Killer Catalogue Designs for Any Business

Last Updated on January 4, 2024 by DesignerPeople

In hectic traffic lanes, Markets, gyms, shopping malls and complexes, we have been handed over with a list of brochures. Many of them we trash into the bin and yes! Few will hold your eye-sight on it. Those catalogues have compelling designs which made you stuck your attention. Hence an excellent outline is a significant factor which plays an essential role when designing a brochure.

The catalogue is a useful marketing tool to introduce product and services on offer by business people to their clients. It is the best way to keep customers updated about upcoming products and fluctuating prices. It should not be only informative but focus on being captivating in look and feel.

So how, correctly, do you design a beautiful brochure, just get started till the end of the blog you will be able to create or instruct creative agency the way of creating an ultimate eye-catchy and attractive catalogue design.

HOW TO DESIGN A CATALOGUE?

Around 67% of shoppers check out the catalogue for ideas on what to purchase. source

1.DETERMINE THE PURPOSE

Designing will always be done based on purpose if it’s for a company overview, then it will include company values, vision, mission and its essential products. If it is to introduce product and services, the focus will be on product information and its features.

Target audience is crucial element while brochure design if it is a corporate brochure, it will be sent to business partners, and if it is of the product, then users here will be the customers and buyers.

Also, align deadlines so that according to that, resources allocation is a plan.

2.COLLECT MANDATE INFORMATION

Company logo in high quality and best resolution with different formats as TIFF, AI should be obtained. Images and contact details such as company address, phone numbers, email address are essential elements which include in designing.

3.KNOW YOUR BROCHURE FOLDS

The most distinct feature of brochures is its numerous folds. These folds can create an excellent way of presenting the service provider with information in an exciting way. Make sure you pick and design correct fold as it will complement with the type of content. Product features and sequence of steps will benefit more with a brochure that will be creatively designed.

Each type of fold has its unique characteristic features so according to audience and requirement, and it should be finalized and designed accordingly.

4.ANALYZE THE COPY

Content is the king these days, but the way you present brochure to readers is also an essential aspect. Too much detailed information can bore the client while less can lead to confused hence make sure optimum details which is very crucial should be present to the reader.

Analyze copy to overall visual designs and Grammarly to avoid any spelling and grammatical mistakes.

5.SELECT CORRECT FONT STYLE

The type of font will determine the personality, tone, and scalability of reading of brand, which will then influence the overall visual appeal of the catalogue. Combine font styles if required, which will create an appealing visual display.

Do not select too many font types as this will create very shabby and disturb looking content.

6.INCLUDE HIGH-RESOLUTION PHOTOS

Internet is full of high-resolution images and in such an era, if we add blurry and low-resolution pictures, then there is no space for such people. Use images such as stock photos instead of a single corporate person standing at the front. Real pictures with real emotions are valued these days so stick to them.

If product images used, then display them in a visually attractive and appealing manner. It is always an intelligent decision to hire professional photographers who will ensure quality output.

7.CALL-TO-ACTION

It is a command given to the audience to provoke them in a particular set of direction. If it is a product, website or offers, one must always include a statement which will lead the customer back to you.

Correct colour allocation so that CTA can be distinctly identified and presented. Correct font size and white spaces should be used constructively. Be specific with what you want from customers end. For a better and effective response to your call-to-action statements, include an incentive to readers. Things like coupons or exclusive promotions will encourage your customers to take this action after reading your brochure.

Also Read: What is Trending in 2019 Normal Brochure or Die-cut Brochure?

TYPES OF BROCHURES AND DECIDE WHICH TYPE IS RIGHT FOR YOUR BUSINESS?

There are a lot of articles which will explain to you why brochures are an essential marketing tool and one of the crucial branding elements which are used to handout distribution.

Very few are aware of folding types and how to choose appropriate fold.

The two panels on each side like a book are known a half fold. When there is no bulk of information to add, then this is the correct choice for such cases. Hence the front page should be attractive here to create that visually appealing effect and excellent first impression.

Download Free Template PDF

These are a prevalent type of fold which are seen most because they are comfortable to hold. It is a convenient design that will give you ample of space to convey and display a brand message. The tri-fold brochure is formed from one sheet, and in most cases, A4 paper size or letter used. It is folded twice in different lines between the vertical and parallel to form three pages hence called a tri-fold type.

Download Free Template PDF

It is also known as a zig-zag fold, or concertina fold is another popular form of brochure fold. It is quite similar to tri-fold in that it is compressed of three double-sided panels, however, the way its folded mirrors the shape of an accordion rather than folding inwards. The advantage of the z fold is that content can be divided into three parts, or run across all three panels to take advantage of a greater area.

Download Free Template PDF

An accordion is a type of fold which is created by folding a sheet of paper and forth with three folds. It is similar to Z -fold but has one more fold. It is a method which uses a series of alternating folds to create multiple panels of the same size.

Download Free Template PDF

Right angle fold is also known as French fold it’s a unique type of fold which divides the brochures into four panels. The paper is folded into half and then folded in half again, perpendicular to the first fold.

Download Free Template PDF

Gatefold is a sheet of paper on each side, creating two side panels that open like doors or gates and a larger interior panel. In single gatefold, the left and right panels fold inwards to meet In the middle resulting into six groups.

Download Free Template PDF

Here the two side panels are folded towards the middle group, so they open like a gate, leaving about 1/8″ gap to avoid the buckling when the final fold is made. Here the fold provides an awe-inspiring presentation.

Download Free Template PDF

CONCLUSION:

Brochures should be usually printed with high-quality paper so that they can sustain for an extended period. Hence viewers tend to keep them for more time than other brochures, which increases the public awareness of the brand and allows the possibility of being handed over to other people in case the first person is not interested in the contents.

They are excellent for the presentation of companies, institutions, and high-end products and services.

You are almost set to impress and create the WOW factor among your customers with a stunning brochure design. If you need a little professional help don’t hesitate to seek expert advice as they carry rich experience and knowledge with them.

Author: Priyanka Thakkar

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.