaging Design: Complete Guide

Last Updated on December 19, 2023 by DesignerPeople

Every business today needs a grand product packaging design to draw the proper attention of the right people. If you’re a modern business or corporate organisation in Saudi Arabia, you should put as much effort into your product packaging as possible. Why? First, the competition is tough. Second, you don’t want your products to look bad, do you? A bonny product packaging design for Saudi Arabia should allow your business to fulfil your customer’s expectations and meet their needs.

A product may be very good, but its bad packaging might totally ruin your customer’s experience with your product. After all, nobody wants a spilt lotion or to go through hundreds of layers of cardboard to open their new water bottle. So, in this post, we’ll walk you through the complete guide on how to not over-engineer your product packaging and devise the perfect product packaging design for Saudi Arabia’s business.

Cultural Considerations in Product Packaging Design for Saudi Arabia

When you’re planning your product packaging design for a Saudi Arabian brand, you should consider the following cultural aspects.

1. Islamic Values and Symbols

Saudi Arabia is a sovereign Arab Islamic State, so naturally, when you design product packaging, you should keep its rich cultural values in mind. Saudi Arabian business practices are infused with Islamic principles and Arabian traditions. So, your designs should be a balance between the demands of modern business and Islamic cultural traditions. You can include Saudi Arabian symbols and motifs in your design so that it doesn’t contradict the religious beliefs of your target audience.

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2. Language and Communication

Your target audience would want to read and learn about your products before buying them. So, obviously, language shouldn’t be a barrier in acquainting them with your products. Arabic is the primary language in Saudi Arabia. So, make sure that any product information, labels and instructions are conveyed in the local language so that your packaging can communicate with your customers directly.

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3. Modesty and Cultural Sensitivities

Saudi Arabia values modesty and conservatism. Your packaging designs should be culturally sensitive and not include any image, text or symbol that may refute their cultural values. Remember to keep the overall packaging decent and culturally appropriate. Your packaging can centre around themes like nature, Islamic traditions and familial bonds.

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4. Tradition and Heritage

Saudi Arabia’s strong cultural underpinning leads to a business environment that values respect, relationships and mutual trust. Brands that focus on the importance of family bonds, traditions and togetherness can successfully make the Saudi Arabian audience respond to their products. You can also include Saudi cultural elements, such as traditional patterns, landmarks or historical symbols, to connect well with the local audience.

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5. Halal Certification and Compliance

As I said, Islamic principles hold prime importance in Saudi Arabia. Most products, from food to cosmetics, usually need a Halal certification to thrive in the market. A Halal-compliant product means it adheres to the religious standards of the region. It can significantly enhance a consumer’s trust in the product and facilitate market access. You must follow specific guidelines and practices outlined by recognised Halal certification bodies to ensure that your products meet the requirements of Islamic law. Also, clearly convey in your packaging that the products are Halal certified.

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Design Trends to Make Your Product Packaging Stand Out in Saudi Arabia

Now, the most important question of the hour! Which design trends should you follow to make your product packaging design for Saudi Arabia stand out in 2024? We have the answer below!

1. Modern Islamic Art Elements

Your packaging design should add Islamic symbols as parts of the brand experience. You can include a good selection of symbols such as stars, moon, minarah and patterns that are significant graphics of Islamic art and culture. Your designs should intertwine Islamic culture and modern art so the customers can appreciate them. Simplify the art and symbols without losing the traditional values and core meanings. You should concentrate on applying Islamic art graphics, calligraphy and symbols in the visual elements on the packaging.

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2. Minimalistic Elegance & Typography

Saudi Arabia is not different when it comes to simplicity and minimalism. In the coming years, simple and minimal designs are going to rule the product design landscape. Not only that, simple and minimalistic product art engages consumers without distractions. Coincidentally, Saudi Arabian culture and heritage are also associated with minimalism and simple typographic designs. So, consider including creativity and artistic script-style fonts in your packaging as top priorities.

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3. Sustainability and Eco-Friendly Packaging

Sustainability has become a key motivator for most Saudi Arabian people. The best way of adopting sustainability is by using eco-friendly packaging materials and designs. So, brands nowadays are keen on using designs that demonstrate their commitment to the environment. Some ways your brand can focus on sustainability are substituting alternative materials of packaging, investing in the development of bio-based plastics, designing packs to make them easier to process in recycling, and improving the recycling and processing of plastic waste.

