Last Updated on January 2, 2023 by DesignerPeople
Why use fonts when a picture can speak a thousand words. I am sure many must have heard this notion, but it is not applicable in case of packaging design. Package design is a combination of science and art where you need a constructive balance in designing. An effective equilibrium is created by using visual elements along with written material. Together the two define and refine your product packaging design.
Font has become an essential sales tool, and its association to certain emotions is critical when it comes to selling the product and attracting the right audience.
In packaging design font is the primary element which communicates the brand name, product name, functions and benefits to the audience. Each brand has its unique personality, which it expresses through a type of font. Fonts have distinct moods or personalities—serious, casual, playful and elegant. You want to make sure the moods of your font choices match the purpose of your design.
Also Read: Logo Design Fonts & How to use them?
Combination of images, colours, content, tone of voice and correct font type are an essential process which can make or break your brand identity in the market.
From the process of kerning between each letter to using a serif or sans-serif, there has been much research done to analyze what works well in different situations. Target audience and packaging size will help to narrow down your choices.
Also Read: Creative Logo Design For Inspiration
There are a few good rules of thumb to keep in mind:
Less is more
The upper and lower case versus all caps
Colour considerations
Majorly used font types are serif and scripts in packaging design as they are visible and are retail shelf-ready.
Table of Contents
Sans serif Fonts
It is a typeface which is universally accepted by most packaging designers and can take on the personality of the design where they use. Best for displaying or body text and are still considered the most economical, efficient, clean, bold and modern choice.
Sans serifs are one of the practical design choices, the clean lines and whitespaces work well with many packaging design approaches and styles. It is famously known for its flexible nature as it is highly adaptable across various forms of media, which can be small and large, print and digital, animated and static. Depending upon the mood and message of brand font style is utilized.
Font Name: Railway
Download Link: 1001fonts
Font Name: Rajdhani
Download Link: wfonts
Font Name: Lumberjack
Download Link: befonts
Font Name: Vagtur
Download Link: allbestfonts
Font Name: Rockwell
Download Link: freefontsfamily
<br\></br\>
Font Name: Yume
Download Link: dafontfree
Font Name: Museo
Download Link: wfonts
Font Name: Rex bold
Download Link: fonts2u
Font Name: Philosopher
Download Link: dafont
Font Name: Nanami
Download Link: freebiespsd
Font Name: Onyx
Download Link: 1001fonts
Font Name: Bauer Bodoni
Download Link: fontsgeek
Scripts Fonts
Script fonts can never be outdated and depending upon the nature of packaging design, and it gets adopted effectively. They imitate the fluidity of handwriting building on the elegant letterforms of calligraphers. A cursive typeface can instantly transform a design into an elegant one and automatically add flair of personality to a product.
They can be classic or quirky, serious or playful, monoline or varied weight. Formal scripts are based on letterforms of 17th and 18th century while the nature of casual scripts is less formal, more active hand. Combination of correct font style as per packaging design and brand is a very crucial aspect of any designing.
There is abundance of free script fonts which are available these days, but this doesn’t necessarily make things easier for designers. It can be tricky to find the diamonds in the rough. DesignerPeople have selected a handful of brilliant free sans serif and script fonts.
Font Name: Ampersand
Download Link: dafont
Font Name: Hypnotica
Download Link: wfonts
Font Name: Blacksword
Download Link: 1001freefonts
Font Name: Back-to-black
Download Link: dafontfree
Font Name: Mark my words
Download Link: 1001freefonts
Font Name: Lobster
Download Link: dafont
Font Name: Sugar And Vinegar
Download Link: 1001freefonts
Font Name: Henny-penny
Download Link: 1001freefonts
Author: Priyanka Thakkar
Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.
Thank you very much for this article! As a new blogger, trying to figure out which font looks better for packaging design, was a headache. I will save the Back to Black! It’s very bold!