31+ Packaging Design Ideas for Inspiration 2024

Last Updated on December 20, 2023 by DesignerPeople

Think about what was the most recent thing you had purchased. What motivated you to buy that brand? Was it an impulse buy, or something else really, or it was honestly required?

When you think deeply, the packaging design is one of the core factors which influenced your purchase. A product might be fantastic with an equally killer logo design, but excellent, trendy, on-brand, creative packaging is what seals the deal.

The packaging is a part of the branding, and how to ensure your product stand out amongst the competition on the shelves can challenging. Our design expert analysts identified the leading packaging design that create a tremendous impact on reinforcing brand identity.

Some of the Creative Packaging Design Ideas

1. iN Season – Natural Fruit Juice

In an era where a healthy lifestyle has become a norm, we do include many healthy options to keep ourselves hydrated, and one of them is through juices. When we say juices, we always expect them to be “fresh“, but unfortunately, we rarely get seasonal fruit juice intact with flavours and real taste.

As the name suggests, iN Season motivates us to consume seasonal fruit juices, which will benefit our body with the most nutrients and vitamins. Their packaging design displays the celebration of being environmentally friendly and farm-fresh produce.

Each design variant highlighted the product itself, aligning its brand personality of joyful, dynamic and natural based on organic texture and bright colours. The design concept of having various natural fruit juice products depends on the four different seasons, emphasizing the importance of embracing nature’s holistic cycle.

The colours used are very reviving and vibrant, highlighting the illustrations of the product in the carton style. The font style used is playful as its talking about In Season, which is an exciting feeling. The shape of the product is like regular cans, which are looking classy yet premium feel.

Source: packagingoftheworld.com/2020/04/in-season-natural-fruit-juice.html

2. Follow Your Heart

The brand established in 1970 by four friends is driven by a healthy and vegetarian diet. The brand has come a long way; starting from a food bar to prepared foods, they established a grocery store with the first product as Vegenaise, the first veg mayonnaise option for vegetarians.

The logo and label are hand-drawn with bold typography and heart shape, giving a distinct look. Custom illustrations celebrated the brand owners and Southern California roots. The scenic picture, logo and amplified brand colour develop strong brand recognition. Simultaneously, the bottom half of each label design allows excellent flexibility for variants and category code colours.

Brand storytelling is displayed uniquely visible on the side, and back panels will connect emotionally with the audience.

The colours used are very natural, displaying the purity of the product, with the font style being mature. The shape of the product is like any sandwich spread but with a taller jar with a heart shape imbibed.

source: packagingoftheworld.com/2021/03/follow-your-heart.html

3. Double eyes

A company based in Saudi Arabia deals with children specialized glasses that believe that kids should enjoy wearing glasses and not feel ashamed. They position their product to be a source of pride in owning it.

Along with this motive, they have designed the most budget-friendly reusable folding case in a bright dust jacket. Bright, colourful and vibrant packaging attracts kids, which will engage them, leading to impulse purchase decision.

The cheerful font style, along with doodle art, makes the packaging stand out and distinct.

Since the target audience are kids, the colours are very primary and bright in nature with a unique shape it is creating curiosity amoung kids to explore the product. The fonts style is very cheerful that will engage kids the movement the encounter product.

source: packagingoftheworld.com/2021/02/doubles-eyes.html

4. MATTA RICE BRANDING

One cannot imagine a traditional feast in Kerala without Matta rice. The rice grown in the Palakkad district of Kerala is known for its coarseness and health benefits. Think of Kerala, and the first thing you’ll have in your mind would be that meal served over a banana leaf; that’s Sadhya, and Matta is the rice that accompanies every Sadhya meal.

The client wanted a young modern Keralite lady who is traditional enough and manages a house too. When we initiated the research part, we started adding elements to the caricature.

When we thought about the facial expressions, eyes were our prime focus. We wanted to make expressive, bright eyes with thick eye-brows but not too thick to make it look unpleasant. To reflect a welcoming nature, we wanted a positive smile for the caricature. Read More…

source: designerpeople.com/case-studies/kerala-palakkadan-matta-rice-branding/

5. I Like Smoothie

A Russian company in the smoothie/juices industry wanted to establish a brand name that will directly connect with the actual product. Hence they invented the name I Like Smoothie and the variant name such as mangoes, grapes etc.

