Retail Packaging Design – 326+ Inspiring engaging Designs for Indian Brand

Last Updated on December 6, 2023 by DesignerPeople

I remember seeing the happiness and excitement gleaming in my son’s eyes as soon as he saw his gift. We had ordered a set of puzzles for his fourth birthday, which arrived in a custom box. As the first impression of the product, the packaging was quite exciting with its vibrant colours, playful illustrations and textured surface. This is what retail packaging design can do. It can capture attention, create a positive first impression of a brand and even evoke emotions among customers.

An attractive and practical retail packaging design profoundly influences customers and can set you apart from rivals. Since a lot of consumers are nowadays environmentally conscious, it will be gratifying if you use sustainable packaging. In this post, we will look at the fundamentals of Indian retail packaging along with some inspiring packaging designs for your brand.

What is Retail Product Packaging?

Retail Product Packaging is the design and presentation of the outer packaging that encloses a product before it reaches your consumer. Great packaging not only keeps your items safe during transportation but also speaks more about your brand. It creates an appealing visual for your products, conveying essential information such as brand logos, product details and usage instructions.

A great retail packaging design will help you communicate your product’s value and enhance your customer’s shopping experience. There are a variety of options available for packaging supplies that depend on the types of products you sell. Most of the packaging can be easily stored anywhere, while a few materials might need separate warehouses.

Reasons to design outstanding packaging for your retail business

Putting resources into well-designed packaging for your brand is more than just the look and feel! It’s a medium to influence how people perceive your brand and how customers feel when they receive your products. Here are the four primary reasons to design an outstanding retail packaging for your business.

Your products are ready to sell:

Adequate retail packaging can be readily transported to any store and displayed on the shelves. Furthermore, it easily grabs the buyer’s attention amidst various brands within the same category.

It strengthens your brand:

Your product’s distinct packaging design establishes your brand’s unique visual identity. It strengthens your brand, building customer recognition and loyalty while setting your products apart from your competitors.

It increases the number of new consumers who can become fans later:

Exceptional packaging has the potential to turn first-time buyers into loyal customers. According to a study, 64% of customers choose products solely based on the packaging without knowing the brand.

It improves social media visibility:

Impressive packaging encourages customers to amplify your brand’s reach via social media. With the endorsement of social media influencers, genuine and great unboxing experiences through user-generated content can boost engagement and further increase your sales.

Six beneficial steps for custom retail packaging design

Creating custom retail packaging design that enriches your users’ experience will help you gain more loyal customers. By following these six essential steps for a creative and unique packaging design for your brand, we guarantee that your product will start selling like hotcakes.

Begin with a well-planned strategy:

Effective retail packaging design should have an equally effective strategy. The best way is to start by reviewing the latest packaging trends and understanding your target audience. After analysing your competition, choose the packaging materials, typography and fonts that work best for your product.

Understand your product’s dimensions:

Great packaging depends on its design and how well it fits your product. Before designing the packaging, you should note down the exact dimensions of your product. Your product’s precise size and shape are essential in developing your retail packaging as it should offer protection apart from being visually appealing.

Make your product packaging more visible:

Make sure you use eye-catching design elements and colours to make your product stand out. Use social media and other forms of ads to make your product packaging more accessible and visible to the public eye. Doing so will tempt your customers to think, “If the packaging is so awesome, how good will the product be!”

Let packaging tell your brand’s story:

Storytelling is the most efficient way to market and sell a product. When your product and packaging tell a story, it will help customers connect with your brand on a personal level. Always try to integrate your brand’s story into your packaging so that it narrates your brand’s values.

Your design should be creative and unique:

The quintessence of packaging is in its design. Whether you choose offbeat, vibrant or minimalistic patterns for your packaging, it should be distinct and appealing. Try creating attractive, intricate designs that align with your brand’s visual guidelines.

Be versatile with the packaging:

Finally, always be versatile with your retail packaging. Whether the shelves are vertical or horizontal, your packaging should be versatile enough to fit into different setups. Your packaging should enable your products to be displayed anywhere for the ease of your customers. This also positions you as a customer-centric brand.

How high-quality retail packaging can enhance your brand value?

High-quality retail product packaging can elevate a product’s value in many ways. According to a recent survey, 44% of customers believe that premium packaging reinforces the importance of a brand. Consider the famous Indian retail brands like HUL, ITC and P&G, whose high-quality packaging exudes sophistication and distinguishes them from the rest. These Retail brands have successfully upgraded their image through exquisite packaging.

Another example is the Indian Ayurvedic brand Patanjali which had a great start in the market. They initially capitalised on their reputation for purity and cost-effective marketing strategies, which brought them immense success. However, after some time, they started facing challenges as new Ayurvedic brands with more compelling packaging began to gain traction. Patanjali forayed into the market with no defined brand styling or visual appeal for modern consumers. As a result, only a tiny cohort of buyers continued buying their products which impacted their market performance and eventually led to a decline in their sales.

Hence, high-quality retail product packaging is crucial for differentiating your brand, refining your brand values and engaging your customers.

Here are a bunch of inspiring retail packaging design

Now that we know the basics of good retail packaging design, here are many inspiring packaging designs for your brand that enhance your product.

Conclusion

Retail packaging is a must-have for any product though it often gets discarded. It contributes an intrinsic value to the effect that is hard to ignore. Although there is stiff competition in the market, unique retail packaging design can make your brand distinct and memorable. As an Indian brand, your retail packaging can also showcase the essence of ‘Made in India’ to attract more customers.

Appropriate packaging will undoubtedly benefit your brand and improve its sales and market performance. If you need fantastic packaging designs for your retail business, DesignerPeople is your go-to agency. Contact us today to make your products the best-sellers in the industry!

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Author: Megha Malik