The Golden Ratio: Unlocking the Science of Perfect Packaging Design

Last Updated on March 22, 2023 by DesignerPeople

Have you ever wondered how the best designers create some of the most stunning and captivating packaging designs for Indian brands?

We will unveil the ultimate secret to creating the perfect packaging design today!

Suppose you want to create an impactful packaging design. In that case, you need to focus on the correct proportions of the design elements. This is where the Golden Ratio comes into the picture!

Over the years, designers have blindly followed this design approach and have always got it right for every brand!

Thus, we have curated this ultimate guide to the Golden Ratio to help you create the most viral packaging design this year. Let’s dive right into it.

What exactly is the golden ratio?

Also commonly known as the Divine proportion, the Golden Ratio originates from the mathematical Fibonacci sequence. Here the ratio of two quantities is equal to the ultimate ratio of their sum to the larger quantity of the two.

Starting from the leaf arrangements in the plants to DNA and Pepsi’s most famous ads. If you observe carefully, everything around us follows the Golden Ratio pattern. The pattern goes 1,2,3,5,8,13,21,34, and so on.

Start with calculating the ratio of any Fibonacci number with the number before it. You will get an answer of 1.61803 which is universal irrespective of the number you choose. This proportion has contributed to some of the most eye-catching and famous artworks ever.

Another easier way to understand the Golden Ratio is to consider a Golden Rectangle. This rectangle must fit the parameter of the 1:1.618 rule. Next, you draw a square within that rectangle, and you can find another rectangle within the remaining space. Continue doing this multiple times as the proportions become smaller, like the Fibonacci sequence!

Why Using the Golden Ratio in Packaging Design Matters?

Over the centuries, the Golden Ratio has been the #1 strategy in art, architecture, design and more. This ratio hits the proper sense of harmony and balance in visual artworks. Let’s understand how the Golden Ratio can improve your packaging designs.

Since your packaging design is the first connection point between your product and the target consumers, you must focus on making an impactful impression. A well-designed packaging design can attract consumers, convey brand values, and influence purchasing decisions.

It is essential to follow a strict structure when creating the packaging designs to avoid having too many contradicting design elements that may look clashing to the eyes. Instead, make your packaging design pleasing to the eyes by following the Golden Ratio that adds a sense of order and balance to your packaging designs. This will ensure your products stand out on the retail shelves and become the industry’s bestsellers over time!

Benefits of Using the Golden Ratio in Packaging Design

The Golden Ratio is a proven method used in packaging designs over centuries. Here are some of the most common benefits of using the Golden Ratio in your upcoming packaging designs.

● The Golden Ratio or the Divine Proportion can actively help in creating some of the most aesthetic packaging designs that are pleasing to the eyes of consumers. Thereby making your product stand at the forefront amidst the other options.

● Eye-catching packaging designs directly contribute to improved brand perception. When you invest in creating packaging designs using the Golden Rule, chances are you will leave a positive impression in the minds of the consumers.

● Since the Golden Ratio follows a specific structure, it is easy to recognise and remember. Thus, when you create packaging designs using the Golden Ratio, you can invest in increased brand recognition and recall, resulting in increased repeat purchases.

● The best part about using the Golden Ratio for your packaging design is its versatility. This will ensure that you have a consistent visual identity for your brand. You can implement this strategy for your product labels, packaging boxes and bags, logos, and more.

Tips for Applying the Golden Ratio in Packaging Design

Even though the Golden Ratio is a full-proof strategy for creating the best packaging designs, it is always challenging to deploy it accurately. Let’s look at some useful tips and tricks to help you apply this strategy in your packaging designs and transform your brand altogether!

1. Golden Ratio In Design Layout

The layout is the most integral element of your packaging design. Ensure that both the height width proportion and the division of the page are in the right balance. The height-width ratio must remain equal to 1.618. Next, divide the page length by this golden ratio to create perfect smaller sections in your packaging design

2. Golden Ratio Of Design Typography

Another vital element of your packaging design is the typography. It has a specific hierarchy that encourages viewers to read the text properly. Simply adding text anywhere in the design may make the entire design cluttered.

This is why choosing the right text size is a crucial packaging design element. Using the Golden Ratio to determine the varied text sizes will help to prevent clutter and bring a uniform hierarchy to your design. It will separate the different parts of the text in the right manner.

For example, if your heading text size is 24 px, divide it by 1.618, equaling 14.833. This approximately comes 15 px, the perfect size for your body text!

3. Golden Ratio Of Design In Spacing

The white space in your packaging design is just as important as its design elements. The correct spacing strategy will transform your entire packaging design. Thus, use the Golden Ratio to determine the placements of the design elements in your packaging design and make the proper use of the white space. This way, you can create some of the most attention-grabbing packaging designs that steal the eyes of every consumer across the aisle.

4. Golden Ratio In Logo Design

Many brands like Apple, Toyota, Mercedes Benz, and Twitter follow the Golden logo rule.

The key to creating the best logo design is to focus on the golden spiral, triangles, circles and other shapes that contribute to an attractive logo design. This will help you to decipher the right size and shape for your brand logo design and attain a higher brand identity.

5. Golden Ratio In Sizing/Cropping Image

Your packaging design must have a core element with the maximum eyes on it. Starting from the product content to its excellent benefits. If you want to draw focus on a particular component of your packaging design, use the Golden Ratio as a guide. This will help you choose the right image proportion and draw all eyes to that specific element in your packaging design.

6. Golden Ratio of Shapes & Symbol

If you add vector shapes and symbols to your packaging design, use the Golden Rule to determine the right sizes and implement them well. This will make your vectors look captivating and draw the attention of your consumers to your brand through the packaging design!

Conclusion

If you need clarification about the placements of the design elements in your packaging design, follow the Golden Ratio. Rest assured, this strategy will leave you awestruck when you finish the entire packaging design.

However, following the Golden Rule accurately is also a challenging task. This is why brands choose packaging designers that follow this strategy when creating packaging designs. Thus, if you will create a new packaging design anytime soon, it’s high time you choose a professional packaging designer with expertise in creating packaging designs for Indian brands using the Golden Ratio. This will ensure that your products get the maximum market recognition and bring higher monthly sales.

Author: Anush Malik