200 Best Packet Design Ideas to Inspire Food Brand Startup

Last Updated on April 5, 2023 by DesignerPeople

Did you know that 70% of consumers form a brand impression based only on the product packet design?

Over 72% of consumers purchase based on the product’s packet design.

And more than 55% of consumers admitted to being repeat buyers from businesses that invest well in appealing packet designs.

More than 30% of businesses worldwide witnessed an increase in revenue right after they improved their product packet design. Source

If you are all set to launch a new food product or expand your current food startup further, these statistics prove the importance of investing in a good food packet design for your brand this year!

Even if your food product is the tastiest in the industry, it may not make it to the kitchen of your target customers from the retail shelves if the packet designs aren’t appealing enough.

With the food packaging industry evolving over the past couple of years, you need to draw the attention of your target customers and actively hold while creating the right alignment between the food product and the buyer’s expectations.

The ultimate success metric for your food product packet design is how many times it rings through the cash counter!

You must take your customers on a journey from interest to engagement. This requires a designer with a talented artistic ability to convey the right elements successfully to the buyer.

If you are still confused today, let’s dive deeper into how you can strategically add the right elements into your food packet design and boost your sales performance within the first few months.

Also Read: Food Packaging Demand Booms in Covid-19

Why is Packet Design important?

Before we get into the best packet designs for your food startup, it is essential to get a brief about the core reason for taking this strategic approach in creating a design instead of simply choosing anything cheap out there. The reasons include but are never limited to:

• Good food product packet protects the food inside. This is one of the most crucial steps of your business. Nothing will turn off a customer more than a spilt or stale food product delivered to their doorstep. Hence, it is a critical step to prevent unnecessary returns and refunds due to unsatisfied customers in your business.

• If you want to seal the first impression, a good food packet design is the first thing you need to invest in. You will score more repeat customers in your food brand startup when you go the extra mile to create an appealing food packet design.

• It is all about the experience. You ensure that customers get an equally fantastic unboxing experience when they purchase it from the retail shelves, which is only achievable with a stellar food packaging design!

• Your food packet design is an extension of your brand. Besides providing a memorable experience, it will also influence the customer’s purchasing habits. They may also refer your brand to their friends and family!

• Your food packet design is how you want your brand to be perceived. Hence, this is a part of your brand identity, which is a non-negotiable aspect if you want your startup to be successful.

Why does packet design make food startup easy?

One of the most underestimated yet highly crucial aspects for any food startup to succeed is its packet design. Believe it or not. Your packet design makes the entire launch process much easier than you thought.

A well-designed food packet design that is easy to understand and appealing while being functional to the consumers can do most of the work in your marketing strategy.

Creating an appealing packet design encourages customers to try out this new launch on the retail shelves. The right packet design can easily make your food product stand out from your competitors, making it easier to sell your food products.

The goal is to tailor your food packet design based on your target audiences. For example, if your food product is targeted toward products that promote weight loss, portraying elements like a fit and active lifestyle in the food packet design can make your launch a success!

Hence, take your time to research the pain points of your target customers and design your food packet accordingly.

Before choosing a packet design, a few questions must be addressed

Food packet design is a complex process. Before you start designing, there are certain aspects you need to consider. Here are some elementary questions that can make the process much simpler.

• Are you familiar enough with your intended audience?

Like we said, if you want to make your food packet design right, you need to know your target customers in and out.

Sound customer knowledge can make or break your sales count after the launch. Hence, before you develop creative ideas, ensure to align them with your target audiences.

Suppose your target customers are children with unhealthy eating habits, packet designs with playful and healthy yet tasty food items can be an effective strategy.

Ensure that the customer knowledge you analyse is updated and as comprehensive as possible. This is the core foundation of how your food packet design will eventually look and how successful it gets in the market

• What is your spending plan?

As with any strategy, you must set a budget for your packet design solutions. You can find many packet designers out there that can customise your food packet design within your budget based on your requirements.

However, it is important to allocate the right budget based on the designer’s skills. You don’t want to undercharge them or settle for a cheap design, as your design is a long-term investment and is highly crucial for your venture.

• What is the product’s selling point?

