43+ Creative Pet Food Packaging Design for Inspiration 2024

Last Updated on December 21, 2023 by DesignerPeople

Over the years, the approach towards their PET has changed, and now they want their Furbabies to eat food with goodness and stay healthy. Hence there is a growth trajectory year-over-year in the pet food category. While a lot of factors will determine the success of each brand, one of the most significant competitive differentiators, without question, is pet food packaging design.

Pet food packaging design trends were seen in Dog food packaging design, but now it is seen in all sectors of animals where customers now want similar to what we see in “human food” categories.

Demand for healthier, sustainable, attractive, brand story, illustrations and values mentioned are driving change in the pet food packaging industry, and pet owners tend to include their pets in the healthier, more environmentally friendly food purchasing decisions.

They want their pet food to be “just as good” as the food they eat. These decisions are most often made on the spot while standing in front of a supermarket shelf, so pet plastic food packaging design makes all the difference between your choices while making the purchase decisions.

Things to consider before going for perfect pet food packaging design

Big Size Preferred

Pet foods are required for many days, so the big bags are mostly preferred compared to smaller sized containers. Hence it is in big sizes the Primary display panel will be at its bottom or side panel as it displayed on shelves in such way that these points are viewed at a glance and customer can have a glimpse of product benefits and values.

Information on packaging

The pet food brand depends on how that company plans to differentiate itself and gain competitive advantage. It ensures to mention ingredients details; sourcing, formulating and hygienic processing methods on back of packaging design which will promote to make a pet food brand stand out.

Few hero ingredients or nutritional values are also mentioned in front of packaging design. In addition to organic, GMO-free, no synthetic vitamins, no harmful preservatives, few of the on-trend and latest statements that seem to resonate well with pet parents these days are bioavailable, sourced and whole-food ingredients.

Net weight, manufacturing date, address, expiry date, FSSAI, MRP, storage, usage, the dose is all mentioned on packaging design as per the food regulations body.

Graphic/Illustration

Images are an essential part of any Pet food packaging design, happy, cheerful and active pets pictures on packaging design will ensure reasonable confidence in customers. Highlight engaging images of pets on containers will help to build a connection with target audience hearts and heads when they shop even the breeds of pets in the pictures can send a message.

Upscale the pet packaging appeals to consumers who have come to demand more graphically sophisticated containers, Especially when shopping for super-premium pet food and treats, people gravitate to packages that complement their home décor or lifestyle.

Window Display

When we look at pet food, it is having a lot of variety in shapes and colours which always creates an interest to watch it in a real sense before purchasing it. Hence a transparent window on pet packaging will allow the customers to satisfy their erg to visibly look at the genuine product.
Make sure the window placement is planned strategically in the right spot. Too high on packaging will make consumers might only see air. Too low view on the packaging and they have an unappealing view of the fines that have settled at the bottom of the bag.

Below are some famous Pet Food packaging designs:

Dog Food Packaging design

Depending upon the type of breed, the colours, images, the content will differ. Even the food will vary as per the age of dog if it is adult, aged or for puppies then cute baby images are rendered, which gives an adorable look of packaging design.

The texture of food also mentioned if it is non-veg, veg, or fine powder or granules also mentioned. The benefits are highlighted on the front side of packaging design.

Cat Food Packaging Design

The packaging design should be well-balanced foods adapted to the cat’s age, physiological status and lifestyle can be given throughout their life with no risk of nutritional deficiency. Hence this means pet owners could be increasingly more likely to shift between cat food products.

There are a lot of cat breeds from royal to kittens depending upon their characteristics the packaging design is planned.

Bird Food Packaging Design

The bird food packaging design will offer uses multiple layers of barrier film that is laminated together custom-designed bird treats bag design, go ahead and send in your artwork. Alone, one of these layers would not do much combined; they will create birdseed stand up sealed bag which will maintain freshness and will leave birds pleased.

The colourful features and chirps can brighten any backyard. The bird food treats; you need bird seed packaging that will attract people in the same way that the birdseed attracts, well, birds

Fish Food Packaging Design

The type of fish it is if aquarium fish, freshwater, pond or saltwater fish depending upon it the packaging design of fish food differs.

The minerals, dosage, vitamins, how to feed, and its benefits are mention in packaging design. Beautiful images of fish will make the product packaging look attractive and can quickly be identified as its purpose.

Conclusion:

There are a lot of new scopes seen in Pet food packaging design industry were beyond the images and messages printed on a package; consumers increasingly care about the environmental effects of the container itself. Hence they are happy to use sustainable pet food packaging materials where the design should speak for their goodness to society.

DesignerPeople is having the skilled team of designers who ensures to focusing on brand positioning and mainstays of building consumer brands. Customers prefer the clean, simple graphics, attractive, clear with relevant messaging. To sustain latest and fresh concepts, our creative team is encouraged to keep an eye out for hot design elements while they design.

We encourage our designers to keep their sense of wonder and adventure and to enjoy the process of making cutting-edge pet food containers. Connect us today and allow us to create beautiful and attractive

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.