Design Agency Process for Successful Creative Workflow

Last Updated on December 6, 2022 by DesignerPeople

Have you ever really wondered what goes into the processes of a design agency in creating the most stunning brand and packaging designs for your business? According to a report by Lucidpress, companies witnessed an average revenue increase of 33% only by improving their overall brand design. 72% of brands believe that their packaging design makes a significant contribution to the overall purchasing decision of their consumers.

Design agencies usually work on multiple projects across diversified niches. Starting from a non-profit to a tech startup. We at DesignerPeople, work with thousands of different types of brands, and we never compromise on the quality.

Managing all the day-to-day processes of the design agency is paramount to the success of our projects. The processes solely depend on creative workflow and efficiency. Today, let’s have a comprehensive look at how DesignerPeople work, organize, manage and bring your brand the best designs. Read this post along with us to get a detailed insight into the processes of a design agency for successful creative workflow.

What is Creative flow in a design agency?

A creative workflow is simply a process followed by every design agency. They generate new design ideas and execute them for different campaigns, packaging, and other elements of the brands and the products.

It basically boils down to the responsibility of each team member depending on the tasks designated to them, when the tasks will be delivered, and the overall timeline of the project. Starting from the first design idea to the final revision and the approval sanction. The entire process can be explained as a typically creative workflow in a design agency.

Design Agency Workflow Process

A well laid and strategic creative design process is the fundamental tool to bringing fruition to a brand relating to its packaging and logo design. It streamlines communication across both the team members and the clients, making the entire process of designing super productive and successful. Here’s a breakthrough of everything that goes into the process of creating a perfect design for your brand that will make it stand out from the rest.

First: Explore the Idea

The particular area is apparently the most critical aspect of designers. Here we focus more on listening to our clients, noting down the specifications they would need in their product packaging or logo designs. We also tend to explore different ways to improve this vision.

We typically immerse ourselves into the client’s business to analyze what type of design can resemble the brand best. We exchange ideas, materials, and other aspects that help to make the design more versatile. We also meet with the other stakeholders in the process and host detailed planning sessions wherein we consider the client’s final objectives and the resources required for the project.

Also Read: How Graphic Design Agency Standout Your Business

Second: Define the Idea

Even though the entire process may look lengthy to a few, there are no shortcuts to creating the best design for your business. We go through a series of multiple creative processes to ensure that we design your brand identity just the way you want!

It is the primary reason we create a design brief and a prototype of the design in mind. The final outcome may need to be perfect, but we cannot really reach the perfect design without plenty of rough sketches.

Depending on the type of brand project, we create robust diagrams and illustrations that define the final vision most accurately. Here we may also connect with the client about the budgets, deadlines, and other elements that contribute to the pace of the project.

Third: Visualize the Idea

We tend to host-specific sessions for every project wherein our team members can brainstorm the most innovative designs and ideas in their minds. However, the ideas should always be aligned with the client’s needs and demands. We also conduct adequate market and competitor analysis to look for elements that can make our design more seamless and unique.

This verbal and visual checkpoint is essential before finalizing the design with the best and most concrete ideas.

Fourth: Create the Design

Putting our ideas into action is typically one of the most complex yet highly rewarding parts of our design agency’s creative workflow process.

We start from scratch and gradually incorporate each concept and idea into the design. We may also add suggestions and new solutions to the design whenever required.

We even revise the designs as many items as the client needs to ensure that it matches their vision. Consistently refinding and executing the ideas is essential to produce the most accurate design copy.

Fifth: Launch

Now that we have created the final design, it’s time to launch it to our client’s brand. We readily work day and night to ensure that the client gets the best quality of the designs within the designated timeline.

However, the final launch may be adaptable depending on the project undertaken. Facilitating the communication within the other departments like printing, testing, and others may also consume more time than usual.

Sixth: Evaluate

After the final designs are launched, we always take the opportunity to review and evaluate the outcome of the endeavour. It is one of the integral parts of any design agency. Before closing the project, we constantly communicate with the client to understand any tweaks or required edits.

Even though the extra modifications may take more time, we are always ready to make as many changes to the design copy as they want to ensure that they are delighted with the results. Not only does this help to achieve the most accurate results, but it also helps build stronger relationships with the client, which is essential for sustainable business growth.

What makes a successful work process?

Managing and executing a creative workflow process in a digital agency is never as easy as it seems. There is so much that goes into the process of making the entire workflow successful. Even though the list may go all day long, let’s quickly get a breakthrough of the four most essential steps our design agency follows to make the entire process a success every time!

1. Quality Wins, not Quantity  

As we said, the entire creative workflow process is exceptionally time-consuming. Most agencies may offer multiple versions of the design to the client and let them choose the preferred one. In these cases, clients may easily get overwhelmed considering the multiple numbers of choices with no disparate concept of the final outcome.

However, here’s how our process goes. In the initial stages, we make enough conversations and discussions revolving around the brand design. We even take suggestions from both our clients and the other departments of our agency to ensure that we have diversified ideas.

Once we settle on a design, we tend to work on it right away. After the design is created, we tend to show it to our clients for their feedback regarding any modifications or changes.

Not only does this save the endless loop of consistent edits that are time-consuming, but it also gives a clear opinion to the client.

2. Small Delivery Wins than Sorry

Often clients tend to change the complete direction after completing the final design. Sure, minor tweaks here and there are always permissible.

It is why we always keep our clients updated about the progress of the design. They usually look right from the first copy of the design to the final ones.

Not only will this help to make the tweaks before the final delivery, but it also saves the extra amount of time from redoing the entire design in case the client changes their mind.

Frequent feedbacks with small deliverables are way better than a complete U-turn after the project delivery.

3. Launch Fast, instead of waiting for perfection

Most creators usually wait until they perfect a particular design, which further prolongs the delivery timelines.

If you already have a tight deadline, it is always wiser to launch something instead of focusing on making the design perfect for months!

Make significant progress to the design and submit it before hitting the delivery date. It will save you from any late deliveries and will give you enough time to make the iterations, if any.

It also ensures that you are never compromising on the quality, even on the tightest deadlines and builds a better reputation within clients for the fast deliveries.

4. keep improving with time

Another ground rule of making your creative workflow a success is always making room for improvement.

Neither do you need to overthink months for perfecting a design, nor should you throw away any random design to the client as a delivery.

Creating designs for a brand is a work of art, and there are endless possibilities to tweak and change to make it even better and more versatile.

There are so many ways you can make your design differently. There is never a magic equation that makes up the perfect design for your brand.

It is the major reason we prefer to communicate often and allow enough downtime for the client to analyze the design and look out for the scope of improvements in the design. We also make enough room for improvements if we have new elements in our mind, which improves the design even further!

Conclusion

A brand can never sustain itself without a good design. The brand design is the ultimate face of the brand, which your consumers perceive. Your brand design is what makes consumers recognize your brand and build a more substantial authority. All of the efforts made with a creative workflow cater to bringing you the best designs for your business.

If you are currently looking for long-term growth in your business, you need to hire a good design agency like DesignerPeople. A good brand design will help you lower your overall branding costs as it will cover most of your marketing requirements. To stand out in any crowded industry, you need to make enough investments for your brand, and a good brand design will definitely be the most valuable asset that will yield you results in the next decade or even longer.

At DesignerPeople, we have executed our creative workflow strategy to offer the highest-selling brand designs to a variety of brands in the Indian and international industries. It is finally time to choose a good design agency to revamp your brand and give it a completely new look this year!

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.