Last Updated on December 6, 2022 by DesignerPeople

Signage works as a remarkable marketing tool in today’s business world. It communicates with people and conveys information to assist the consumer with decision making. It is an important instrument of visual communication. Signage helps to highlight business activities in a major way. Many types of signage are present in the market. For example- Billboards, on-site banners, public transport signs, etc.

There are two different types of signage in trend these days:-

Digital Signage- Digital signage use electronic technology to display the advertising messages and give a decisive edge for brand promotion. Digital billboards are slowly saturating the market. Lower hardware costs, dramatic saturation, ease of use, and competitive software costs are the reason for the rapid growth of digital signage. It is getting more in trend now as people are getting more attached to screens. The popularity of E-papers, video walls, LCD screens are getting wider.

Physical signage- Physical signage has been displaying of branding artwork on a larger than life scale. It is one of the most important marketing strategies for business promotion. Physical signage lets people know that you are the part of the community and you are in a particular neighborhood so they can stop for a real consumer experience. Location is a very important factor in placing a signage. Location covers the audience who go through that route so you need to put the signage according to your target audience. Banners are a part of physical signage. Banners are mostly for grand openings and special sales. Variety in signage design helps your brand to fully communicate with enthusiasm.

According to a study “76% of consumers visited a store they never knew existed before they saw the signage.”

PURPOSES OF SIGNAGE

ADVERTISING AND MARKETING- Marketing is an action-oriented sector with options always expanding for how to advertise your business and target potential customers. Signage often used for marketing and advertising by the companies for wider and more aggressive publicity. Billboards on the side of the road, vehicle wraps help companies in getting maximum attention.

ATTRACT CUSTOMERS TO SHOP- Signage encourages customers to come to your store. Signage provides sales information about deals, new products, and specials

AWARENESS– Signage helps generate awareness of every activity companies and brands do whether it is about sales, promotions or discounts.

CONCLUSION- Signage is an essential aspect to grow your business. It informs consumers of who you are and what you do. It helps you in advertising and marketing. Signage spreads the word about the new brands launched in the market.

Some beautiful signage designs for your inspiration are as follows:-