The packaging displays the naturalness of the product where the colour, ingredients and taste are all real. It communicates brands organic feel and emotion; matte shades are given instead of loud tones,which says the authenticity of the product in nature.

The fruit’s flavour will decide the full colour of bottles that can be pink for strawberry, orange shade for oranges many more in that line. A freshly harvested feel added a green leaf to the cap of bottles that says we are newly sourced and made.

source: packagingoftheworld.com/2021/03/i-like-smoothies.html

6. Zarotti

A product of Italy, the brand objective was to gain uniformity in its complete range. The packaging design is inspired by Southern Italy and the sea, which represents simplicity and brand heritage. The surrounding of vases is designed with colourful, vibrant lines, representing the popular painted strips on fishing boats of San Marco di Castellabate which is also Zarotti’sZarotti’s headquarters.

The shades used are very light highlighted with a brand logo, which attracts customers by engaging them towards the brand. Since the brand is the position in the premium category, the gold foil has been used to highlight and embellish some product information. It will increase the products’ positioning value compared to competitors while making its distinct identity in the market.

The packaging colours are highly influenced by the product inside. Modern fontstyle with clarity makes it easy to identify on shelves instantly. Shape of product is like old days milk bottles which gives you the feeling of nostalgia and authenticity.

source: packagingoftheworld.com/2021/03/zarotti-new-pack-2021.html

7. A Market Juice

A brand in Egypt with 100% organic fruit juice that says to start a day with fresh juice is serving its most refined product and services for years.

Its packaging is all about emotions and feeling that brings back the excitement, freshness and a modern vibe through its colourful packaging design. The base with white talks about the 100% organic, pure and authenticity of juices they produce.

Each variant design will highlight the product illustration in the minimalistic design. Along with this, its sleek design gives a premium look as there is real fruit inside the bottle. The tagline, which says enjoy quality and savings, communicates the brand message with its customers.

The white at background acts a premium products which also acts as contrast to product at back. Fontstyle is very classic which ensures sophistication.

source: packagingoftheworld.com/2021/03/a-market-juice.html

8. Limak

Food company “Limak” is one of the pioneers in the food industry in Russia since 1934. Their traditional skills and modern bakery plants’ latest technology production go through a full cycle; traditional baking technologies are used: thick dough, natural sourdoughs, and brews.

We used the identity that we developed for the classic line in the packaging design and developed certain differentiating features of the toast line.

They designed a unique “window” in the form of toast, allowing bread toast visibility where customers can have a look. The line includes classic toast, bran and grain and rendered colours to differentiate between flavours and textures.

The packaging colours are in 4 different catchy colours, which are retail-friendly and easily identified, with simplistic font style and small shape packaging design, easy to carry and use.

source: packagingoftheworld.com/2021/03/limak.html

9. Rendel

RENDEL produces a variety of health care and beauty products in Iran. Their sleek design portrays a simple life in an equal world where all humanity is equal, regardless of skin colour, race, beauty or age to create a distinct design with RENDEL.

As the health care industry packaging design focuses on promoting trust, commitment, and honesty, it’s emotionally connected with customers. An abstract with spot colours on the front side of the label’s design and used the smooth movement leading to the back.

The clarity yet abstractive touch will reach the maximum audience attractions. The packaging design motives to gain inner peace and calmness to continue living together happily in society.

source: packagingoftheworld.com/2021/01/rendel.html

10. Devos & Lemmens Squeeze Jar

A Belgium product of cold sauce packaging that can be now used both ways as top-down squeeze and spoonable top-up jars. The enlarged neck size of the product ensures the maximum usage of the product till the end without any wastage.

The packaging design renders the playful character and label accentuates while the bottle’s convex shape talks about the rich and full taste of the sauces inside. The illustration of dishes and representing the actual product creates a mouthwatering emotion that helps in impulse buying decisions.

The label space’s central portion is co by the brand logo and veris highlighted at prominent placement. The vibrant labels will give a contrast look, highlighting the background with real product visible through the transparent bottle.