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4. Bold Colours and Contrasting Palettes

Bold colours and contrasting palettes for packaging designs will trend in 2024. While your product packaging design for Saudi Arabia should be simple, you can add strokes of bold colours to it. A twist in the colour palette can bring out the vibrancy of your products in a subtle way. Different colours are associated with different cultural and religious ideologies. Islamic People love green, a sacred colour in Islam, associated with the Prophet of Islam and Khidr. Other bold colours that you can use include red and orange to promote products related to energy, food, tourism, automobiles, and aviation industries.

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5. Interactive and Storytelling Packaging

Interactive packaging helps clearly communicate the brand story through the packaging design. As a designer, you must balance the advantages of including cultural symbols and stories in brands without any chances of consumer confusion or disapproval. The art of storytelling often gives a positive image, making your brand look more appealing. It can also help local people become more familiar with new brands and resonate with the products.

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Cost of Product Packaging Design for Saudi Arabia Brands

The cost of product packaging design depends on a lot of factors like time, effort and available resources. One of the major elements, however, is the path you choose to get your design. Should you opt for a freelancer or an experienced design agency? Take a look at the charges below to know who you should hire.

1. Freelancers charge (300 – 600 USD)

Hiring a freelancer for your packaging design needs is often considered easy. It’s cheap (often), and work gets done faster as only one or two designers take up the entire work. But sometimes, it might involve risks such as copyright infringement cases for your brand. Always check previous work done by freelancers to get a clear perspective of what to expect from their designs and how well they will suit your product packaging design needs. All in all, hiring a freelancer is a smart choice if you have a low budget.

2. Design Agencies charge (1000 – 1200 USD)

Launching your product is a once-in-a-lifetime opportunity. So, we advise you to invest some quality time and money to hire a professional agency that can offer comprehensive design solutions. Creative agencies typically charge between 1000 and 1200 USD per project. They have years of market research experience so that they will create the best designs for your products. A design agency like DesignerPeople can help you with research, strategising and creating a suitable product packaging design.

3. Global Ad Agencies charge (3500 – 5000 USD)

Global ad agencies give you access to an expert team of packaging designers who are efficient and reliable. Since global agencies work across different industries at once, they know well how to make a brand grow over time. International ad agencies like Ogilvy and McCann have decades of expertise in diverse markets in different countries. It’s more expensive compared to the other two options, and you can expect the best quality designs. Hiring a global ad agency can cost you between 3500-5000 USD per project.

Showcasing Triumphs in Saudi Arabia Product Packaging Design: Case Studies

We have successfully designed product packaging design for Saudi Arabian brands. Before diving into the actual process of designing, we first research and understand the brand, its audience and the cultural preferences of the target audience.

1. Sandalyn

Sandalyn transports the people of Saudi Arabia to India through its pure sandalwood. When a potential customer sees the Sandalyn pack, the packaging should exude the fragrance of sandalwood. Our expert team of designers crafted an apt logo and two traditional packaging options for the powder and sticks. The final outcome is an excellent blend of authenticity and elegance to attract people who are looking for the calm and diuretic properties of sandalwood.

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2. Choco

Choco is an exquisite chocolate brand known for its premium quality chocolate products. It’s delectable and perfect for gifting during festivals and celebrations. We took up the task of designing the logo, packaging, card and bag designs keeping in mind Choco’s subtlety but luxurious taste. We used purple with gold printing and decoration to display the indulgence and exceptional quality of the brand and its products. The ornamental-style vibrant flowers and birds highlight the products’ ethnicity and organic nature.

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Here We Have Added Some Top Saudia Arabia Products Packaging Designs Inspiration

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Conclusion:

We know that packaging is for protecting the products. But it’s also used to differentiate the products from your competitors and introduce the cultures of different people through the combination of the product’s nature and the art and cultural elements.

Packaging is quite important in your product’s branding and shouldn’t be compromised at any cost. We hope our tips and tricks help you in your journey of product packaging design for Saudi Arabia. For comprehensive packaging design solutions, consult DesignerPeople and take your brand to the next level!

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Author: Megha Malik