Hottest Packaging Design Trends in 2019

Last Updated on May 22, 2021 by DesignerPeople

Product packaging has been around humans since the ancient time to assist them in transporting, storing, and protecting a variety of essential and delicate items. But nowadays, packaging has become an integral marketing strategy to beautify a product to draw the consumer’s attention. Today, we see product packaging everywhere, from our local grocery store to famous online shops. The packaging design should be done in such a way so that it can include the crucial four P’s of marketing, i.e., product, price, promotion, and place. Packaging Design Trends is evolving every year to meet our growing needs and wants and has become the product identity. At the front position of those needs and wants is our reliance on e-commerce. So, another motive of packaging is to recreate the visual experience that we have at stores, virtually and hence, it becomes difficult at times, but yes with modern technologies and techniques we are even overcoming this obstacle easily and getting better at it. Nowadays, more than half of the purchases are based on sentiments, especially when a customer is uncertain and is in a dilemma between 3-4 brands of same products. It’s no surprise that companies that master the art of aesthetics are on the top of their game like Haldiram’s for Indian sweets, Cornitos for Nacho Chips and many more which defines them and gives them their competitive edge.

We Researched 9 strong Packaging Design points which will be the hottest trend for 2019:

• • Keep It Silly Simple

• • Pastels Vs. Vibrant

• • Doodles Art Graphics

• • Big Typography

• • Standout shapes and materials

• • Vintage Style

• • Professional Photo Shoot

• • Special effects

• Vibrant gradients

1. Keep it silly Simple

In packaging design, it’s always the simple which makes it marvelous as Simple ideas capture imaginations, inspire organizations, and motivate audiences. While the complex and twisted structural work can be productive, but it can also distract the customer from the product itself and disparaging from the overall brand impact. Minimalist design has surrounded us for some time now, and it’s not going anywhere soon. Keeping it pure plays an essential role in helping us access our intuitive side.

Few simple rules can also help the brand owners in ensuring that their brand tricks are useful. Through simple contextual and illustration in package design, the client can more easily make a connection with the product and hence can build a higher level of trust and henceforth becoming a long term brand supporter. The tricky part about going minimal is finding symbols and signs that the customers can relate with. So, always go simple while designing your product’s packaging.

source:- logopeople.in/blog/wp-content/uploads/2016/09/5.jpg

source:- lovelypackage.com/wp-content/uploads/2014/06/lovely-package-aroma-1.jpg

source:- mmminimal.com/wp-content/uploads/2011/04/milk1.jpg

source:- logopeople.in/blog/wp-content/uploads/2016/10/creative-chips-packaging-design-india-inspiration-8.jpg

---

2. Pastels Vs. Vibrant

The perfect combination of color, imagery, and content is all that enables and helps the customer to get engaged with the brand and understand the product quickly. Feminine and soothing package design is heartrending and is more into the limelight for this year. Pastels are considered as resurgence, and it feels like a natural reaction to the hyper-stimulating and explosive colors the clients have been experiencing. Pastels colors tend to speak and connecting with our softer side.

In Reverse Vibrant packaging design also help to attract a buyer from the shelf. Most of the food brand uses vibrant colors to make their design look exciting and bold so that the client can remember it and can more easily make a connection with their product. One should know the tricks of playing with colors to attract customer as per the product.

source:- https://mir-s3-cdn-cf.behance.net/project_modules/hd/40d99a18237227.563025174ef58.jpg

source:- https://ucarecdn.com/048c4c77-3cda-4d14-bff5-ca5da5a4eec0/-/preview/b02yH1sO

source:- 3.bp.blogspot.com/-5wbdXLX-3GQ/WEAgSKBBVdI/AAAAAAAEIqA/vPZ_Qxzn_rEZXisemqim03A7CdlxXWtSgCLcB/s1600/1-ARMODER-VINO-ECOLOGICO-COVIN%25CC%2583AS-2015.jpg

source:- dcassetcdn.com/design_img/118001/43414/43414_1701939_118001_image.jpg

source:- dcassetcdn.com/design_img/345383/43414/43414_2890512_345383_image.jpg

source:- 1.bp.blogspot.com/-ZRRXlAQyLv0/U5mIgzQeo8I/AAAAAAABQrY/iDGWmLK8GRY/s1600/01_Amelung_Design_Lingua_Simplex_Pairs_Games.jpg