The colours are retail oriented and label colours ensuring to highlight the product also in the background. The shape of the product is enlarged to reduce the product wastage and use until the end. The contemporary font style makes it stand out from the crowd in the market.

source: packagingoftheworld.com/2021/03/devos-lemmens-squeeze-jar.html

11. Lezi Olive Oil

At the foot of Mount Ithomi, from Ancient Messini in Greece, the Theodoropoulos  has been manufacturing premium quality extra virgin organic olive oil traditionally from years.

The packaging will highlight the superior quality product with a massive fruity taste, a balanced fragrance with minimalistic aesthetics. The bottle was dyed using natural pastel shades and stylized architectural features of the village. Clean typography allows portraying modern packaging design that will create a distinct image.

The pastel colours ensure elite target audience, the peach shade gives a sophisticated look and feel of product. The font style is stylish and urban with a product shape of unique trendy aesthetically appeal.

source: packagingoftheworld.com/2021/02/lezi-olive-oil.html

12. Cook at home

It is a brand in Greece which is specialized in making sauces-as-cooking ingredients for various home dishes. They manufacture a natural mix with no preservatives, tasty yet healthy ingredient in every personal cooking ritual.

The packaging is with the primary home-cook symbol such as the traditional apron, our maternal sign of handmade care. Coloured by stains that recall familiar private efforts with collective echoes, this iconic apron conveys textures, substances, joy, and everyday importance.

It includes food recipes instead of ”fast-solutions” and back with a small bow of excellence framed by nutritional facts.

The white label design highlights the product, which aims for a brand message that illustrates stains. Clear font style allows all age group people to read and understand with a bottle shape average product that talks about cook home.

source: packagingoftheworld.com/2021/01/cook-at-home.html

13. Mr. Saucey

Armenia’s brand wanted a unique look; hence, it gave it a lighter shade and fun styling to the product. Each variant is having a different taste, while expression is differently attached to each bottle.

There is a main character on the label front side which is a significant highlight of the product. The emotion/expressions is felt through correct illustrations, as per the variant type, the core ingredients images, colours, emotions changes such as tomatoes, ketchup, barbeque, mustard, chilli.

Here in packaging design, the caricature plays a hero part in overall complete design as it will engage and attract younger and all age people towards it.

The brand colours are based on the flavour type while the fontstyle is funny. The shape of products is like any classic wine bottle which is quite an unique option to see around.

source: packagingoftheworld.com/2020/12/mrsaucey.html

14. Moka Clube – Barrel Aged

The real coffees here are aged in wooden barrels where excellent whiskeys, wines, rum and, of course, cachaça rested before because nothing is more Brazilian than good coffee and cachaça.

The packaging design is unique, with handmade illustrations and letterings that communicate coffee history in Brazil. The typography has an older language and reference in the Victorian period, rich in ornaments and details. It’s like establishing a superior package design that it had forgotten for decades in your traditionally period.

The line art ensures to stand out the product from other competitors in the market. The retro-style font and pattern of letters give a rugged, authoritarian brand personality with more mature shades to go with packaging design.

The font style and colour brown are a symbol of earthy, rugged nature, while its shape of the product is just like any other can but with a classic feel and look.

source: packagingoftheworld.com/2021/03/moka-clube-barrel-aged.html

15. Camelia

Camelia Tea Spirit is a Mendocinean tea brand that fuses pure tea sourced from the world’s finest regions with organic herbal teas. It has a complete line of blends, from the most delicate and floral to the most intense and complex.

The floral pattern on the label design makes it look beautiful and eye-pleasing. The images of flowers, fruits, herbs and spices try to transport us to the universe of aromas and pleasant moments around an infusion.

The packaging design has a complete line of blends, from the most delicate and floral to the most intense and complex. The shades are representing sophistication with a premium feel and emotion towards packaging.

Depending upon the core ingredients the colour of packaging is aligned, the fontstyle is very natural with cosmetic style shape of product giving back a premium look.

source: packagingoftheworld.com/2021/03/camelia-tea-spirit.html

16. AXE FRAGRANCES

The Axe is more about an expression resembling to its Gen-Z audience. The brand wants to portray a unique story for each of its fragrances. Instead of having a single rigid identity, the brand believes in transforming the product as per their consumer where Axe can give each consumer the freedom to make their version of Axe.

