Top 10 Packaging Design Trends for 2022

Last Updated on January 15, 2023 by DesignerPeople

As the whole world is getting back to “normal” and folks are looking for a better time, packaging design and design aesthetics have also developed enormously. The year 2022 is expected to be an excellent year for package design trends. Introduction of innovative technologies and the designers shift from utility to aesthetics the tenant of the design form.

Astonishing colour, imagery, fonts, shape and other design features combine to create extraordinary product label design that may help companies achieve more sales and be the top scorers of their segment.

I’m sure that the coming year will be an emerging one and surely surprise us with modern trends in packaging that are distinctive. Therefore, both businesses and designers need to analyse these packaging design trends and adapt them to life.

Also Read : Packaging Design Trends that last in 2023

Importance of Packaging Design in 2022

During the last years, especially in the time of COVID, we have realised the significance of e-commerce to our daily lives, and there won’t be any change in this situation promptly. In e-commerce, you won’t get the feel or experience of direct shopping, which omits the exposure of branding atmosphere.

Therefore, business owners are researching the methods of improvement and increasing investment in product branding or designing. They also look into various options that bring their product directly to consumer’s doorstep.

Even researchers state that the packaging design trends in 2022 will bring remarkable changes to people’s lifestyles, business plans, and personal feelings. The particular trend also makes business owners rethink their brand positioning and other fundamental values.

Packaging Design Trends in 2022

Now let’s discuss the upcoming design trends of 2022, which creates a new evolution in the market:

1. Minimalist Packaging:

With the trend of nostalgic forms, minimal design appears to be a relief for the eyes. Keeping designs simple might be a safe approach. But, there are other different reasons to go for simplicity – and it’s only because minimalism plays it secure.

Reducing a product’s packaging design to its core is a dominant way to sharpen your brand accurately. If you wish to create an enduring, prominent impression on customers, the best method is to make your product speak for itself. Minimal packaging makes your product unique and shines in the market.

For example, just imagine a cosmetic product with a scattered package or a hygiene product with an elegant, clean design. Just because the design is minimal, it doesn’t mean it is simplistic. The ultimate goal is to peel away what’s irrelevant and include the essential parts in the design. It finally results in giving your product a fresh start to get shine in the market.

2. Localised Illustration:

Illustrations are an essential element when it comes to packaging. It helps in rendering the visual concept of the design effectively. It strengthens both the imagery and extensive elements by boosting up the presentation of the products.

Localised illustrations always have a significant impact in attracting customers’ attention. Most buyers focus on products that create a straight connection between the quality of the packaging and the class of the product.

Such illustrations can be based on a particular region’s history, tribal arts, or even a storyline describing the product formation connecting with any artwork. Such illustrations always have the potentiality to become unique and stand out in the market.

3. Interactive Packaging Materials:

Modern technologies like QR Code Scanner are an emerging format in the upcoming packaging trends. QR Codes for smart packaging transforms customer interactions with your brand. It strengthens trust and upgrades brand perception outstandingly.

Apart from QR Code Scanner, the technologies like NFC (Near-Field Communication) and RFID (Radio Frequency Identification) have also proved to be a substantial potential in the smart packaging industry.

Such technologies really help customers know more about the product without even unboxing the packaging. For example, by visualizing the colour of a pizza box, you can determine whether it is hot or not. Similarly, when you place your smart phones near your products, it starts interacting with you. Therefore, interactivity is the key to new innovation and the future of packaging design trends.

4. Earthy and Neutral Colour Shades:

Earthy and neutral shades are the significant tones that suit an elegant design. The upcoming year’s product designs will centre more on the standard or natural elements. The colours like green, white, brown, sky blue, etc., are significantly planned to get such output on designs such that these altogether give rise to a powerful brand name.

Earthy and neutral tones are also considered more engaging, practical, and functional, giving the packaging a warm, reassuring feel. The segments like pharmaceutical or organic product brands are the finest niches for taking this trend.