---

3. Doodles Art Graphics

A good doodle can turn a frown upside down any given day. We all doodle even if we reach at our 90’s. Doodling often reminds us of the happy-go-lucky and energetic kids that we all were once and hence because of this reason adults relate to this kind of free form drawing very well. When seen on the designs of the packaging, doodles can turn a product into a fun life that was born from someone’s creativity and shared with the humankind. They also have a magnificent way of relating what’s inside the box. Thus, many times making us smile even before touching the product.

source:- i.pinimg.com/originals/36/f3/92/36f392b41251e1381acaf9f3335412f7.jpg

source:- 4.bp.blogspot.com/-5aUZxCCm-9c/WEVqUkslb0I/AAAAAAAEJEk/OBD3QHbqVPYFAKTm-r2qOwR09atf5TeEQCLcB/s1600/botella_tabasco.jpg

source:- i.pinimg.com/originals/ab/1a/34/ab1a3420821aea7cd4b45ee9c626af93.jpg

source:- mir-s3-cdn-cf.behance.net/project_modules/max_1200/54bafa45889131.5607b86a4b97d.jpg

4. Big Typography

Big Typography is often used to send a clear and loud message. It describes all about your product which is also easy to understand and remember. Words are a great way to get imaginative with the message you’re bringing forward. Bold and user-friendly fonts can deliver any message efficiently it can be funny or serious or monotonous or even alarming. Many different brands like Cornitos are only using bold and clear fonts combined with a wise choice of colors to make their product a splash. If the things are placed nicely, it adds on to the display and makes it more attractive. Big typography makes the display look very professional and competent.

source:- designerpeople.com/images/chips-packaging-design.jpg

source:- designrfix.com/wp-content/uploads/2014/03/2-typography-packaging-designs.jpg

source:- static1.squarespace.com/static/558d5607e4b07400f1fd0a09/55e35ec3e4b0a2a7099ea438/55e35ed7e4b0eacb06368526/1440964952464/Device+Creative+Collaborative.jpg

source:- designrfix.com/wp-content/uploads/2014/03/10-typography-packaging-designs.jpg

---

5. Custom Shapes and Print Materials

Colors and fonts are extremely powerful, but it’s about the base which either upgrades or degrades its shine. You are not limited to shapes. The traditional shapes used were either rectangular or square. But breaking a tradition is always unique and demanding. Innovative shapes and materials blend to give our design a perfect base. Good design gets reflected well with suitable material. Based on the product and services that you are offering, you can relate the materials accordingly. Custom shapes started with sketching and 3D model, which further converted into packing shape die/mold. Custom shapes sometimes will be a little expensive, but innovative designs always pay you back with brand establishment and sales.

Nowadays, designers and manufacturers are modifying their generic container into an innovative segment that the only thing left to do is to place your logo correctly on the package. This approach inevitably falls under the “extreme packaging” category but in a healthy way. No other words are needed. This method showcases the thoughtfulness of bringing your product to the market aiming to build a brand identity.

source:- caspak.co.nz/media/wysiwyg/product-type-images/product-side-gusset-quad-seal-pouch.jpg

source:- packagingdigest.com/sites/default/files/styles/featured_image_750x422/public/Post-HappyBaby3-pouches.jpg

source:- doybag.com/UpLoadImage/BigImages/201601191059271092.jpg

source:- d3ccuprjuqkp1j.cloudfront.net/ProductLandingPages/FeaturedImages/ShapeLabels_1.jpg

6. Old World Style

Your past and present are always related. The history is embedded in our current combined reality, which is why vintage design thrives on us remembering. People show great interest in the things which are historical or have some history. Thousands of people visit museums only to see the vintage and unique traditional items, unlike currencies, housing items of early man, etc., Carry-over design gives us a little something that was left behind, i.e., an essential part of our culture or memories.