The brand uses a classic black package with distinctive visual elements for each of its fragrances. The variants names are quirky yet straightforward with titles as Black, Gold, Africa, Apollo, Excite, Temptation, Attract, etc.

The visual elements used are like simple raw-expressions of a person created using flat brushes with random strokes, simple lines, colour spills, etc. These reflect much more expressive & vibrant aesthetics.

The straight and prominent font with a white hue makes it more retail-friendly and enhances its visibility while on a shelf with many other competitor products. The shape of the package makes it easy to store, carry and use.

source: packagingoftheworld.com/2021/03/axe-global-redesign.html

Also Read: 15+ Branding Statistics every business owner should know for 2021

17. ÈSSENTIAL, FOR YOUR BODY

An Italy based body care brand with a minimal style package designed by Domenico Catapano. As the name suggests, the brand destines body care items that are “essential” for your body.

The packaging is minimal, with a luxury feel attached to it. One can see the continuity in the variants with a similar design concept used. The variants come in different colours, with distinct features mentioned in the bottom half of the package.

They provide different products as per your needs like anti-age, degenerate, hydrate, etc. The package has created a balance while playing around with colours on a plain background.

The font used is straight and sleek that matches the premium nature of the product. The package structure makes it easy to store and use. The package is made with aluminium & recycled plastic and has used the technique of digital printing.

source: packagingoftheworld.com/2021/03/essential-for-your-body.html

18. RICH DOLCE

Juice & nectar brand Rich launched their new product in Russia called Rich Dolce, selling naturally carbonated juice drinks. Taking inspiration from Southern Italy’s traditions, they produce drinks that contain up to 70% fruit & berry juice, water & bubbles with no added sugar. Tuman Studio created the visual image of this iconic drink with bright Italian Characters.

With the artistic illustrations referring to Tuscan majolica’s tradition, the package has an Italian spirit attached to it. The package is created with the bright contrasting colour combinations of yellow with blue and yellow with red in both flavours of refreshing lemon & sweet cherry with tart grapefruit.

The large typeface for the logo makes it easy to identify, and the font associated with Dolce maintains that Italian Feel throughout the package. The plain white package makes the visual content more prominent.

The package made out of aluminium with a cans structure provides extra flexibility in transporting, storing and using. The lightweight package is easy to hold also strong & rigid, protecting the product from contamination.

source: packagingoftheworld.com/2021/03/rich-dolce.html

19. CLARA Y EMA EGGS

Creamos came up with a very creative and innovative package design concept for the Clara Y ema eggs packaging. They noticed a unique feature of an egg & used it for their branding. That feature was-every egg looks the same when intact, but the way they fall into the frying pan is different each time. Using this feature, they developed the concept of liquid branding.

The package showcases a brand of free-range hens and eggs free to fall any way they want, even in the form of typography. Thus, the packages are similar but unique in a way. The patterns formed on the frying pan are explored and used in the visual and text content.

The package uses the colour scheme of eggs with a black background. A hen on each package is the primary attraction; even the package’s handle follows that continuity.

The main package is made out of cardboard covered through a branding sheet with a handle over it. The cardboard package protects the eggs, and the handle provides ease in carrying.

source: packagingoftheworld.com/2020/09/clara-y-ema-eggs.html

20. THE WORTHY BOWL

The Worthy Company in the United States aims to make nutrition more exciting and accessible by offering plant-based meal options that taste great, easily be consumed in a busy lifestyle & is high on nutrition. The hatch design helped them to deliver this healthy meal with their unique concept of package design.

As consumers are getting concerned about their sugar intake, people have started showing interest in plant-based meals that do not compromise quality. The package has used green coloured waves to represent the natural and semi-liquid nature of the product. The text has used the golden shade to give the product a premium value.

Fresh vegetables and fruits per the variants are there to make them look tasteful and appealing to the consumer.

The typography used is straight and bold to make the content retail-friendly. The product uses a plastic cup package with a removable lid, making it easy to transport, store and use.

source: packagingoftheworld.com/2021/03/the-worthy-bowl.html

21. LICKS’ N BONES

Licks’ n bones is a versatile pet brand based out of the USA, having a wide range of pet supplies. Work & company did their package with a humorous concept to connect well with urban professional and sub-urban families.

