30 Inspiration For Attractive Chips Packaging Designs

Last Updated on July 1, 2024 by DesignerPeople

As you’re munching on a packet of your favorite flavored chips…you’re probably not thinking about the meticulous time, energy and design inspiration that was behind the packaging! It may come as a surprise that there’s actually quite a science behind the construction of the perfect chips packet – from the layers and types of materials used, to the shape and size, to the strategic choice of colors and patterns on its exterior.

Chips Packaging Design plays an important practical role. It needs to keep out any moisture (nobody likes soggy chips!) and be made from food-safe materials so not contaminate what’s inside. Additionally, it needs to protect its contents from being squashed or crushed while during transit, during handling right up until it’s opened.

Chips are one of the most convenient and easy to travel food options currently present for people to be aligned with their busy lifestyle. From the famous potato, tomato, cream, masala chips to healthy options such as oats, millets, ragi, spinach, and many more, the chips industry has come a long way in showing its up-gradation changes in the taste preferences of customers.

It reduces the meal preparation time and can be served in a quick snack alternative for people on the go and busy lifestyles.

ELEMENTS OF CHIPS PACKAGING

Due to the rising health consciousness and fitness among the new generation, the chips manufacturers establish value-oriented products that are healthier than traditional potato chips.

The packaging design should do enough justice by mentioning important information on products with reduced or zero fat and calorie content, fortified with healthy ingredients, lower cholesterol, nutritional values and many more. It should mention brand USP on the packaging, such as if it’s gluten-free, vegan, non-GMO verified and made with natural colours and flavours that are popular compared to the traditional ones.

Chips makers have expanded their spending for various R&D activities to launching different products to strengthen their product portfolio. These are some factors that are having an impact on the growth of the market.

1.Target Market

Based on the distribution channel, consumers can obtain chips through different platforms: supermarkets, hypermarkets, gourmet, stand-alone stores, departmental stores, convenience stores, speciality food stores, and online stores.

Depending upon its market, one has to design its packaging such as if its supermarkets then it should retail-friendly packaging with vibrant shades that stand out. In contrast, gourmet will have more royal, subtle packaging with major logo highlight, cooked in small batches with care; these artisan-style chips are presented as an indulgent snacking experience.

2.Brand Positioning

Here one should identify in which segment the brand is playing its positioning statement. It can be focusing on health-oriented chips there; one has to develop packaging with a natural, earthy feel and emotion.

While if it’s traditional flavour chips, then the Indian flavour, culture should make the packaging look distinct. In contrast, conventional Indian products are packaged more appealing and approachable to a broader audience. If it’s for kids, then happiness, joy should be reflected through packaging design with funny mascots on it for engagement.

3.Packaging Imagery

The actual product shot is the hero of the package, which should be done in such a way that maximizes the appetite appeal, communicating the product’s high quality, naturalness, and freshness.

Illustrations should communicate the brand attributes such as light, thin crispy chips while supporting strong product, flavour differentiation, and uniqueness.  Each flavour/variant will decide the shades, images, background, brand story and font as per its value propositions.

4.Photography

Photography on the front of the chips bags plays an important role; unlike the conservative style of packaging, and shot the new photos from the directly top-down where you are looking straight down at the food, that is, the same way savvy Instagram photographers shoot food.

The bold colours previously associated with the brand and its flavours. While these days, social media also plays a significant role in product promotions; hence the photos should be attractive, mouth-watering enough to appeal to online customers.

5.Colours

Red and yellow, orange produces similar effects and naturally lends themselves to food as a delicious colour. It stimulates senses and emotions, which can encourage impulse buying and is, therefore, a good choice for convenience snacks like chips.

Green is the primary colour associated with being fresh, healthy, natural, organic or vegetarian, and is now a symbol of health and well-being. In food marketing, green is a perfect choice to emphasize or claim natural ingredients or the health benefits associated.

6.Technology

The updated technologies in the packaging space like nanotechnology are gaining popularity in several food sciences such as food safety, packaging, processing, bio-availability, fortification, and encapsulation.

With packaging, sustainability is another driver which plays a massive role in influencing companies and consumers to find innovative technologies for greener, more environmentally-friendly solutions.

It is also imperative that you analyze and assess your competitors’ packaging and country’s cultural impact entry where you are launching your brand carefully consider context and application. The target demographic in mind and their preference study through research will help you throughout the entire design process.

With all this in mind and a basic understanding of packaging, you should make packaging choices with precision. But still, if you feel something is missing, or you want to know more to enhance your knowledge to improve packaging, connect professional packaging agency like us today and get connected to our professionals are ready who will be happy to help you.

INSPIRATIONAL CHIPS PACKAGING DESIGN

Chips packaging also plays a crucial role in branding and advertising. An attractive snacks packaging design for your chips is what can help your brand stand out from the rest. There are so many different brands and flavors out there, all competing for that hungry buyer, so you want yours to be distinct, eye-catching and make people want to taste your product over the others on the shelf!

Some of the components often included in chips packaging include your brand name (highlighted and memorable), possibly an enticing image of your chips to create authenticity, catchphrases and slogans, caricatures or cartoons for added personalization, and large splashes of color or a more subtle, vintage design. The packaging also needs to contain enough informative details so people can understand the nutrition, ingredients, etc.

Check out this collection of different chips packaging designs from a whole range of different brands and companies. See how they present their brand really effectively, and this contributes to making their product a success. Consider which particularly stand out to you, and what features make them great!

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.