Vintage design signifies the time-period of the brand. Old world design is also an effective way of describing dedication to a certain level of quality, perhaps unchanged since the inception of the product, decades or centuries back. Vintage tells a story of passion, tradition, and respect of the elements that remain alive—from a design standpoint—through the organized structure, dense details, and a robust and lasting identity.

source:- images.examples.com/wp-content/uploads/2017/04/Vintage-Food-Packaging.jpg

source:- logopearl.com/blog/wp-content/uploads/2015/05/Hathor-Creamery-packaging.jpg

source:- wearemiller.com/wp-content/uploads/2013/05/ProvisionsSmokedInUse.jpg

source:- logo-designer.co/wp-content/uploads/2013/06/Monsieur-Appert-food-logo-design-branding-packaging-Diogo-Nascimento-Mariano-Pascual-5.jpg

7. BOP (Back of Packaging)

From generation’s packaging designing was all about the creative and innovative front design while the back of the packaging was only for the manufacturing details, bar-codes, and other details. It was only used for the informational purpose and was written in a straightforward and congested way. Earlier, back of packaging design (BOP) was less prioritized as compared to that of the front packaging design. Earlier customers were only interested in the quality, and the rear design was just for checking the expiry, and none bothered about reading any further detail. But with the growing awareness, today, people are very much concerned about their health and generally prefer to purchase any product only after examining its process and ingredients used in making it. Henceforth, with new demands and competition, designers and manufacturers have started considering the back design equally important as the front one. People are coming with new ideas and designs as well for the back designs.

Nowadays, different attractive shades, textures, holographic are used to make the design beautiful and more readable. Even the customers are interested more at the back because are always appreciate if they found something new and money-spinning. Today, companies don’t limit the end as just an information provider they are trying to serve other purposes for their customers. This strategy is undoubtedly making their product stand out from all other competitors.

source:- cdn.trendhunterstatic.com/phpthumbnails/262/262004/262004_2_800.jpeg

source:- i.pinimg.com/564x/40/b2/54/40b2547e28312b6abf3096b0dab081c4.jpg

source:- i.pinimg.com/564x/f6/ad/75/f6ad75a8304b50a676f41ae2fc75d5ee.jpg

8. Professional Product Shot

Photography always has a strong link with the design. The complex visual message conveyed by a photo is so powerful that it can even make you pause. It also gives the designer the full freedom to dream up a crazy college, like making a bear the chef. A photo can also bring a lot of order into the composition of a package. Product photography uses specific techniques and food stylus to showcases products in an attractive way and entices potential buyers to purchase particular products. Photos are a vital part of a consumer’s decision-making process, ultimately determining conversion and retention rates.

source:- dcassetcdn.com/design_img/3104079/620652/620652_17180919_3104079_0a553e5a_image.jpg

source:- cdn.sribu.com/assets/media/contest_detail/2017/1/desain-kemasan-tuna-fish-ball-587894145be64a697a851719/8b3639ed9b.jpg

source:- brochuredesigning.in/images/packaging/0012.jpg

source:- dcassetcdn.com

9. Shades / Gradients

Since the popularity and hike of the level and flat design, gradient designing have been hidden, waiting for the “correct time” to make their return. Now, the use of the gradients seems to be making a comeback. The perfect combination of shades and gradients always lands up with great designing. And Great Design will add to an advantage in your sales. We see more and more colorful gradients, adding depth and form to package design. Gradient always plays with the minds of the viewers and attractive shades always grab the attention of the audience. If there are two companies with the same product, the customer will choose one having graphic elements are reflected on the surface. This makes the product very solid as a whole, and each element is complementing each together to generate a substantial piece.

source:- 99designs-blog.imgix.net

source:- design-milk.com/images/2014/09/method-air-refresher-lineup-all.jpg

source:- 4.bp.blogspot.com/-2oBqLXZoy3M/WcyC1ZheiVI/AAAAAAAEo00/iykvPe_GelEfCdrmi3E44LTl2m21GtfmgCLcBGAs/s1600/All%2BNatural%2BSupplies%2B%25282%2529.jpg

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.