They have used a real dog as a model and styled him differently as per the package. The wide bright eyes of the dogs add to that connection and maintain the humor aspect. The logo has a dog face visual with bones at the back representing a dog product. The font used is free hand with bold strokes & have used paws to match the theme. The logo style is badge-type making it look more credible; also, the yellow hue hints about the happy, friendly nature of the product.

The package has used the concept of content hierarchy to direct the buyer through the content. Visual icon along with description is there which highlights the products USP. They have used bright blue, yellow and green colour for the tree variants.

A see-through feel is given in the package to give a hint of the product. The paper box package with a bone-shaped cut in the handle provides ease at handling while maintaining continuity in the entire package.

source: packagingoftheworld.com/2020/09/licksn-bones.html

22. Wholesome

Wholesome is a healthy snack producer based out of India with an objective to make dry fruit packaging design fun and healthy snaking option. Vachan Batavia created its packaging concept & gave the brand a unique identity in the market.

Some people carry a small-box with dry-fruits mostly to avoid missing nutrition in their busy-lifestyle or when they are travelling. They keep that box handy so that they can grab them anytime. But with the change in lifestyle and working patterns of individuals, people forgot doing such things.

The logo with an outer circle represents the routine of a persona, and the inner circle represents the snack-routine of a person. The package is very informative, with visuals of a working and busy person to connect well with the target consumer. Also, the package maintains a very subtle colour scheme with a cardboard colour and a hint of pastel green.

The font is straight and simple to make it retail-friendly. One can buy the small boxes full of nutrition in bulk from a supermarket and easily carry them anywhere. The cylindrical cardboard package with an aluminum cap keeps it airtight and can be refilled too.

source: packagingoftheworld.com/2021/03/wholesome.html

23. Seven Heavens

Seven heavens are the new premium collection of vape juices of the brand VCT. The VCT company is an E-liquid manufacturer specializing in the vape industry. David Borda worked on their packaging and developed a clean, modern & functional label.

The most important factors while purchasing these products is the amount of nicotine. They developed the package with large-size fonts for numbers (nicotine percentage) and little colours to differentiate between the package’s flavours.

The package uses a simple font to make it readable, with a large size preferred for nicotine percentage and flavour names. The colours used are fresh but with a light, tint to maintain that clean look. Even the colour of the product inside matches with the colour on the bottle giving it a monochrome feel.

The package uses a transparent glass bottle with a plastic dropper cap. The cap resembles the same white colour as the outer paper box cover.

source: packagingoftheworld.com/2020/09/seven-heavens.html

24. Boyo Yogurt 

A product of the US is committed to transforming nature into healthy oriented product lines. Here the packaging design is kept very simplistic with white as base aligning hue of flavour colours at the bottom with a minimalistic touch.

It allows easy identification navigation to the product on the shelf that also ensures the clarity of variants such as mint, rose or cranberry within a glance. The font style is funky yet sporty, which talks about staying healthy by adding delicious tasty yogurt to your diet.

The value propositions mentioned in front of the packaging allows high visibility “0% milkfat” while nutritional and other information occupies at backspace of packaging design.

Depending upon the different sizes, the shapes are aligned as either capsize or larger bucket size is seen.

source: packagingoftheworld.com/2021/02/boyo-yogurt.html

25. Biactive

It is seen that the fermented milk product range trend results in healthy eating are gaining momentum. In Russia, yogurt being the most dynamic category in terms of launching new ranges.

Increasing the desire of people to eat high-quality, healthy food, Dalimo decided to create a brand of functional dairy products, Biactive. High with its vitamins and prebiotics in its composition, it contributes to the health of beauty and saturates with energy.

To communicate the brand message of being energetic and freedom, the overall packaging talks about it. The bright yellow colour talks about the feeling of cheerfulness and energy and carries a charge of positiveness and happiness. Bright and mouth-watering images of berries and grains focus on the flavour of the product.

