100+ Health Supplement Packaging Designs that’ll Inspire Brands in 2024

Last Updated on June 4, 2024 by DesignerPeople

In 2024, with the growing health-conscious audience, the entire world is acting as a potential open market for the manufacturer of dietary supplements, functional drinkers and any other food dietary with added values. Today customers can smartly distinguish between the idea of dieting and healthy lifestyle hence the demand for health supplements is in the boom.

Customers don’t love dull, boring and medicine like appearing supplements, and they want an informative yet vibrant eye catchy packaging design. According to FDA, there are certain mandatory norms to include content such as ingredients list, brand name, net quantity, dosage, name and origin of manufacturer, packer or distributor, barcode. The benefits and specifications should be mention on the label.

Vitamin packaging is modern and urban now focusing on pattern, colours and structure. Designing concept is rendered in such a way so that playfully product is placed on a shelf of the consumer along with premium beauty packaging products.

Colours used are vibrant in some cases to stimulate customers, both tangibly and visually. Adding specific kind of texture of matte versus gloss effect to shrink label or sleeve goes much higher in capturing the attention of consumers. For brands with herbal products will focus more on natural and soft shades such as green, pastels.

Dietary products these days are sort into colour-coded categories according to their functions, Nervous System, Immune Support, Energy & Vitality, Respiratory System, Cleanse & Detoxify, System Restoration, and Optimal Well-Being. Such new formatting makes it easier for retailers to merchandise every product by category and delivers at-a-glance convenience to consumers.

While health supplements packaging design, one has to be aware of their target audience. Such as if it is for female colours should have opted, which are feminine, and overall feel of the product should be enticing and cosmetic oriented. In the case of males, pouches like sports, bold, simple, and focusing on cause and effects.

Single-serve and blister packs are in trend today, which are ideal for daily- usage supplement routine.

Multilingual content is preferred so that brand communication reaches to maximum audience. Warnings and statements depending on local regulations should be mention on the label. Font should be bold and clear, images on bottles, pouches or standup pouches can be ingredient oriented, or actual benefits.

Also Read: 10 Essential Elements of Food Packaging Design 2023

SUPPLEMENT LABEL DESIGN

Whenever we see any health supplement packaging, one thing is common, the colour of caps are either black or white, which is quite dull and boring. To make your product stand out, try to use a bold and vibrant colour cap this should coordinate with supplement label design.

Hence the combination of the cap with a creative label design can make your dietary supplement label design memorable in a competitive marketplace. Looking at the colour combination consumer will learn to associate it with your brand.

Another beautiful thing about a colourful cap is that the same size cap can often be used with bottles of different sizes.

Avoid using custom bottles or shaped supplement packaging, and it would be sufficient to use containers, jars or cartons. Protein powder packaging design and supplement box design should use attention-grabbing colours and special effects such as foil fonts or raised will help to make your label design stand out.

Check some of our successful Health Supplement Packaging Case Study

Vitamin packaging design is an integral part of the health care industry where the foil packaging can bring in massive effects on your cost, result and customer satisfaction.

Here the foil pouch packaging will lead into three types such as stand-up pouches, flat barrier bags which is also known as three side seal bags, spouted stand up bags for liquids and flat bottom flexible box bags.

Here the supplement product label design is made up of multiple layers of scientifically designed food grade, FDA approved film, will ensure vapour, odour, pests, unwanted UV light and moisture due to which the product stays intact. Durability and puncture-resistance are also important desirable features.

Be smart and updated with the latest packaging design and your choices. Try avoiding unusually shaped packaging and custom bottles. If your manufacturer offers packaging and label design services, work with your designer to create a beautiful, clean-looking product label

Whether it’s protein powders, vitamins, herbal slimming supplements, nutritious snacks or natural oils that you want to sell, we have the ideal packaging design to give your products real shelf appeal.

Sometimes with line art, beautifully body structure or organs are rendered without making it look medicated products. These attributes added by using customer-friendly images beside organ images which can be fruits, plant extracts or line art images. Addition of creative yet straightforward tagline will encourage customer for the purchase. The tagline should develop trust, faith creating empathy and concern.

Author: Priyanka Thakkar

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.