Packaging Design for Nepal Products: Complete Guide

Last Updated on June 14, 2023 by DesignerPeople

The number of startups growing in Nepal is on a massive rise.

The chances of your business surviving this competitive era are negligible if you do not have a well-laid strategy till now, especially a professional packaging design strategy.

Yes, you heard it right. Your packaging is as essential as the quality of your products and the brand.

Sure, you may invest thousands in various marketing tactics. Still, all of it will go into vain right from the moment your potential consumer looks at your brand’s shabby or poor design! An instant turndown!

Your product package design heavily influences the buying decision of every Nepali in the country. This is because, apart from making your product look presentable and professional, your packet design contributes to the overall customer experience, resulting in more new and repeat customers.

Hence, the better quality of the product packaging you invest in, the higher the competitive edge you will gain in the long run.

In this article, we will explore some tips for creating eye-catching packaging designs that are bound to attract the Nepal audiences and convert them into loyal consumers. Let’s get started.

Why is Product Packaging Design a must for Nepal Food brands?

As we said, your product packaging can influence the consumer’s decision to pay the price quoted for the product. The better the quality of the packaging, the higher the product’s perceived value. Hence, you can quote higher prices based on the product’s quality and the top-notch design that represents it to the consumers.

Your product packaging must always stand out, especially among similar products of other brands in the food industry. This is because the food industry is highly saturated.

The most eye-catching product package designs eventually attract consumers and convince them to choose your product over others. Hence, a high-quality packaging allows you to win consumers through a memorable first impression, resulting in more product sales for the business.

Your product packaging also contributes to the overall brand identity. After all, consumers are likely to recognise and recall your brand from the design of your packaging. Hence, the right choice of colours, fonts, logo and other design elements in the packaging design combines to strengthen your brand identity and positioning in the industry.

Lastly, your product packaging helps to maintain transparency among the consumers which is essential to make them rely on and trust your business.

Effective Packaging Design Elements for Nepal Brands?

Among thousands of products marketed daily, it is essential always to make your products stand out in every retail shop in Nepal. Let’s check out some crucial tips that will assist you in creating an eye-catching packaging design that will help to differentiate your product in the target market.

• Typography and font selection

  Typography and font are among the most significant elements of an attractive packaging design. Avoid choosing complex and messy fonts that are hard to read. Doing so can easily frustrate the consumers and sabotage your product sales in the long run. Instead, choose simple fonts that are easy to decipher by the consumers.

  Next, choose the right size of the fonts for your packaging. This is essential to create a hierarchy of information in the product packaging. This increases the navigation and readability of the product package design for the consumers. It determines the prioritisation of the text you want to convey to the consumer, especially for your brand message, product descriptions, and similar other aspects of the packaging.

• Color psychology and its application in packaging

  The next critical element of a successful packaging design is picking the right colours that align with your brand aesthetic. This contributes significantly to brand recognition and recall in the long run. The right choice of colours evokes specific feelings within the consumers that contribute considerably to their purchasing decisions. Such feelings triggered involuntarily through the colour choices can enormously impact your product sales.

  For example, simple and minimalist colours evoke a sense of elegance and simplicity in your products. In contrast, interesting colour combinations or brighter colours can make your product look quirky and exciting in the eyes of the audience.

  Next, analyse which colours can appeal to your target audiences. While brighter colours can look appealing to younger audiences, dark and subtle shades are better for audiences who like products in the luxurious segments.

  Lastly, do not blend with your rival products. Look for colours that will differentiate your product on the retail shelves. It is worth the risk as colours outside the norm sometimes capture more attention and sales.

• Imagery and graphics

  The key to differentiating your product packaging from others is to choose attractive graphics and images bound to attract the eyes of the consumers.

  Evoke your creativity and explore different shapes, structures and patterns for the graphics of your product packaging. Ensure to bring an artistic touch, which will easily attract Nepali industry customers.

  Avoid choosing mainstream images for your packaging design. Instead, try out new images for your product that bring an authentic representation of the product right from the packaging. However, offer only a sneak peek of the product to stir curiosity in the minds of the consumers. This will encourage consumers to purchase your products and further learn what your product has to offer!

• Shape, size, and structure of packaging

  Your products must come in different sizes of packaging designed to suit the requirements of the consumers. Apart from this, ensure to explore various shapes and structures of packaging. You can structure your packaging in different styles to create a unique design that looks different and exciting from your competitor brands.

  However, ensure that you are also focusing on the usability of the product packaging. Some packaging shapes can also get reused by consumers. Not only does this extend the longevity of your product packaging, but it also contributes to brand recognition and recall. More consumers will remember your brand as they reuse the packaging, resulting in more repeated purchases in the business.

• Materials and sustainability in packaging design

  Nowadays, consumers are incredibly conscious of the environment. Brands that take a step further and invest in sustainable materials for packaging will get the upper hand in this era.

  Choose high-quality materials that are safe for the environment. Numerous sustainable packaging materials available in Nepal, such as cellulose packaging, cornstarch packaging, corrugated packaging and more, reduce the carbon footprint and avoid ending up in landfills quickly. While taking care of the ease of use from the customer’s standpoint, analyse better disposable options for your product packaging. Rest assured, these small yet impactful steps can double your sales quickly!

Cost of Design Work: Choose as per Product requirements

The cost of product packaging design in Nepal depends on your business requirements and the quality of product packaging you aim to achieve. Since product packaging is a long-term investment, stick to your budget but stay within the budget, as this may affect the final quality of the design.

• Freelancer Level (5000-15000 INR)

  You can find freelancers on various platforms, such as Fiverr, Upwork, and others, with years of experience creating packaging designs for clients. Usually, freelancers generally charge less for creating designs but ensure that you analyse their portfolio before placing an order with them. However, you may find few freelancers with certified design skills or related fields. This can take your entire design to a toss. Hence, before hiring a designer, properly communicate your expectations and proceed accordingly.

• Agency Level (30000-80000 INR)

  Packaging design agencies are indeed your best shot. This is because companies usually have a team of expert designers ready to give you the best ideas and solutions, unlike freelancers who are likely to work alone.

  Most team members have years of experience in branding, marketing, and others. These are also some key considerations when creating a product packaging. After all, your product must reflect your overall brand values, mission, vision, aesthetic, and future strategies.

• Global Ad Agency (300000-800000 INR)

  Like agencies, global ad agencies also have team members with decades of experience in this field. They focus on overall brand development, including product packaging designs. However, since they have an outsourced team, you may need more adequate information about the people working on the project. Hence, there is always a risk of unclear expectations. Furthermore, global ad agencies are expensive, especially for startups. Thus, international ad agencies may be within your budget if a budding startup is on the verge of launching your products in high-quality designs.

Inspirational Nepali Packaging Design and latest trends

Conclusion

Unfortunately, many companies in Nepal still overlook the importance of packaging. This is why many companies faltered and died on the altar solely due to poor packaging.

Choosing the right professionals to create your product packaging is essential as it forms the building blocks of your company’s long-term success. To make your product stand out and surpass the industry leaders, it’s time to look for a successful product packaging designer immediately. Rest assured, under the influence of the best design experts, your product will likely get sold out soon after the launch!

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.