The letter A wrapped in green leaves in the logo block works for brand recall and recognition. Font style and shape of the bottle represents fitness and a healthy lifestyle that motivates to purchase the product.

source: packagingoftheworld.com/2020/08/biactiv.html

26. D’Anita Santa Catarina 

It’s a traditional cookie brand in Russia that is made from natural ingredients with acceptable quality. The brand hand made whole cookies packaging design represents a sleek balance of natural yet tasty. The kraft texture gives it an earthy feel, while icons do the work of highlighting the main product with its “natural” side.

The graphic elements and colour, associated with typography, allows easy identification and bring back the D’Anita artisanal identity looking.

Each variant colour will differ as per the core ingredients, along with illustrations. The shape of the product is vast that communicates it’s for your family, with zipping locked at the top allows it to stay fresh and crunchy in nature.

source: worldbranddesign.com/santa-catarina-whole-cookies-brand-and-packaging-design-by-rpd-design

27. Taha Fakouri 

Milk is a product consumed in families, so their strategy was to create a cow character that will engage all age groups.

The package design has used the simplest method to attract the customer’s attention, using completely minimal and simple colours. Here the mascot is a cow character with a particular mood to identify the product, and it can locate its happy personality through the perspective of a cow on the packaging.

The target customers of this product have a different age range From 3 years to 70 years, while this unique design allows attracting customers so that they could easily make their purchase. White as background colours talk about purity while to make it look friendlier and more enjoyable, a violin was added, and red on the scarves to create excitement and colour contrast in the background.

The product’s shape is like any tetra juice packaging, while in the bottle, its regular glass milk bottles.

source: worldbranddesign.com/taha-fakouri-creates-new-milk-packaging-design-concept/

28. Linerso Peanut Butter 

It is one of the strongest brands in Iran, with its history of manufacturing quality products with a creative packaging design style. A character here plays a hero whose texture and colour are similar to peanuts while making its more funky-fabulous pair of glasses, casual shirt, and red colour added excitement to it.

The addition of shine and Pantone colours tried to use this product more than competitors with a competitive advantage in the market.

Biscoff peanut butter crunchy was also in the same concept, but the mood of character and location was changed with a skat board in hand relaxing. The jar’s shape is prevalent, which is similar to peanut butter available in the market.

source: worldbranddesign.com/taha-fakouri-creates-new-peanut-label-design-for-linerso/

29. Algida Turkey Cornetto Rose 

They have come up with vivacious and vibrant colours in the new three ice-cream formats with a rose-shaped ice-cream. The design communicates the three special moments of feeling or falling in Love which is First Love (the past), Summer Love (the present) and Soulmates Love (forever).

The shape of the product is kept the same as classic cornetto ice-cream with clever use of graphics elements in patterns and shapes. The representation of ingredients on packaging develop the cravings for consumption; classic font with a modern touch makes it stand out in the market.

The packaging design and brand language translated successfully for the Turkish market, capturing the emotion and Cornetto brand and celebrating universal Love. Each flavour has its unique moments of falling or being in Love come alive through a beautiful blend of indulgent ingredients and colours.

source: worldbranddesign.com/1hq-amsterdam-works-with-algida-turkey-to-launch-cornetto-rose/

30. Wholesome snacks Vive 

Their new product range is plant-based, protein-packed, coated in smooth Belgian dark chocolate and available in four delicious flavours. All Vive needed was the packaging that looked as good as their brownies tasted.

The packaging design focuses on delivering health and taste, showing each brownie perfectly balanced with its main illustration.

A bright colour palette ensures that the design gets popped on the shelf, while naturally rounded typography and an indulgent dark chocolate-coated corner communicated both health and taste.

The shape of the product is quite handy and travel friendly, which ensures convenience for anyone who loves to carry food with them.

source: worldbranddesign.com/hunger-craft-creates-packaging-range-for-indulgent-but-wholesome-snacks-vive/

31. Think! Oatmeal 

A health-conscious brand that believes in the mantra of “Eat well, Live well, Feel great“. The oatmeal packaging design is a splash of colourful branding, which almamaximizeshelf space with its four variants.

The Oatmeal Cups and Cartons visually compete on the shelf while also highlighting their product’s premium inclusions and beautiful photography of scattered ingredients next to a bowl of warm, freshly prepared oatmeal, giving a quick read on each flavour profile.

