99 Best Namkeen Packaging Design Ideas That Delight Your Customers

Last Updated on March 22, 2023 by DesignerPeople

Starting from binging on your favourite tv shows on Netflix to enjoying some quality time with your loved ones after a long time!

Namkeens are every Indian household’s favourite partner for every occasion!

This is why the industry of namkeens in India will always rise over the years.

However, thousands of namkeen brands are already competing against each other in the Indian market.

Sure, the namkeen industry is highly profitable in this era. Still, you must avidly build a differentiated brand identity to make your namkeen brand stand out on the retail shelves.

All of it starts with having a professional namkeen packaging design. When you invest in high-quality namkeen packaging designs, you can represent the delicious and finger-licking flavours of your authentic Indian namkeens. This way, you can easily attract the maximum consumers even amidst the industry leaders.

Thus, what are you waiting for? Here is a quick collection of the 99 best namkeen packaging designs that will make your brand a staple in every kitchen in India. Let’s get started.

Design Essential for Namkeen Packaging

The best way to design your namkeen pouch package is to focus on the product’s goodness more than anything else. Your product packaging design must represent the product’s ingredients, purity and authenticity to the consumers. Let’s check out the top 4 essential design elements for creating a packaging design for namkeen products in India.

• Clarity of hierarchy and simplicity

The goal for a successful namkeen pouch packaging is to simplify your brand message through a clear and structured packaging hierarchy.

With a simple namkeen packaging design, you can effectively attract the attention of the audiences whilst convincing them to choose your namkeens over others.

It must focus on the appetite appeal right at first glance, even before you give out any information about the product. Ensure that the product name, flavour and benefits stay large and confident by using bold and energetic colours and fonts.

For example, Bikano’s Diet Mixture Namkeen variant comes with a mix of healthy Bengal gram and cornflakes. The packaging design combines a health-conscious tagline and a flavorful image of their famous namkeens. From the packaging design itself, consumers can easily filter out the namkeens that are healthy amidst the others and purchase accordingly.

• Use Brief Words

Adding too many unnecessary sentences can complicate your product branding in front of consumers. They will choose other brands over yours if you have lengthy paragraphs about your product benefits.

Instead, focus on minimalist sentences such as a simple logan that will effectively convey the general idea of the namkeen to the consumers at a glance for the best results!

• Visible branding in large font

Consumers usually decide about a product within 5 to 7 seconds after checking out the product on the retail shelf. To make the most of this duration, consider keeping your branding at the forefront of your packaging design.

Having bigger and bolder design elements like fonts without complicating the design is the ideal way to improve brand recognition and retention in the industry. It will help to imprint the spices and flavours of your delicious namkeens in their minds under your brand name for a longer time, resulting in recurrent purchases!

• Brand identity and visual voice

There could be many leading names in the Indian namkeen industry, but your brand identity and visual voice will set your brand apart.

Analyse your brand’s true personality when designing your pouch packaging design. This will help you represent your design’s most authentic brand identity and visual voice. With iconic visual identities, you can reinforce the authenticity of your brand for the upcoming generations.

How can Branding Agency increase market share for your namkeen business?

Creating a professional namkeen packaging design for your brand is invaluable.

Your packaging design identifies your brand to your target market. With the best packaging designs, you can effectively enhance the beauty of your namkeen products while ensuring that the product reaches the consumers looking as fresh and flavorful as new!

This is why almost every Indian namkeen brand is currently investing heavily in its pouch packaging designs by collaborating with a successful branding agency.

The right branding professionals can effectively make your product look appetising in the eyes of the consumers while boosting your brand recognition in the target market. This way, you can efficiently make your products stand out in any crowded marketplace while simultaneously addressing changing consumer demands.

Conclusion:

It is all about making your namkeen packet look the most reliable and delicious in the eyes of your consumers. The best packaging design that looks appetising while answering all the necessary queries of your potential customers is the only way to attract this current era of consumers.

Hire the best packaging design agency today. With qualified designers, you can easily amplify the flavour of your namkeens 10x within your consumers. There is no better way than this to differentiate against the conventional industry leaders effortlessly!

Author: Anush Malik