Fast Food Branding & Packaging Design Inspiration

Last Updated on September 29, 2022 by DesignerPeople

We all love fast food which we love relishing may be on a cheat day or any lazy carving days. There is one thing which is very common in all food branding is whenever u checkout its surrounding and overall emotion, it does generate hunger. We feel like visit it and indulge in hot fresh pizza, burger, noddles or any fast food.

QSR and fast food restaurants are continually competing to stay ahead of the game, and these modern stores smartly played with branding, packaging design and marketing to attract new people.

Since most fast food places serve relatively similar items on their menus, it takes much more than product placement and the occasional commercial to draw in new consumers. The modern or contemporary look of overall space can serve to attract a much younger and youthful market audience.

Fast Food Branding

If your idea of a restaurant or food truck is about burgers, pizzas, and tacos, it’s not just about that you need to think beyond that and invest efficient time on branding. Here you need to know three specific things:

The brand name of your restaurant, perfect fast food fonts and a founder image or picture which enforces trust in the brand.

Select icon which is eye-catchy if it is representing your niche food is well, and sound should cover your concept

Source: dribbble.com/shots/4776563-Restaurant-logo

Source: freecreatives.com/logos/restaurant-logo.html

Source: dribbble.com/shots/4783009-K-Chef-Restaurant

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Source: ranklogos.com/food-and-beverage-logos/muthus-fast-food-logo/

Source: brandcrowd.com/maker/logo/d247c137-2439-4f95-bc1c-bac471d94903

Source: aspectcommunications.net/work/1/logo-identity-stevca-soul-foo1

 

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Source: prodesigns.com/restaurant-logo-design

Source: freecreatives.com/logos/restaurant-logo.html

Also Read: Packaged Food Business in India – Complete Guide

Colours

The contrast colours such as dark red and yellow are all about energy, movement, speaking out loud whereas red is know for hunger. Brands such as KFC. Mac Donalds, Burger King etc. are seen in these colours.

It’s like you are making a statement about your idea that is why you are catching your customer’s eye towards you. So the environment must run by the same rule and of course your menu. The green shade is popular with natural and organic food brands such as the subway.

Brand Positioning 

It is the space you create in the minds of customers, and thus you expand your loyalty base.

It can be your brand USP something unique which other brands are not offering and allows u to gain a competitive advantage over oth­­­ers.

Such as Mac Donald’s claims to deliver quality food at affordable cost and family-friendly place.

Brand positioning statement of KFC is their slogan which is “its finger lickin’ good!” Thus states that customers perceive KFC food products to be very tasty. It offers customers freshly produced foods

It is a significant myth that all fast food is unhealthy and junk you can check out subway it offers a healthy range of food from salads to sandwiches.

Target Audience

As discussed, fast food is loved by all age group, but still, when you plan branding, packaging and marketing activities, it is essential to know your target audience. Hence this will provide you correct direction and therefore can plan market and its activities.

If you look at Indian fast food such as vada pav, pav bhaji, Pani puri, pakoras and many more are loved majorly by youth and kids.

Mac Donald’s focuses on kids while burger king targets adults and not kids

Always understand what your target demographic, target market and their pain points so that you can modify the fast-food branding agency activities.

 

Check some of our successful Fast Food Packaging Case Study

Brand message

Your brand message must be communicated consistently and clearly so that there is no confusion.

Depending upon the brand audience and brand personality, the brand message will be decided such as if the brand personality is humorous the brand message will be funny if it’s healthy then the message will promote health and wellness. If a brand is mature and urban, then it will speak the witty yet smart language.

The tagline is one of the best ways to portray your brand emotion and feel with its audience. Brand communication should be a reflection of its values, culture, mission and beliefs.

Fast Food Website Design

The appearance of the website is fundamental; it should represent its brand colour and personality functionality which will keep consistency. Delicious and mouth-watering quality real-time photo-shoot of dishes will add a realistic yet attractive appearance to the website.

ELEMENTS FOR FAST FOOD BRANDING & MARKETING

 

 

 

 

 

 

 

 

Fast Food Packaging Design

These chains are known for their distinct flavours and taste, so make sure packaging is portraying it. The brand personality should be strongly emoted through colours, graphics, brand story, font style and correct background.

The images should be such that should create mouth-watering and tempting emotions. Type of packaging also matters here because if the brand is sustainable and eco-friendly, then the overall brand story should justify it so that just at a glance customer can identify its USP.

Important information should be mentioned on Ready To Eat Fast Food packaging design or label such as barcode, FSSAI, manufacturing date and place, expiry date, MRP, brand logo and name, nutritional and ingredients also.

Source: behance.net/gallery/15870877/The-Grill-Fast-Food-Packaging-Design

Source: behance.net/gallery/35028807/Harajuku-Kira-Kira-Burger-Logo-Branding-Packaging

Source: worldbranddesign.com/branding-packaging-design-for-greek-grill-house-restaurant-in-the-netherlands/

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Source: packagingnews.co.uk/news/events/luxury-packaging-awards-2014-luxury-food-pack-21-10-2014

Source: behance.net/gallery/23681361/SushiGo-Takeout-Packaging-Design

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Source: behance.net/gallery/118000387/Hungry-4-Burger?

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Source: behance.net/gallery/116091537/Brand-Identity-For-A-Fast-Food-Agency-Jeez-Burger?

Source: behance.net/gallery/91662897/Vibes-restaurant?

Conclusion

Today consumers want more than just a product they want to be part of a story. It that people are impacted by emotions, rather than information when making brand decisions, so make sure your fast food banding is done at its best so that people can connect easily.

Emotional content is popular in advertising, social media, and consumers, with positive sentiments leading the way.

Hence this will not only increase brand loyalty but also recall.

If you have a fast-food owner or planning to start a new one, then contact DesignerPeople to get productive solutions on branding marketing and packaging.

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Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.