39+ Creative Pickle Label Design Trends 2023

Last Updated on April 4, 2023 by DesignerPeople

Remember those childhood summer days, when everybody in the house used to be busy preparing pickles and then tasting them was a divine feeling. But today we hardly invest time in these lengthy processes of making and preserving pickles. We rather prefer to visit supermarket and buy a pickle bottle or standup pouches and relish pickles.

When we visit the market, we do find various types of pickles from famously available raw mango to chilly. There are enormous varieties of pickles, which are presented majorly into transparent plastic or glass bottles. They are sealed with non-vacuum closures once the fermentation process is complete.

A basic labeling requirement for pickle packaging design is to include a statement of identity, the total weight, the manufacturer address, the ingredients list, and a piece of nutrition information on the label. Additional information required on the label depends on the type of process used to make the product.

The brand should position themselves in a specific category which is vacant. Which can be homemade, generational recipe, no added colours or preservatives any value which creates distinct identity compared to competitors. Hence unique positioning should state in the form of a creative tagline and its theme.

Images are product-focused, types of pickles original form such as olives, carrots, cauliflower, even meat, fish, lemon, mix vegetables or its tempting ingredients will illustrate on the label. Colours should be vibrant and bold so that one can notice product in the crowd of the retail shelf.

India is a country with diverse food culture, and hence, each state is having its unique type of pickles with their prominent ingredients. Such as southern pickles are spicy, eastern culture pickles are garlic oriented, northern side pickles are into mustard oil. Depending upon regional flavour packaging of the label is also designed, and relevant images are rendered to create emotional cord between people and their values.

Also Read – Product Label Design Guide & Trends 2023

When it came to focusing on the overall brand image, the aim should be to modernize, refine and add consistency to the packaging. Ensure any packaging label of pickles should tempt the customer by sustaining its rich heritage through effective designing.

Pickles produced in 3 types and according to their production type packaging design and material differs. Types are refrigerated, processed and fresh pickles, even the content on packaging will describe their kind. For example, if the pickles are refrigerated during the fermentation process, the labels need to include an expiration date of the product which will educate the customer about shelf-life of the product. If the pickles sold fresh, then label needs to include a “Fresh pack” sign. The iconic vegetarian symbol is also mandatory as per guideline of FSSAI.

Pickles which are healthy such as made in olive oil, product label design should reflect its value proposition of being healthy, which can be done through colours such as green, correct image representation and informative content on packaging. The brand story should be reflecting through creative punchline or taglines. 

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Author: Priyanka Thakkar

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.