Best Edible Oil Packaging Design for Inspiration

Last Updated on July 4, 2024 by DesignerPeople

Today in 2020, Edible oil packaging is no more boring and uninteresting thing. With increasing health consciousness amoung people, they now prefer to buy the oil, which is providing more benefits. Increasing competition has led a challenging task for brands to sustain their identities in a market. innovative and creative designs will mark their presence and sustain in market. There is also a rise in demand for branded edible oil market with sunflower and soy oils leading the market.

Flexible packaging is a type which enables oil products to stay safe and fresh from fill through its final dispensing. Pouch and Bag in bag products protect the quality of the product, extend freshness, and dispense easily with minimal wastage.

Packaging design can be for label designing for bottles or packaging design for pillow pouches. Edible oil size pattern is also taken into consideration while designing packaging. If it is for the hospitality industry usage is at bulk or small quantity if for household purchases.

25% of urban housewives favour trying the new packed product.

49% of them agree on the difference in the loose and packed item.

41 % of all housewives are brand loyal

Due to the hectic lifestyle, people don’t have a lot of time to pick a product and analyze it. Hence make sure your packaging design is shelf-ready, at a glance brand name, logo, product, and its benefits should be visible.

User-friendly dispensary outlet will always be preferred to avoid messy transfers and shifts. Rigid transparent packaging helps to see and feel the quality of content this boosts the confidence of clients before purchasing. Images on packaging designs also depend on types of oil, such as for sunflower oil farms of sunflower or sunflower image is used. For olive oil images of olives are used; this creates clarity. Images should be focusing on either product itself, ingredients or benefits. The flow of oil or texture of oil can also depict on packaging design.

There are various types of edible oil which promotes a healthy lifestyle, and such oil packaging designs encourage images which are a reflection of healthy life style and wellness. Content also plays an essential part here as a creative, healthy tagline or good food-oriented punches attracts the attention of the audience. Nutritional value details, ingredients, batch details, MRP, manufacturing details, the barcode should be mention on packaging as per FSSAI norm.

Also Read: 10 Essential Elements of Food Packaging Design

The brand should highlight its positioning statement, which will depend on its target group. Such as if it is for cholesterol oriented people, weight-loss crowd, good health, taste oriented people should have its distinct value.

The value proposition will help to gain a competitive advantage over other domestic and international brands.

There are expensive edible oils such as olive, walnut, grapeseed, their packaging design should be luxurious and rich-looking. Hence this is gained by adopting less is more concept. Keep packaging design minimal with only relevant information. Imbibing the golden colour fonts and earthy looking packaging can also enhance the experience of classic packaging design. Majority of brands prefer to adopt yellow or orange packaging because these colours are visually appealing and catch your attention in super-hyper markets.

Brands encouraging organic edible oils should be cautious with their packaging design because the customer should understand the nature of the product being organic just by looking at the packaging. Packaging colours should be close to nature and earthy. People tend to read more when they buy organic products so content should add value to packaging.

Illustrative images, line art and doodles create eye-catchy and attractive packaging designs. Brand catering for only specific audience should ensure to mention, such as for vegans or allergic constraints details.

COOKING OIL LABEL DESIGN

Globally, the oil packaging industry is projected to reach $161.83 billion by 2025, including both edible and application oil packaging design. The changing consumer lifestyle and demand for function-oriented packaging has streamlined the oil packaging industry for innovation. In this series of packaging innovations, we bring you significant oil packaging innovations in recent years.

 

FEW EDIBLE OIL PACKAGING DESIGN INNOVATIONS:

Shape

By replacing traditional square shape edible oil packaging design to oval containers will lead to improvements such as
Inline roll-fed edible oil label design instead of manual shrinks labelling
Lightweight without affecting its durability

Bag in Box oil packaging Design

Bag-in-Box oil packaging requires 50 – 75 % less material compared to rigid containers. It also saves storage space and transportation; hence making packaging design can dispense up to 99% of oil.
Flexible oil packaging ensures product safe and fresh from fill through final dispensing. Bag-in-Box and pouch packaging protects quality, minimal wastage and extends freshness.

Oil Pouch Packaging Design

It is seen that users find it difficult in dispensing oil through high-density polyethene bottles while using for cooking and another purpose. The open, insert, and squeeze formula makes gear tube installation easy, and this packaging can withstand a wide range of temperature.
Expand your market by offering consumers travel-friendly, perfectly-portioned, and easily disposable packages of their favourite edible oils for meal kits, camping, or picnics.

 

Author: Priyanka Thakkar

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.