Last but not least, the location your product will be sold also makes a difference in the packaging design. For example, if your product is sold online, you may want to create a different design wherein the “single click” advantage is the main highlight. On the other hand, if your product is sold in the offline markets, you can highlight how much space it takes up or the benefits only to attract the customers accordingly.

• Why packet is perfect for your product

Making sure your food product looks appealing, sells well and stands out from any industry on the shelves is integral in today’s competitive market. If you are confused about whether packets are still the best deal for your food product, here are some reasons that will convince you.

• Packets are an Economic Form of Packaging

Compared to the different packaging options available currently, packets are one of the most cost-effective and affordable options for your startup. Not only is the printing process economical here, but it also offers a unique look to your food product – precisely what we need to make it a success in the market!

Furthermore, packets are usually made with light materials. Hence, the weaker your materials are, the more you can save and reinvest in new packaging design ideas and marketing strategies for your business!

• It is Cheap To Customise Packets

Customisation is the trend in 2022 and the upcoming years! You can easily customise your food packet designs at affordable rates with the highest quality materials at no compromise! Packet designs are always cheaper to customise than the other options.

Also, packets offer sufficient space, but that is not the case with other materials, which may hinder the designers’ creativity. Hence, with packs, you can go as wild as you want and create the best-customised experience for your customers!

• Packets are offered in a variety of materials

Depending on the food product you are selling, you can explore a variety of materials within packets. Incorporating suitable materials into your container is easy. It gives a more cohesive design whilst improving the brand image. Some attractive options for materials include clear film, multi-layer film or kraft materials.

Keeping sustainability and other aspects in mind, you can choose any material that suits your business.

For example, if your food company stands to be environmentally friendly, choosing biodegradable materials is the best choice here.

Steps for Designing Successful Food Packet

Let’s quickly walk you through a step-by-step process to design your startup’s first successful food packet!

• Choose Relevant Materials

As we mentioned above, there are plenty of materials to choose from in the market. Depending on the customer, Market and food product, select the appropriate packet material which aligns with every aspect.

• Compile all essential data

The next step is to compile all the essential information in your food product. The food industry revolves around accurate nutritional and ingredient information.

If you want your startup to succeed, you need to be transparent, legitimate and accurate with the information about your food product.

It is imperative to list all the ingredients added to the product, the allergy hazards, amounts, expiration date, and how it is stored. Ensure that the information is legible and easy to find.

Create a consistent flow of all the information to prevent overwhelming your buyers with clustered information on the product.

You can also highlight the product benefits or features that can be the selling point. A comprehensive audit of your product is a crucial step for the success of your food startup.

• Examine your competitors

The next step is to examine your competitors in the same industry. Sure, you must not copy their packet design, but you can unravel many market opportunities that were probably left unexplored by your competitors. Improving your packet design with such minor elements makes a significant difference in setting your brand above your competitors.

Gather the comparable data from your competitor’s packaging and brainstorm some unique design ideas for your food brand.

• Pick all the critical design components

It’s now time to examine the look and feel of your food packet design. Your food packet design must be relevant and identical to your brand image. If you have a brand guide, you must already know the colours, fonts and graphical elements consistent with your brand image.

Keep your brand logo prominent as it is an identical element promoting your brand awareness.

Next, ensure the elements and colours you choose are optimised for your printing purposes.

Lastly, even though your packet design must contain all the information about your product, you can always leave a space for the curiosity of your customers in your design, as this will contribute to a more exciting, unboxing experience!

• Check the final piece of art

Once you have all the information and elements ready for your packet design, check the final piece of art.

It is recommended to ask for feedback either from your client if you are a designer or from your team members if you are the business owner.

Ask them to view the packet design from a customer’s point of view. This way, you can find advice that can optimise your packet design significantly before the final launch.

Wrapping Up!

Like every business owner, investing in the best packet design for your food startup is imperative. We have already proved how beneficial appealing packet designs are in every industry, including food and beverages.

Considering the cost-effectiveness and versatility of good food packet designs, it is one of the most widely used options for most businesses in the market. Thus, if you want your startup to have a positive launch on the retail shelves this year, start designing your food packets with the best professional packet designer today!

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Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.