FMCG Product Packaging Design Solves Biggest Challenges in 2024

Last Updated on April 24, 2024 by DesignerPeople

Nowadays, the packaging is the most important factor that decides for the success of any product. As the face of your brand, it is widely featured in consumer promotion, advertising, and at the point of purchase. Packaging which the buyers can’t open easily, a design which is not so engaging and attractive, products which don’t showcase the brand value clearly; completely fails to connect to the consumers and all these are the main problems of FMCG packaging design today!

“Whenever there is a problem; there is a solution too!”

When good packaging fails to increase the sales; many FMCG firms get panicked! It might happen that your designed packaging is as perfect as extremely attractive. But, it fails to improve your sales completely. Then what? You need to understand the problem regarding the packaging and admit your mistake! Uncover the packaging’s strengths and find out the weaknesses that you need to remove by redesigning. Fortify your design in where it is lacking in and deliver the exact brand promise that you want to offer to your consumers.

The Main Problem:

Creating packaging designs that don’t target your consumer’s top priorities

If your products’ packaging is mainly designed on the basis of the internal stakeholders’ opinions, then it might fail to target the right audience. So, you need to ground your brand in reality for putting your consumers’ prospective forward into the packaging design. You can take advice from your customers about where you need to optimize for capturing the maximum attention from them.

“Don’t market your products with old and outdated packaging designs”

If you packaging design to too old then it would no longer satisfy your shifted consumer expectations. So, you need to constantly audit your design category and competitive set. You can follow up the latest designing trends according to the suitability of your packaging design. So, gauge about how your packaging stacks up against the newly emerging and relevant trends. Keep on updating the design from time to time.

Indeed, overseas packaging factories are trustworthy which offer quality products with great packaging:

For many years, the food marketers don’t directly trust the overseas packaging factories. Just because the product is from another country, doesn’t mean that the product is not up to the quality! In order to make international consumers happy, you need to put your brand’s every element together and then present it effectively to your consumers. Then only you can top the food marketing industry and build up a strong brand identity.

“Communicate the brand story clearly & precisely”

Many brands fail with their packaging because that doesn’t clearly reflect the intended differentiation to the consumers. Packaging which showcases a completely different story is meaningless. So, embrace the first impressions of the new customers by telling them your brand story as clearly as possible through the packaging. Each and every color and font that you have used in the packaging is meant to convey different impressions about your brand. So, validate your packaging by the right colors and fonts that clearly communicate your brand story.

MARKET TRENDS AND INFORMATION:

One the primary solution for dealing with biggest with FMCG Branding is by tracking out the FMCG market latest trends and innovations.
The market of FMCG packaging is estimated to expand at a CAGR of about 4.2% over the forecast period year 2019-2024.
As per Business Association of Stanford Entrepreneurial Students, 84% of professionals working for fast-moving consumer goods are under pressure to quickly launch new products by developing it to the market than they were a few years ago. Hence the FMCG packaging has gained massive importance as the product itself because it’s a crucial marketing and communication tool for the business.

Key Highlights

FMCG companies are adopting various brand strategies to increase profit and expand their customer base. They introduced different types of the same product for different user groups and target group.

Example- Calcium Sandoz is for women and Horlicks for older women and Junior Horlicks for kids. Both come with a unique packing with colours, font, images and message as per the target audience, and it attracts the audience of different age section.

The increasing demand for e-commerce industry is creating a market for FMCG packaging design. Hence the category section growth is attributed to the rising demand for practical and feasible packaging for delivering single-serve to small serve products along with the convenient FMCG packaging alternatives.

The environmental concerns with respect to the use of specific materials which can be plastics packaging and are not essential packaging having a detrimental impact on the environment are hindering the growth of the FMCG packaging market during the forecast period.
Few are the below challenges and its solution:

1.Increased Stacking strength

Solution – Change in operational process, Design change, structure or shape change, type of packaging change.

2.High transportation and delivery cost

Solution- Shift to e-commerce and optimise costing, effective check on tertiary packaging, optimise logistics cost

3. Use eco-friendly packaging materials

Solution – There are many resources which are available at a cost-effective way to go ahead and try them.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.