89+ Coffee Packaging Design Ideas That Brew the Smell of Success

Last Updated on September 26, 2024 by DesignerPeople

Coffee is loved worldwide, and the abundance of coffee shops and coffee brands shows how popular it is. In fact, coffee is life for many people. And something so dear to them should also come in attractive packaging, right?

Your coffee packaging design should reflect the wonderful aroma, comforting warmth, and soothing routine of a fresh brew. As the go-to item each morning, beautiful coffee packaging can even add charm to a kitchen.

Also Read: 10 Essential Elements of Food Packaging Design

With a highly competitive market, companies are investing heavily in creating modern and stylish designs that stand out. So, why should you stay behind? Dive into this blog to discover the latest trends in coffee packaging and find some inspiring coffee packaging designs.

Why Does Coffee Packaging Design Matter?

Coffee packaging hold your core product, so it’s better to design them to enhance your product’s overall feel. The design of your coffee containers should be attractive as well as practical with providing all safety measures.

Remember that in the market of coffee packaging, the visual representation only matters a little if your packaging can’t protect the product. Always go for good material for packaging that can keep all forms of coffee safe throughout the journey, from the roasting warehouse to your client’s hands.

Coffee packaging design is a powerful tool that one can use for marketing the product and the brand. You can create the packaging according to your brand’s value and the story behind your brand. You can create a good coffee packaging design that makes you different from others through which you can gain new customers and retain the existing ones.

How many types of coffee packaging are there that require design?

There are various types of designs available in the coffee category. We have listed four major coffee packaging designs that you can choose from.

1. Coffee Bag Packaging Design

Your coffee bag packaging design should be flexible and attractive to get your customer’s attention in between your competition with other brands. There are various formats of coffee bags available currently, including side-fold pouches, quad-seal bags, flat-bottom bags, and Stand-up pouches. The flat-bottom bags have the most market share of these four coffee bags.

2. Coffee Box Packaging Design

While designing your coffee packaging, cardboard boxes are one of the eco-friendly and secondary options. It may look costly, but it is beneficial for marketing purposes. Cardboard boxes can be used for instant coffee, K-cups, and pouch coffee products. If your target customers expect this second option, you can go for a coffee box packaging design.

3. Coffee Can Packaging Design

Coffee Can packaging design is the most cost-effective and the right option for coffee labels. Usually, brands buy cans and customise designs for each product type separately. These options are safer and more durable than any other package design as there is no fear of tearing, as they’re sturdy and prevent light and moisture from getting in.

4. Coffee in Plastic Containers

There’s not so much good to say about plastic coffee containers. People are getting more aware of the rise in pollution through plastic use, and you’re always at risk of losing your customers due to this reason. As plastic containers are not recyclable, brands usually don’t choose this option.

Key Elements of a Perfect Coffee Packet Design

1. COLOUR

Develop coffee pouch packaging design which will stand out in competition, emphasize colour in your design.

Based on colour psychology, we build a coffee box design that will attract with meaningful colours. The eye green is often associated with health and nature, while gold conveys premium and regal elements. Combination of various colours in a bright, bold, vibrant design will imitate the tones of a tropical rainforest.

Even minimalist shades and designs are stunning as vibrant labels, and they can convey that your brand is chic, fresh and modern.
Embrace a subdued colour scheme of soft greys or browns. A successful coffee bag design colour scheme stands out from the crowd and reflects the message and tone of your brand.

2. Brand Story

Good packaging can tell the engaging and beautiful brand story and your coffee. To create informative and attractive labels, do not be afraid to be descriptive and creative.

Mention any fun facts about your brand or coffee that a consumer might find interesting. Create an informative story with relevant information about the source of your coffee, way of being processed and some tips or guides on brewing the perfect cup of coffee. Based on its positioning and its target audience, the coffee powder pack design and the brand story plays a vital role in building customer relationship.

3. KEEP IT INFORMATIVE

Educate your customer about coffee as passionate coffee lovers are in trust for information. Make them understand the differences between each blend and mention as descriptive text on packaging and detail about the variety of flavours hiding in each bag.

Describe the distinctions between coffee bean packaging design of different roasts, and consider adding some brewing suggestions on the back of packaging design.

