Innovative Ayurvedic Product Packaging Designs

Last Updated on March 24, 2022 by DesignerPeople

Ayurveda is in trend in India these days as it is herbal and a natural way for treatment of ailments. Since it is in so much demand, the Packaging of Ayurvedic Products has to be special. Modern and stylish packaging adds value to the product. The organic and herbal products need innovative packaging to make an impact. The design of the packet, outer packaging material like the box, etc. gives the customer a sneak-peek of the product inside. The unique typography and earthy tones like green, yellow and saffron give soothing effects to the product. The image of origins of the product like cow, herbal plants used on the packaging design makes a authentic impression in consumer’s mind. As Ayurveda is used for people’s wellness, it gives them confidence to buy these products.

Appearance is the only thing which grabs attention at first. Sometimes you buy products just because they were looking good. So the packaging of a product plays a vital role in its sale. No matter how good or beneficial your product is, its packaging should be able to stand out in the market. Every packaging of a product should be designed according to the features, purpose and benefits of the product.

 

Nurturing a traditional health care packaging design with love

The Indian Ayurvedic products industry is driven by the massive range of products available in the healthcare to personal care industry. It can be from skincare, personal care, oral care, cosmetics, haircare, fragrances and many more.

The market is divided into ayurvedic medicines, Ayurvedic nutraceuticals, dietary supplements that are focus on developing innovative products packaging and creating awareness among consumers, which are expected to aid the growth of the market.

The Ayurveda market in India was valued at INR 300 billion in 2018 and is expected to reach INR 710.87 billion by 2024, expanding at a compound annual growth rate (CAGR) of ~16.06% during the forecast period (2019-2024).

Increasing competition and scope with critical players in the India ayurvedic products market, with its key players such as Dabur India, Forest essentials, Himalaya Drugs, Emami Group the only opportunity to distinguish yourself is “packaging design”.

Traditional Healing Knowledge of Ayurveda, which is transferred from generations to generations, needs to reflect packaging design.

Every packaging of Ayurvedic packaging design is unique, clear, captivating designs, it creates supremacy that stays in the hearts, soul and minds of consumers.

A package design should always communicate the brand characteristics and promise that your product is having. Therefore it’s always unique; that is what we believe when we design packaging.

Ayurvedic medicine is seen as being packaged in glass or plastic containers, which can be hung somewhere in the house or kept on the table to act as an excellent visual reminder. They also generally just use pictures of the ingredients for the graphics that stand out on the shelf.

Nowadays, all generations of people prefer Ayurveda products; hence they are no more plain, square-shaped bottles, but they are more into golden-brown tin lids, brand logo, a label with its name on it, ingredients, content percentages and product details written in minimal classic serif. The colourful packaging is seen in cosmetics and other wellness products.

Example Kama products got demarcated as their soaps and incense sticks come with attractive sketches of herbs, nature, flowers, and plants indicative of the product’s composition. In addition to the pleasant pastel tones, shades bring a very British feel to the design.

 

Also, Read Creative Healthcare Products Packaging Design Inspiration

 

Colour: The shades of the Ayurvedic products are usually kept very subtle, natural and earthy to offer purity of the product to the customers. Natural colours help brands communicate their brand story correctly with the audience while it is soothing to the eyes.

But yet today, this industry is also experimenting with various brighter shades, which allows its engagement among millennial also. Online platforms are also a great way to express brand personality through different shades and combinations.

 

Font- A basic, straightforward, bold font is preferred as its target audience is all age people; hence, readability also plays a significant role. Too much of hip hop is not entertained here because it’s a health care range, which doesn’t seem to attract people.

 

Style-The style of the unboxing of the box, if well presented, will make a difference in the world. Adding a small letter or flyer which talks more about the brand will be loved by customers.

The images of herbs on it give the impression of a pure, natural product; hence the illustrations should work great with the type of product

The overall soothing hues, personalised messages, information will reassure consumers and take them closer to wellness. The visual language should stay simple and natural, take inspiration from nature, illustrates compositions realistic in the background.

The packaging should communicate the emotion of a sense of balance created in the harmony of body, mind and soul. Maintaining a balance in our bodies as a foundation of good health, caring and sensitivity towards the environment came naturally. Connect us to understand how we can take up your brand from the start and let it see the journey of success with us.

 

Here we will show you some Ayurvedic Packaging Designs. You will definitely get inspired by looking at these innovative packaging designs. You will see here these products are designed in a way to inspire the customer and enhance sales. Each packaging contains designs according to the product inside it and its target customers. Let us have a look at them: –

 

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.