Household & Cleaning Products Packaging Design

Last Updated on May 9, 2022 by DesignerPeople

Cleaning of house has always been important part of a healthy lifestyle, but today it has become mandatory part of our daily routine. We all are still struggling to get adopted with new term called as new normal.

We are going crazy to sanitize everything from fruits and vegetables to surfaces of house, mobile and everything which comes in contact with us to avoid the transmission of virus.

If you are happier when your house is clean and virus free? Then you are not alone As per the survey by Clorox, 80 percent of consumers report feeling more relaxed in a clean space, while 72 percent say they are more productive and 60 percent are less stressed.

It is therefore no surprise that consumers do invest regularly purchasing of cleaners, surface disinfectant, dish detergent and other household products.
Traditionally when we think of household packaging we often think of laundry pods, disinfectant spray bottles, and surface cleaners in aluminium cans or rigid containers that include a trigger spray or aerosol.

But now the brands have become more transparent with regard to ingredients, their stance on earth-friendly issues, sustainability and, of course, putting it all in a design that offers the utmost in functionality and convenience.

Packaging design of conventional cleaning products has traditionally been loud and colorful, accented by visual elements like bursts and gradients which reinforce how well they clean. In contrast, natural product design often features white or transparent structures and simple colour palettes which reflect the honesty and purity of products.

Now specially after Covid-19 people want products made from environmentally friendly and natural ingredients with clean, fresh smell and no harsh chemical odours or harmful ingredients.

Going forward we can expect to see in household cleaning packaging, including three-in-one products, refillables and on-the-go sizes.

Different Category of Home Care product packaging design

1. Carpet Care Packaging

The Carpet care packaging design, if you see in any mall on shelve will be easily identified because of its vibrant colours so that they become retail friendly and stand out.

Depending upon the type of product its designing is planned. Usage instruction, quantity required and its technical based process can be oxi based or power form process is also mentioned on packaging design.

Benefits of product is mentioned on front side of packaging which can be extra softening, quick to use, look like new, clean and bacteria virus free.

Depending upon the type of product the shape of packaging will also be different with user friendly abilities.

2. Disinfectant Cleaners Packaging

For example : There are 2 types of disinfectants one is surface disinfectant and or is fruits and vegetables disinfectant.

F&V focuses majorly to make it look homely and pleasant packaging design which can be kept in kitchen also. It is should be beautiful enough to grace your house because it is used on something which is edible by you hence designing should not strictly relate to toiletries.

Images such as flowers, fruits or vegetables with eye soothing colours work well, information such how to store, use, ingredients, its benefits and dosage is important to be mentioned on packaging.

Surface disinfectant can be used with colours which stand out and yes which surfaces are included should mention. Percentage of germs kills on front of packaging will highlight the value.

3. Drain Openers Packaging

These are available from small pouches to big jars, with the images of sink, bathroom outlets, pipes, easy flow of water are some famous images rendered on it.

The packaging design should justify the colour of products as few bottles are transparent hence the label packaging design should be contrast yet attractive. It also help providing an explanation of the purpose for each ingredient.

Its Value proposition should be mentioned on front which can be dissolves hair and grease clogs, ready to use, no odours, safe for all pipes etc should be mentioned. The chemical usage should be mentioned and its warning should be highlighted to avoid any hazardous event.

These products usually come with black or white body so that label is made more clearly visible and communicate its values.

4. Floor Care Packaging

There are various flavours added to floor cleaning liquids to give that beautiful fragrance it can be lime, rose, sandalwood, jasmine many more depending on that and ingredients the packaging design is planned.

Colour can be a great differentiator for product packaging. But in categories cluttered with a rainbow of bright bottles, sometimes a lack of colour can be even more effective.

Images are dominated by clean floor surfaces, on which children and pets play, emphasizing the non-toxic nature of the formulas.

Make sure the neck of the bottle is narrow so that it enables easy ergonomic handling, with grip indicators cuing consumers where to place their fingers.

 

5. Glass and mirror cleaning solutions

The factor of shine is very important feature this product should satisfy hence the packaging design of glass cleaner spray should also communicate same.

Along with mirror/Glass what are the other things which cane used to make clean and shiny should be mentioned.

Clean and sparkle glasses images or sparking emotion should be added to packaging design. Mostly used colours are green and blue as they are reflection of trust and promise.

Their personality should be highlighted may be shine booster, hygiene oriented, 2 times extra shine, Extra power to kill germs should be justified. Size and its benefits should also be rendered and displayed.

6. Hand Soaps Packaging

It can be a liquid hand soap or bars depending upon it the soap packaging design is done.

The ingredients are quite important which decides the colour, fragrance and images of packaging can be lime, mint, sandalwood, fruity and flower flavour so that the ingredients are mentioned in designing.

How it kills virus and helps you to be clean and virus free are some of the major value proposition which should be focussed.

The nourishments benefits for hand will add on extra USP for consumers and influence in purchase decision.

7. Industrial Cleaners Packaging

These are majorly seen in bulk jars or bottles as they are used in big quantities for commercial usage.

The packaging design is very precise and upto the point here the value of information is more instead of making it more beautiful and attractive.

Majorly seen are transparent jars which are then label designed with contrast colour to jar. The caution instructions, using pattern, quantity used, chemicals and storage information is mandatory here.

8. Laundry Products Packaging

Here there are many options for laundry detergent packaging which includes closure, labelling, and dispensing function can all make a world of difference. Multi-Unit Laundry Detergent Packaging, liquid packaging design if you are offering a liquid, sizes typically range from 50 to 210 fluid ounces.

The variety of sizes is important, too from seniors who need lighter-weight packaging for their smaller laundry loads to large families who need the quantity-convenience and cost-effectiveness of buying in bulk.

The pleasant fragrance depending upon the ingredients used the images and colours will be rendered as per that.

Important Aspects of household products packaging design:

1. Kids Safety

Packaging design should address very important concern regarding if the ingredients are not child friendly and are harsh then caution should be mention.

While looking at present trend people prefer products which are child resistant packaging. There are lot of varieties for child-resistant closures to satisfy concerns for child safety while still being friendly for all adults, including seniors.

2. Sustainability

People understand their social responsibility towards society and environment hence brands have started practicing sustainability and recognising that PET materials can often be less efficient from a shape standpoint.

While green companies have taken note that natural polymer, which can appear opaque at times, is far more sustainable and environmentally conscious. Hence your packaging design should also justify this cause with its natural and earthy colours, creative content and recycle icon.

It may seem like a small thing, but when a customer sees the recycle symbol on a container, it helps them to feel good about purchasing it.

3. Affordability

Recyclable plastic can be used which is also inexpensive to manufacture if in bulk which reduces the freight costs, as it is less costly to ship than glass or metal.

 

4. Attractive Packaging

The aesthetic appeal of your product is key to a strong shelf presence and helps drive the purchase of your product to gain competitive advantage over others label design or packaging design cannot be neglected.

5. Plastic bottles and containers

High-density polyethylene (HDPE) is commonly used for detergent and similar products as it is a tough plastic, able to resist UV penetration, able to withstand extreme temperatures, and is a non-leaching translucent plastic.

CONCLUSION:

There are many household and cleaning products now in market with lot of new features but each type of product is different depending on its usage and need. Same way packaging design for each type will also be different.

DesignerPeople is a professional packaging design agency who will help you to understand your brand value propositions and plan strategy to gain competitive advantage through creative and eye catchy packaging design.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.