Creative Flexible Packaging Design Gain Customer Attention

Last Updated on September 25, 2023 by DesignerPeople

Flexible packaging is the best way for a brand to reach higher in the packaging segment. Made of light materials, usually plastic or resin, it is good for food, groceries and medical companies.

It has been an innovation segment giving people a low-cost and personalised method to tight packaging.

Currently, unboxing is a trend, and the customer loves the experience. The art of unboxing is all about the sense of sound, touch and smell to make consumers feel the value of your brand. The latest printing techniques give a more feeling to the customer.

If you are a business owner, you might be searching for the perfect package for your product. If you choose to go for flexible packaging, then you’ll get a better idea through this blog.

What is Flexible Packaging Design?

Flexible packaging is a form of packaging with firm materials, which gives more low-cost and personalised options. It is a new method in the packaging segment and is popular due to its effective nature. There are different materials used in flexible like plastic, foil and paper. It leads to the creation of bags, pouches and other containers. These are used in industries like FMCG, cosmetics and medical companies.

Designing flexible packaging requires expertise, and everyone can’t do it. You need to create a packaging design that has the potential to gain a competitive advantage. You can convert the packaging into different sizes and shapes, which are also used in various applications.

Also Read: Custom Box Packaging Design Inspiration

Flexible Packaging Types & Its Designs

Let’s discuss the different types of flexible packaging and its designs:

1. Pouches Design: The pouch design is important in the flexible market. It is easy to transfer and needs low material. It can be used multiple times and are unbreakable. It is good for food storage and needs a large area for printing. Some of the items include snacks, coffee and biscuits.

2. Wrapper Design: In this form, the packaging is wrapped in a simple or printed form. A wrapped one with a print surface is good for the brand’s visibility and identity. With the wrapping process, we get the firmly fitted package in a case that is wrapped in foil or paper. It is used to pack cookies, soap bars and chocolate.

3. Sachets Design: A sachet is a kind of a pouch, but it’s a single one packed on all sides. It is usually created with aluminium or coating paper. It is good for products that come in different sizes and shapes like beverages, coffee, and tablets.

Why is Flexible Packaging Design Important?

Now let’s see why flexible packaging design is important:

1. Gain Customer Attention:

Product packaging design can gain customer attention. When people see good packaging, they’ll get attracted and generate a special bond. Companies work hard to generate a good packaging that attracts customers. The packaging communicates the quality of your product. Plain or non-attractive packaging provides negative emotions. It is important to gain customer attention for success.

2. Increase Product value:

Another important element of good packaging is adding value to your product. People analyse the product through packaging design. It generates brand awareness and stays unique in the market. It also makes your product different from others. It leads to more sales and more customers. The best way to increase product value is good packaging.

3. Grow Sales:

Another important factor of good packaging is increased sales. Customers like to choose good packaging, and they take within sales. So, a good packaging results in better purchasing and finally in sales. People might not know your product at times, so the packaging matters. If your packaging is not good, then people won’t look after it, which results in a decrease in sales.

4. Brand Awareness:

Good packaging can increase brand awareness through the elements used in the design. Brand recognition is essential for your business. Customers recall your packaging and choose products on that basis. The elements like colour and font help stand out, which develops brand recognition. Brand awareness is necessary for the success of a business.

5. Help Product Positioning in the Market:

Good packaging helps position your product to the customer. Understanding the segment helps in getting to the right audience. For this, you need to check the competitors and understand the nature of your customers. Having a special position for a product makes the business achieve sales. The design strategies need to be implemented according to the product position segment.

6. Increase Buyer Confidence:

Every brand wants its customers to develop trust in the products. It is difficult to earn as there are many choices in every segment. The best way to develop trust is by showcasing your product in the best form to the audience. As packaging is the primary contact with the customer, you can develop confidence among customers. It is an important element for the development of the brand.

Flexible Packaging is a top choice for budget & shipping Friendly Products

If you are looking for budget-friendly or shipping friendly packaging, you can go for flexible packaging. It offers convenience in transporting and is easy to store in any place. It is a major reason people go for flexible packaging.

The packaging gives more life to the product due to its non-rigid nature and makes the product secure. It is also good for transportation and easy to handle while moving the products. It also helps in using less plastic, fuels, and other gas emissions.

Wrapping Up!

Creative flexible packaging can gain your customer’s attention if you have a good design and create it properly. There are many benefits to flexible packaging, and many brands are switching to it. Customers also look for packaging that is convenient for them.

Here, we discussed flexible packaging design’s meaning, types, and benefits. Hope you get more clarity through this. If you have any more concerns, you can connect us.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.