35 Attractive Sauce Packaging Design 2024

Last Updated on July 4, 2024 by DesignerPeople

India is a diverse country in food, culture and tastes. Each kitchen is having different types of sauces as per their regional preferences. It can be from chilly, mustard, soy, garlic to schezwan you will find various kinds of sauces. But tomato sauce is seen in every house kitchen due to its universal liking. Several types of sauces cover a range of functions in the culinary world.

Imagine eating a samosa without tomato ketchup or tamarind sauce (imli chutney). It seems so bland and boring; it looks incomplete. Sauces provide power-packed flavour, which makes the samosa most beloved snack.

The visual appearance of sauces should be shelf-ready; packaging design should have vibrant and fresh colours which instantly attract customers. Tomato flavour as Red, mustard as yellow, chilly can be green or red shade. Sauces come in various sizes and type of container which is in glass bottles, jars, flexible pouches and single-serve sachets. Flexible packaging maintains sauces to stay safe, fresh and quickly dispensing.

Content on label designing should mention mandatory information as per FSSAI, date of manufacturing, address, ingredients, nutritional value, preservative, quantity, barcode and food colour information. Tagline also plays a crucial role which will reflect the positioning statement of the brand, which can be freshness, organic, home-made, price point and many more. The tagline can also express emotion or feeling around the brand. Brand name, product name and its flavours also play a significant role in Ketchup packaging design.

Images rendered should be of actual products which can be fresh tomato, garlic, chillies this will enhance clarity among customers. But if sauces are of various food combinations then majorly the background of label or packaging is inspired by primary sauce colour. Make sure that it is in contrast, so that product in bottle is visible productively. Food dishes are also seen on the packaging to make it look enticing and mouthwatering.

Sauces are also having their sub flavours such as in case of tomato, chapata, hot n sour, sweet, spicy variants. Hence colour and images will also depend on sub flavours of sauces.

When a consumer opens up your liquid pouch, they can put sauce directly into any food they are cooking. It minimizes the mess in the kitchen while allowing them to screw on the cap to prevent any food spoilage.

Tear notches are useful for one-time-use consumable items, so if you are selling food sauce packets, consumers can easily tear the top, pour the sauce, and toss the packaging when they’re finished.

There is also a type of convenient stand-up pouches are the liquid heavy-duty zip locks keeps product fresh, from fill through final dispensing.

Also Read: 34 Unique Water Bottle Label Design

Hence, whatever type of sauce bottle packaging or pouches there should be an opportunity that you can also customize your packs by submitting a design for custom-printed bags with a variety of colours, sizes, and features to packaging experts.

Bag-in-box ketchup packaging and pouch sauce packaging design solutions will keep your product pure, preserving freshness, purity and quality with extended shelf life. Even an aseptic technology, you can provide a shelf-stable, preservative-free product.

Aseptic pouch, sauces can be offered in shelf-stable pouches that extend shelf life up to 12 months without refrigeration while still providing optimal flavours and textures. Pouches are highly-convenient and portable package allows you to offer your product from single usage to larger and multi-serving sizes. It gives consumers travel-friendly, perfectly-portioned, and easily disposable packaging.

Packaging design majorly influenced by personality and typography of brand, and it can be Bold, classic, confident, contemporary, authentic, or conversational.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.