Customised Die-Cut Window Packaging

Last Updated on June 7, 2023 by DesignerPeople

The twenty-first century is marked with Capitalism and upsurge of both big and small cottage industries across the globe. The century also saw the market dominance of Steve Job’s Apple products. His smart emphasis on Branding, Packaging to sell a product has become a trend in the coming decades. This led to the boom in the Branding and Packaging Design industry. With the passing time and every new addition of marketing tactics and innovative packaging ideas, this industry has proven it is here to stay and for a long time. The present year, 2020 is the year of cool and fun die-cut window packaging designs, especially. The more creative and adventurous one is, the better. Here are a few examples of the innovative die-cut packaging design with window:

The pictures above demonstrate two types of window packaging:

1) Geometrical Die-cut Shape 2) Innovative Die-cut shapes

From last many years window packaging was represented with just mere raw geometry shapes of circles or squares or rectangles to show what’s inside the pack. This trend has reformed in recent times. Today new creativity with smart ideas led to an escalation of not just geometrical window shapes but something beyond that. This is done to impact the customer’s subconscious mind and to draw their curiosity and attention.

ADVANTAGES OF WINDOWS IN PACKAGING DESIGN

QUICK BUYING SO INCREASE SALES:

Research says it takes only 7 seconds for a buyer to decide to buy a product or not.  Having window lets customers get more familiar with a product and feel good about what he/she sees inside. More alluringly you display it more convincing it will be to your buyers. Their decision will be quick and so will your rise in sale.

BETTER CONNECTIVITY:

When a buyer gets a sneak peek of your product from a window, it connects him/her with the product inside. It gives them the confidence to go for it then wait for an unwanted surprise later as they reach home.  Having windows gives a promise of transparency which is beneficial to earn a customer’s trust as it states -what you see is true, no surprises involved.

FRESHNESS AND GENUINENESS:

This is basically must-haves if you are trying to sell food products. Having window helps you serve fresh products to your customers. This also helps keeping in check the freshness and genuineness of the product for your customers’ satisfaction.

PREMIUM PRODUCT:

Many cosmetics companies used transparent or window label design to show the premium quality. This adds value to your brand as well. 

WHY DIE-CUT WINDOW PACKAGING?

Apart from all the advantages like Transparency, Better Connectivity, Freshness and Premium product, the die-cut window is getting more popular in 2020 for a variety of reasons. 

Here are a few noteworthy ones but if you jump in the field you can play around with your own ideas:

INGREDIENT SHAPE WINDOW:

Sometimes the window depicts the shape of the main ingredient used in a product inside. Like it can be in the shape of a berry or an apple for apple berry mixed jam or rice barn for rice packaging to draw more attention.

FUNNY SHAPES WINDOW:

Most of the time window shape is made according to the shape of a mouth or an eye of a famous cartoon character. This creates an atmosphere of fun and lightness which urges a customer to buy it instantly. 

NAME SHAPE WINDOW:

Some windows are shaped like the actual name of the product die-cut over the pack, this is to just give brand awareness and brand impact so that consumer should not forget the name of the product through the way that is written.

Thus, when it comes to the different moods of die-cut packaging with windows the list is vivid. If one has imagination, the heart to play around the world is an oyster. So, what are you waiting for?

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Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.