5. Old World Charm Packaging:

As humans, everyone wishes to look into their past and go back to that time. So, one of the prominent methods to catch customers’ attention is integrating old charm aesthetics into packaging design. Such vintage aesthetics penetrates the entire design, from layout to colour selection and even the packaging itself. Though these are typically used in food and beverage products, such vintage packaging can be used in almost every product.

The major attraction of vintage is that it communicates authenticity. Indeed, it reflects both the appearance and feel of the product. Apart from the old charm fonts, the implementation of illustrations, script characters and colour patterns gives the utmost sense of age and ancestry. (source)

6. Vivid Gradients:

Vivid Gradients have the potentiality to captivate both designers and consumers. Gradients provide the designers with a broader variety and the prospect to develop a design that looks elegant and natural by incorporating shades or placeholders that result in something unique or re-energise.

Gradients not only offer extensive depth, but they also look outstanding in digital formats. Almost some major prominent brands have already started to embrace gradients in their designs when we look into them. By implementing bright and stimulating colour combinations, designers are majorly executing gradient elements in the design.

7. Textured Packaging:

As a business owner, when you consider the packaging material or choose a design, have you ever thought about the importance of touch the consumer gets when they take up your product? The sensation someone feels is equally important as what they observe.

For example, when you touch a luxury product’s box, you can feel the elegant smoothness and the supreme quality of the product even you sense it for the first time. Sometimes, you don’t get it directly; it’s our subconscious that works that time.

As humans flourish on emotional attachments, touch is a powerful element in generating this emotion. Therefore, most packaging designs focus on textured packaging to encourage the sensation of touch or increase the product’s hardship tale.

8. Loud & Modern Fonts:

In the current period, people want to get their shopping done more efficiently or quickly. Along with the design, having the best font enables consumers to identify the product easily. When it comes to upcoming design trends, the usage of loud and modern fonts will be more than the ordinary typographies.

When combined with modern colour palettes and other design components, loud and contemporary fonts help make the product title easy to get attention from competitors. While choosing the fonts, ensure that you don’t pick out fonts that are difficult to visualise and make people more effort to identify. Even if your design is good, but the font is not up to mark, the product may stay on the shelf for a longer time.

9. Abstract Designs:

The Abstract design is a vigorous art of the Aboriginal people that creates an aesthetic approach to the packaging as a whole. In this method, designers use the extreme level of packaging by implementing bold fonts, brilliant shades with acute minimalistic demand.

Such design refreshes the brain part that is responsible for creativity and fascination. It will make people look at the art in a new format and give rise to a new approach in the market.

Thus, abstract art stimulate our brain to reflect in a less conditional and overworked manner, analysing new alliances and switching alternative ways for emotions.

10. Simplistic Geometry:

Simple yet geometric themes are one of the major packaging design trends for the coming year. With precise angles and minimal lines, package designs will get into the next level format.

The main benefit is that consumers will get an edge glimpse into a product’s values with this trend. It gives a crisp contrast to patterns and illustrations that describe what’s inside the package.

Apart from their simplicity, such designs are a productive approach for brands to make their presence and create a long-lasting impression.

Conclusion

With the above packaging trend information, you must have got an idea of the significant changes that are getting into action in 2022 and upcoming years. To sustain in the market, you need to get updated and go with the trend. As consumers tastes and preferences keep changing with time, both companies and designers need to know the current situations and be competitive in the market.

Even if you are a start-up or planning to rebranding your packaging, it’s the best time to have a switch and get updated with the next level package design trends. Remember that trends are not certainly fresh every year, but they are essential for each year.

If you have are stuck with any concerns about the upcoming trends, you can connect us at the earliest. We are always available on all working days at our office in Delhi NCR. Let’s discuss what DesignerPeople can help you with our inventive solutions and magnificent skill set to make your products glow in the market.

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Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.