441+ Hospital Signage Ideas That Create A Trustworthy Environment

b) Informational signs for departments and services

Informational signages for departments and services represent information about the different departments, services, and facilities available in the hospital. Here they can have a quick brief about where and whom they must approach for their requirements.

c) Directional signs for different areas within the hospital

Directional signages effectively guide patients, visitors and staff to various areas of the hospitals, such as labs, departments, patient rooms, etc. They are simple, prominent, easy-to-read signs that can be easily deciphered and followed.

d) Safety signs and instructions

These signages offer essential safety information such as hygiene instructions, no smoking signs, restricted areas, etc. These signs help patients stay aware of the various rules and regulations of the hospital.

Digital Signage

In this ever-changing healthcare environment, the need to adapt to the latest technologies is hugely beneficial. Digital signage offers an ideal way to capture people’s attention and quickly convey essential information. Here are the types of digital signage you can commonly find in most hospitals.

a) Digital display boards for important announcements

These signages offer essential hospital announcements, such as upcoming events, policy updates, safety reminders, rules and regulations, etc., to the patients and the staff.

b) Digital menu boards for cafeteria and food options

Most cafeterias and canteens in hospitals now have digital menu boards displaying food options, daily specials, nutritional information and more for visitors.

c) Queue management systems

Standing in long queues can get extremely tiresome. Queue management systems offer real-time updates about wait times, queue numbers, appointment statuses and more once the patients have registered on your systems for their appointments.

d) Patient education and information displays

Patient education and information displays offer critical information and content about the health and safety of individuals. It can include health tips, benefits of various services, standard treatment options, and similar other informative content to educate the patients and the visitors.

Top 6 Benefits of Hospital Signage for Improved Healthcare Experiences

From boosting patient experiences to staff productivity, you should invest in hospital signage as soon as possible for numerous reasons. Let’s take a quick look at a few of them.

Minimise visitor’s stress and anxiety

As we said, hospitals always have stressful environments. Simple signage placed in various locations of the hospital can significantly reduce the levels of stress and anxiety among visitors and patients. It prevents the fear of being lost as it helps patients navigate the routes and quickly reach the desired departments or services. Furthermore, informational signings offer critical information to patients and visitors that can also reduce stress and anxiety by reassuring them of a speedy recovery.

Direct visitors in finding their way around

As hospitals are busy places, there may not be someone consistently available to guide visitors and patients. In such cases, patients or visitors can easily get lost and worried, resulting in a negative experience. Creative hospital signages are a great way to help them move independently without assistance. They can easily find the designated signages and follow them to reach their destination.

Provide Visitors with Necessary Information

Healthcare signages are extremely important for people visiting the hospital for the first time or unfamiliar with the processes. For example, many hospitals have signs directing how to book appointments, get their tests done, pay their bills, etc. This significantly reduces the wait time and makes the entire experience super simplified.

Educate Patients and Visitors

Educating patients about different diseases, services, facilities and treatments is essential, especially after the Covid-19 pandemic. Educational signage can effectively convey critical information to patients as they sit back and wait their turn. For example, many hospitals have signages offering insights on how patients can reduce their risks of transmitting various contagious diseases to others.

Increase brand awareness and affinity

Signages are a crucial need for brand awareness and affinity in this industry. The more people know about your outstanding services, the more likely they will trust and rely on you for their needs. Similarly, display any donations or contributions that the brand has made for the betterment of society, resulting in building brand awareness and authority in the industry.

Increases in the growth of health institution sales

Signages can easily capture the attention of the passersby. This directly contributes to increased brand visibility and sales. Similarly, when you improve the patient experience by implementing strategic signages throughout your hospital, your patients are more likely to come back for your services the next time instead of going to your competitors!

DesignerPeople Review on Some Case Studies of Successful Hospital Signage Implementation

We have worked with thousands of hospitals and healthcare facilities to build creative signages and improve patient experiences. Based on our experiences, here are our thoughts on some successful hospital signages in India that have contributed to many positive and timeless patient experiences over the years.

Apollo

After analysing the signages implemented in Appolo Hospitals, we are impressed by their clear and concise designs. They are easy to read and decipher – The key to creating the best signages.

All the directional signages are placed strategically, keeping the patients at the topmost priority. Similarly, all the signages are colour coded and strategically designed for maximum visibility, reducing any chances of being overlooked.

Lastly, being a world-class healthcare establishment, it offers signage in multiple languages keeping diversity and inclusivity in mind for its patients. This ensures that nobody feels out of place and has equal assistance whenever they visit the hospital.

Fortis

The Fortis Escorts have signs emphasising primarily patient safety. All the signs are absolutely prominent, especially the emergency exit signs. They also offer multiple informational signages throughout their buildings regarding hygiene practices, social distances and other diseases.

Their wayfinding signages also include people with visual impairments. Again, another excellent example of inclusivity, especially in places where we can find a diverse range of patient populations that need regular assistance just like everybody.

Conclusion

Hospital signage is a crucial requirement for enhancing patient experience and streamlining communication. When creating hospital signages, understand and analyse your target audiences well. It would help if you created signs that will match your patients’ and visitors’ needs and demands for the best results. Next, always customise the messages in the signages depending on your patients, visitors and staff members. Ensure to add only relevant information in an easy-to-read font. Lastly, strategise your signage placements in the hospital. Analyse where people are more likely to get stuck or need assistance and strategise your placements accordingly.

However, all of these aspects are incredibly challenging to follow, especially when you need to gain prior experience creating hospital signages. Instead of doing it all alone, hire an experienced signage company around you. Their expertise will ensure that nobody is left unattended in your hospital ever!

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Author: Megha Malik