103+ Oil Label Designs That Ignite Packaging Aesthetic in Every Drop!

Last Updated on July 17, 2024 by DesignerPeople

We often base our purchasing decisions on how a product looks on the outside. The shape of the packaging, the material and colours, the labelling and the fonts are the things we first notice when we see a new product. It’s no different in the case of oil bottles. With so many options available in the market, it’s often the packaging and labelling that we pay heed to.

So, what’s the perfect oil label design for your brand? Creating high-quality oil labels is important in deciding how well your oil brand will sell. The label and packaging design of an oil container should be durable while complementing each other. In this blog, we’ve collected the best oil label designs to inspire you and the elements which are a must for a perfect product label.

Elements that Make An Oil Label Design Consumer-Centric

Here are the four primary elements that you should keep in mind while designing labels for your oil brand.

1. Colour psychology

Colours often influence human behaviour and emotions. Believe it or not, many customers buy products by just looking at the colour of the packaging. Factors such as the target audience, cultural elements and brand identity prompt brands to use a particular set of colours to represent their product. People respond differently to different colours, which makes colours a valuable tool while designing product labels and packaging. For example, red can evoke fierceness and excitement, while blue can symbolise trust and serenity. Similarly, yellow represents optimism, green represents nature, and orange represents energy and warmth.

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2. Typography choices

The typography on your product label says a lot about your brand. A label is made up of many elements, including words, font style, colour, letter size, and so on. All these elements constitute the typography of the label, which is a pretty major factor in attracting customers. Choose a typography that suits your brand personality. Your label design should be such that it’s catchy and easy to the eye. Use fonts that are expressive and more readable, even in small print. If you want to use more than one font, combine simple fonts so they don’t compete against each other.

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3. Brand identity

Your brand identity comprises the elements that depict the right image of your brand to your existing and potential customers. Think of your brand identity as the ultimate guide for the packaging and labelling of all your products. Your brand identity should be consistent and align well with your brand personality. For example, if you sell two categories of oil, say culinary and essential, the labelling should be different in terms of imagery and words but should be similar enough to reflect your overarching brand style. The culinary oil can feature images that depict health and gourmet, while the essential oil can focus on wellness and therapeutic elements.

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4. Imagery and illustrations

Use images and illustrations in your oil label designs that complement your product well. For example, if it’s a hair oil product, images of women or men with lustrous hair will suit the label more than random images like trees and sun. Choose illustrations and images that don’t contrast your brand identity or the product features. They should go well with the background patterns and typography which appear on the label. You can also consider a 3D mockup of your product label before finally sending it to the shelves in the market.

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Types of Oil Products that Can Be Visually Appealing through Label Design

There are a variety of oil products in the market. Which one are you making for your customers? Not all oil containers, bottles and pouches should be the same. The label and packaging vary based on the type of oil it contains. The following guide will help you differentiate between the different types of oil and what should go into their labelling designs.

1. Edible Oil Label Design

A staple in every household, edible oil labels must convey warmth, healthiness and freshness. Use images of source ingredients, like sunflowers, coupled with bright colours and clear information on the product and its health benefits, allergen warnings, etc.

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2. Hair Oil Label Design

Hair oil labels aren’t boring and plain any more. You can include illustrations and images that portray luxury and wellness. Use earthy tones and organic images to show that your product is nourishing and wonderful for people looking for a good haircare product.

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3. Olive oil label design

As one of the most premium products, olive oil labels need to be artistic and informative. Use fonts that enhance the overall aesthetic of the product and make it look more top-end. Also, use a colour palette that denotes olive groves, such as shades of green and gold.

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4. Essential oil label design

Just when someone sees your essential oil bottle, they should immediately feel like they are in an aromatherapy session. Add leafy motifs and illustrations that depict the raw materials used in the oil. For example, use colours like yellow and green and an illustration of a bunch of rosemary for a rosemary essential oil label.

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5. CBD oil label design

CBD, or Cannabidiol oil, is getting popular day by day. The label design for CBD oil should be a blend of modern and medical elements. Minimalistic graphics and a subdued colour palette can show a sense of purity for your product. Additionally, you can use illustrations or images of hemp leaves to make it look more organic.

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6. Beauty oil label design

In the past few years, beauty oils and serums have taken the skincare industry by storm. You should choose subtle but sophisticated elements for beauty oil labels. Soft and pastel colours, floral patterns or images, and elegant fonts should be on your checklist.

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7. Nut oil label design

Nut oils, like walnut and almond oil, are often seen as items of luxury. They have a number of health benefits that should be highlighted through attractive fonts, imagery and colours. Include visuals of the nuts and other elements that highlight flavour and nutritional richness.

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Let’s Get Inspiration from these Attractive Top Brands Oil Label Design Ideas

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Conclusion

The art of creating oil label design isn’t that tricky if you have all the elements right. By elements, I mean your brand identity, product information and apt knowledge of the target audience. Effective label design is an important component for the success of the product.

Always invest in a good label design so your product can rise above the thousands of products in the market. Consult us to get help with your brand’s oil label design needs. Our team of label design experts will ensure your oil brand gets the attention it deserves.

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Author: Megha Malik