How Product Packaging Works as an Effective Marketing Tool?

Last Updated on April 10, 2025 by DesignerPeople

When you start a business you do your best to make your product sale and when it doesn’t happen that way you start wondering- Why your product is not making desired sale? Why you face challenge to make new customers? Why your product doesn’t look attractive on the shelf?

Do you know apart from product price, market, range, and marketplaces; Product Packaging design plays a vital role in product’s sale and consumers buying decisions. It works as a powerful effective marketing tool for many successful companies. It is only thing that can make even your product much interesting.

Let’s look at some facts: –

1.) Consumers do not take more than 7 seconds to decide whether to buy this product or not.

2.) Almost 66% of consumers always want to try a product after noticing an attractive packaging.

3.) More than 70% product purchase decisions make quickly in store within 5-7 seconds after looking at creative packaging.

4.) If you really want to stand out among other products on the shelf, you must need eye-catching packaging design.

5.) Your packaging must be innovative and unique to attract customer’s attention.

How DesignerPeople Can Help You?

We are an awarded product packaging and brand design agency in India. We design great packaging that works as a creative catalyst and directly influences the consumer purchase. Our design process includes market research and customer’s reviews. Our consultants have complete knowledge of FSSAI guidelines, shape design and helps finding right material for your product.

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