To express the best way to brew a cup of your coffee, you could choose to use cleaner illustrations such as tablespoons and water droplets. Minimalist and straightforward graphics will convey the necessary information without creating visual clutter on the coffee jar label design.

Distinctive and creative lettering is one of the boldest design elements in packaging and branding. A lot of large corporations use type for their logos, which illustrates the power of good typography and increases brand identity. Infographic representation of how to make coffee along with instructions will help the brand to communicate the correct method for preparing a perfect coffee.

Here We Have Newly Added 279+ Coffee Packaging Images with Different Design Patterns

1. Minimalist

We say this for most other product packaging: Less is always more. Creative coffee packaging doesn’t mean it should have a lot of design elements. Simplicity can be very effective. For example, a single-colour bag with just your logo can be sufficient. Use clean and simple fonts to make your product look elegant and uncluttered. Minimalist coffee packaging design has the power to elevate your brand and attract more customers.

---

2. Illustrated

If you love art and believe in the language of visuals more than text, then you can opt for illustrated coffee packaging designs. Illustrations are excellent for telling a story. You can use drawings of coffee plants and the brewing process or illustrate people enjoying a cup of your coffee. Including illustrations of coffee plants and the roasting process can give your packaging an organic touch, too. To have the perfect illustration for your packaging, consult with artists or professional designers.

---

3. Natural Elements

Speaking of organic elements, coffee is a natural product. So, designing packaging that reflects its natural roots can attract many customers. Using eco-friendly materials is a good start. Next, you can use organic colours like brown and earthy textures to give a natural look. All that your customers care about when they buy your coffee is freshness and authenticity. To highlight these qualities, your packaging should have an organic feel.

---

4. Playful Patterns

Instead of using simple illustrations, you can use playful designs on the coffee packaging. This is similar to the illustrated designs, except that it’s quirkier and more fun. Examples include cup doodles and coffee bean icons. Bold typography can be used because it appeals to new customers. You can also use holographic packaging to make your packaging look more playful and bring a nostalgic feel for the 1990s.

---

5. Cultural Influence

Coffee is deeply tied to culture and tradition. To reflect this, consider using native symbols, traditional patterns, and indigenous artwork in your coffee packaging design. Working with cultural experts is crucial to ensure you respect cultural sensitivities and avoid offending anyone unintentionally. By highlighting cultural elements, you can tell a richer story and connect more deeply with your target audience.

---

7 Essential Steps for Creative Coffee Packaging Design

Every coffee brand needs the right packaging design to thrive in the business. But what are the things to create a creative coffee packaging design? You can follow the below-mentioned steps while creating a unique coffee packaging design for your brand.

1. Highlight Colour:

Every colour represents something. For example, gold is regal and elegant, while blue is inspirational and rich. Make sure you search about your target audience and choose your package colour wisely.

2. Use Movement

Using movements in your graphics is a fascinating and cool concept that can appeal to gaining customers. You can create illustrations or photographs on your packaging that tell some aromatic coffee story.

3. Use Original Typography:

Typography is vital in any branding strategy. It’s a powerful element of any design. When you have typography in your logo, ensure it goes with the other typography you use in your coffee packaging design.

4. Be Detailed:

Nowadays, people read all the ingredients and all the information that is written on the packaging. Be descriptive and informative with your back labels. Write something that can be interesting for your customers.

5. Shout Out:

If you have some unique features, some awards in the industry, or recognition by some trades, show it to your customers. It raises your brands’ value in their minds.

6. Think About Your Tone:

Your packaging design represents your business’s story. Keep the tone of your brand’s message consistent- for example, if your brand gives a historic feeling of coffee, make sure your design surpasses the same message to your customer.

7. Highlight your Brand:

When you gain a customer, they should be able to create an instant bond with your brand – be it with your slogan, your story, or your logo. Make sure every element in the branding highlights your brand.

Conclusion:

As global coffee consumption keeps rising, the demand for eye-catching coffee packaging will grow, too. People drink coffee not only for its unmatched taste but also for other reasons. It represents a lifestyle for many people. So, choose a coffee packaging design that stands out and boosts your brand identity.

Good packaging tells your brand’s story, keeps your coffee fresh, and convinces customers to buy.

Make your products unique and easy to spot. Show why your coffee brand is the best choice. Contact us today if you need help with coffee packaging!

Author: Megha Malik