A punch of bold colour to the designing helps make it stand out on the store shelf, adding life to the packaging. The modern font style is sure to create that extraordinary impact, and the carton bucket size shape allows you for easy to handle and consume food from the container.

source: worldbranddesign.com/the-creative-pack-redesign-of-think-fiber-and-protein-oatmeal/

32. Barrio Café 

uA cafe in Rethymno, Crete, which serves fine quality coffee and snacks for lunch, breakfast and brunch to a wide variety of customers across ages and social profiles. They wanted to design an brand identity for the delivery packages and other brand collaterals to engage a mixed target group.

The cup’s packaging is modern with a series of detailed illustrations that vis the brand’s name and core concept, the actual neighbourhood. The image was kept witty yet straightforward style to achieve accessible visibility & feel, appealing to the broad target audience. Every element is having a different visual relevant to the product packaging: coffee, dessert, food.

The line art done on cups made it look very retro, creating a feel of belongingness with font style being modern touch. The cup’s shape is as standard as any coffee cup, but the packaging design made it stand out from the crowd.

source: worldbranddesign.com/caparo-design-crew-create-branding-for-barrio-cafe-the-neighbourhood-within-the-neighbourhood/

What makes your Packaging design better than others?

When we observe cut-throat competition in every industry, it becomes challenging to out par competition and reaches the top. When we talk about any industry, cosmetic, pharma, beverage, food and many more, one thing that is very important to consider is “packaging design”.

The packaging design of a product not just decoration but’s a part of the customer experience.

We are constantly told from childhood that doesn’t judge books by their covers, but almost everyone is obsessed with their aesthetic look and feel when it comes to our buying patterns.

Around 72% of consumers agreed that packaging design could influence their purchasing decision, which is undoubtedly a considerable number to rely on.

Packaging design is essential to the product itself and the entire company because it becomes an unforgettable representation of a brand.

Whether you are planning to create a new packaging design or revamping an existing one, here are five golden and essential rules you should take into consideration.

1. Reflection of your Brand/Product

Whatever you display as packaging, make sure you justify it through its quality, cost, durability and services as it is the reflection of your brand image. The packaging is always also a promise of the content, i.e. the product. Therefore, packaging and product should form a unit, i.e. the packaging should make the quality of the product visible on the outside.

If a product or brand is a pioneer in the industry or category, it should reflect that position at first glance. Do not over-commit or under commit to your customers because that might create trust issues in the longer run.

2. Consistent

If the colour is not consistent, then keep the pattern there. Your packaging should allow for changes without straying too far from the fact that these products belong together.

Consistency amongst products only intensifies the amount of recognition a brand receives, as, in the crowded market, your character inspires trust and confidence.

3. Competitive advantage over others

Ensure your product has its unique USP because that’s how you can compete in the market and stay ahead in the league.

Today, each brand such as Coca-Cola, Mac D, Starbucks, and Apple has made its distinct identity so that one can identify a brand even if there is just a colour or icon. Their particular shade, font, brand story, personality, positioning are few factors that make them stand out.

4. Honesty

The most crucial factor with packaging design is honest to your customers, do not fool them. Many brands do fake promotions through packaging, such as they show something and deliver less or incorrect this way, you can sell your product once, but then you will lose a customer for life.

To maintain more extended relation and retention with customers, make sure you keep up their trust and confidence. As a leading brand design agency, our task is to represent the product in the best possible way, but we have to keep in mind that consumers – deserve to be treated right.

5. Practical

When packaging is line-up, make sure it’s functional, fancy looking but does not work makes no sense. The more practical the product is, the more sales it gets, also plan and study how you can make the product easier to use, carry or store.

Packaging design needs to be practical in terms of protecting its contents, its intended use and also to be an accurate representation of the brand. It deals with the actual shape, size and functionality of the product container, not just the label or wrap.

Conclusion

Now as we shared world best packaging design and given you in detail idea about how best packaging designs looks like, Also what ingredients goes into it. we are sure you are now contented with information. But still if you feel you need guidance and our support in any specific industry wise designing connect us today we will be happy to help your brand to grow.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.