How to Attract Customers by Your Product Packaging Design?

Last Updated on April 4, 2022 by DesignerPeople

Customers are the soul of your company they are the people who allow your company to grow and fulfill its visions. Every company needs to acquire new customers and sustain the ones they have. No matter how great your product or services are but if it doesn’t make customers to buy them, it is useless for the company.

Expert says “To attract customers you need to develop a quality product with attractive packaging according to your target audience.”

Here are some of the ways you can follow to attract your customers:-

Know Your Target Audience: – you should set who your customers are going to be for every product so you can make your packaging accordingly to attracts that particular age group e.g. if your product belongs to kids or teens you can design it in a colorful way with some cartoon character to attract your target audience with innovative product packaging design.

Make Product on Your Customer’s Demands: – Focus and design your product on what your customers wants not on what you want to offer them. You work for your customers so their satisfaction is most important.

Advertisement: – Signage, Digital Marketing, Packaging, and other promotional activity also helps to attract new customer, it promotes your product. A creative packaging design will take the growth further by generating sales. Most of the FMCG companies take packaging design very seriously as its very cost effective method of advertising compared to other methods.

Know Your Demographic: – Design your packaging according to demographic location. As New Delhi brand BISLERI is now available with labels in regional languages like Hindi, Bengali, Marathi, etc across the country in order to connect with the local people in different markets that help them to identify and relate to the brand in languages they understand.

Follow Your Competitors: – You should always keep an eye on your competitors so that you can make better and stand out against them. What type of new products launched by your competitors and what is the market feedback for it?

 

Also, Read 9 Essential design Elements for Professional Food Packaging

 

TAKE IN CONSIDERATION ITS APPEARANCE ON SHELVES

The designing of packaging plays major role while you plan to place your product beside its competitors in the retail shelves. Its designing will make it legible from a distance, making you stand out from the rest. 

 

Below are factors that should include:

 

1. Colour Choice

The packaging design should communicate so that the audience must make out which product is inside after seeing the package. It should talk to its correct audience, leaving the first impression as the last impression. So, the aim is to attract more and more new customers.

Colour and design in packaging design can have a high effect on consumers behaviours. Hence can trigger an urge in a customer to buy it the moment they see it.

As per the brand positioning, the shade is decided, such as if it’s premium, then shades such as pastels, black, white, golden are some examples.

 

2. Typography style

Ensure you use fonts that will look legible even when seen from a distance. Fonts have a delivery system for the literal message on your package and support the message you are trying to communicate.

Ensure the unspoken language of your typography reflects the personality of your brand and product. Each font style talks in a different mood emotion to identify and align accordingly is the primary task which a packaging design agency will do in the best manner.

 

Just a few examples for your handy information:

• Fancy Script Fonts – prestige, elegance, and mature
• Sans-Serif Print Fonts – modern, direct, simple
• Hand Script Fonts – Raw, playful, rebellious, and youthful
• Serif Print Fonts – classic, stable, and older age
• Headline Fonts – attention-grabbing, intense, truthful
• Decorative Fonts – unique, whimsical, fun

3. Shape

Pure shapes and lines, which are not with any context, will inspire awe, fear, contentment and excitement. Hence a body with a contextual message has the potential to create even more powerful emotional reactions.

Shapes play significant attention, especially in bottles, cosmetics, and other packages design are formed in the shape of your products styles.

For example, weight loss supplements in curvy-body jars for women or kids’ nutrition coming in a bear-shaped bottle look amazingly different.

Cosmetics also has the same theory as masculine, feminine, or depends on the target audience.

 

4. Packaging Texture

Textures and touch play a significant role in deciding the type of product it is, if that is pleasant to touch, feel, like smooth matte, silky high-gloss, or soft and fluffy, will ensure to motivate consumers to keep their hands on your product.

It will extend that feeling of psychological ownership and encourage the customer to purchase the item. Select a packaging texture that will reflect what the consumer will find inside. Decide on if it is your product luxurious or the packaging material that feels luxurious.

If your product is earthy and natural, then raw may be the right choice. Plan to give consumers an experience that appropriately reflects your product and brand.

Select pleasant textures that will make consumers want to hold on longer.

 

5. Add product persona

Packaging design is no more just a protection element for your product today; it acts as your brand face to convey a brand message, promise, personality, value, or brand identity. Hence you should treat it just as another person. Now the task lies in marketing, what you are creating a persona which is your product. 

Think of the product as a person; your packaging design should reflect the brand personality that will resonate with your target audience. Potential buyers will notice that authenticity and gravitate toward the product before they even realize what it is. They’ll know that it’s been designed for them.

 

6. Maintain Transparency

Packaging should not mislead the customers in any manner. The “clean label” trend is one of the trends in boom and will also be in the future.

For example, a clean label design is the fact that the product is organic, GMO-free, low in sugar, or added functional ingredients like vitamins.

Ultimately, however, transparency and clean labels point to an increased desire among consumers to make more informed choices.

When packaging designs inform consumers about ingredients, nutritional value, lack of ingredients, and added functional ingredients, information that support health, they reach out to consumers more than do packaging designs that are hard to understand.

 

Packaging ensures the protection, uniqueness, marketing, promotional and branding aspect of your products. Hence it impacts a brand’s image if done right, to make more use of your product packaging design, make sure to plan it as per your target audience.

There are factors to consider to make your packaging unique to your customers. You can connect us today and leave it to our professionals to do it right the first time. Getting a high-quality packaging design has never been this easy, but our team strives hard to achieve it! 

Even if you are planning to revamp your packaging or for new packaging, we can integrate your branding into your packaging and ensure you stand out in the market, giving you a distinct identity.

 

Here are some attractive packaging designs for your consideration: –

 

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.