Chips Packaging Design and Material

Last Updated on June 2, 2023 by DesignerPeople

Mostly the chips packing companies in the markets used the laminated material bags for
packing the chips (crisps) for keeping out moisture because everyone wants to crispy fries
rather than soggy. The packing is also designed with safe food material and also protect the
contents from crushing and squashing during the transiting and handling until they used.
Packing of chips plays an effective and crucial role in advertising and branding. If you are
concerned about designing a new packing for chips, you must think about the brand name,
attractive beauty, chips image, vintage design, splashes of colors and sometimes uses catchy
phrases and cartoons for personalization and informative detail about nutrition and ingredients
for people understanding.

Choice Of Material

Different type material is available in the market for chips packing that like a paper wrapper,
bottle wrapper, and plastic wrapper. Plastic wrapper used as a simple and best way of packing
and a bottle wrapping is easy to carry, and the paper wrapping material can design for the
green campaign of recycling. The best material choice for packing of chips helps to keep the
chips protected from moisture, grease leaking and maintained crisp, flavor and freshness of the
product for a long time till their uses.

Design Matters

Most attractive and eye-catching design is helpful for standing out in the market because many
products are existing in the market that are competing if your chips packaging design is unique
and attractive then people want to taste them.

Check Successful Case Study of Chips Packaging Design

When people want to shop chips, they are attractive by design and want to know the health
benefits. Some people think that quality speaks for itself but in some cases.

Motivation is essential for customers to purchase some products by knowing ingredients and
health benefits.

Author: Priyanka Thakkar

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.