101 Best Bread & Bakery Packaging Design: How it Increase Sales?

Last Updated on July 10, 2024 by DesignerPeople

I want to begin this blog with the line by Steve Jobs, “Packaging can be a theatre, and it can make a story” Yes, it is absolutely a true fact! Let’s evaluate ourselves; don’t we get very anxious when we receive beautifully packaged products and gifts.

The same goes when we make a purchase; we expect our products are delivered well packed, sound and safe. According to a study, 70 per cent of customers buy a product with the excitement they get on their initial impression, i.e. by seeing the product packaging design.

The benefit of effective packaging plays a significant role in the bakery industry. In the present scenario, consumers look for a different experience when they enter a bakery – an attractive branding, bakery packaging design and enriched customer experience. In the end, it will increase your overall sales.

One of the most common bakery products that we buy on a daily basis is Bread. Even many people believe that if a bakery’s in-house bread is good, then their other products also meet their expectations. So, creating the best quality bread and branding it with the bread packaging design can increase the overall sales of your bakery.

Let’s discover how bakery packaging helps increase the sale of your business:

How does Bread & Bakery Packaging Increases Sales?

When you visit any bakery, you’ll see a wide variety of products on the shelves. According to studies, out of ten, seven will always choose a product based on its packaging design as they are more concerned about what the product is than blind picking.

For example, we always prefer to have bread as breakfast in our busy lives. When we go to a bakery, we might see wide varieties, but consumers always go for that bread packaging design that caught their attention and those who highlighted the benefits or USPs of the product.

While customers buy bread or any bakery product, they carry it in different places and use it for different purposes. Having a unique and special packaging will not only be a pullout for your customers but will help create brand awareness and eventually drive sales for your bakery. (source)

Effective packaging plays a critical role in creating a lasting impression, especially in the current scenario, where online shopping is a trend. Implementing an attractive design with proper imageries, colours, information, and features helps customers know more about the product and decide on the purchase.

Also Read: How Brand & Packaging Design Helps startups to Attract Investors

Factors of an Effective Bakery Packaging Design 

Now let’s discuss how an attractive bakery packaging design helps in the overall success of your brand:

1. Creating Brand Image:

Customers tend to connect a brand’s image by how professional the packaging of a bakery product is. The common perception of “what looks best from the outside would be even greater from the inside. It’s the fact that good packaging acts as a silent assurance of a quality product.

Indeed, good packaging mirrors your brand’s personality. As the packaging is the best space to showcase your creativity, utilise it to increase brand awareness. As a highly competitive segment, it is true that packaging might not bring out initial sales, but if you succeed in creating an appealing brand image, customers start trying your products over competitors in future.

2. Adequate Communication:

Good packaging ensures that the imperative information is ready and accessible. Often, the packaging design includes product definition, ingredients, manufacturing, expiring dates and other information.

Incorporation of such data is helpful for consumers. In such a way, you can convey with your customers and create an occurrence that makes their life easier. Even executing the designs, colours, fonts, and imageries communicates adequate communication. Nowadays, consumers are concerned about what they are purchasing and appreciate this kind of communication.

3. Affecting Consumer Behaviour:

Knowing your target audience is necessary before creating your bakery packaging design. Your packaging needs to be developed in such a way that it relate to consumer behaviour directly. When you implement the right typeface, colours and other gradients that suit your bakery’s packaging, it definitely catches the right customers.

One of the vital factors that strike the customer psychology is “colour”. They are directly accountable for the emotional connection between the brand and consumers. Likewise, the fonts used on the packaging are in charge of affecting how consumers would feel about your bakery.

4. Product Impression:

Though the overall packaging creates a good impression, it’s majorly the product imagery that makes the customer stop for a sec and takes your product. It is scientifically proven that imageries of food products attract consumers and persuade an urge to try it out.

Though, many startups and small businesses compromise the quality of packaging design and approach some freelancers or DIY to get it done make them into more trouble. However, established brands always rely on experts like a professional packaging design agency to get the best result.

Expert teams always have a clear picture in mind, which is fascinating, and they look forward to the product. They understand the market and implement the best visuals that generate trust among the customers.

5. Shelf Impact:

At times, even the best packaging design can go blind when it is placed on the shelf with other products. Make a trial run by placing your product on a shelf with other products under the same segment.

Evaluate how your product is looking? Whether it is unique to engage customers? The more distinct it looks, the greater it reflects sales growth. From various studies, it is clear that only 30% of consumers are fond of their favourite brands while the other 70% are influenced by other factors, especially packaging.

6. Functionality:

Functionality and practicality are essential in a bakery packaging design which is straightly linked to sales growth. For example, an easy to use container, bottle, or box will give the consumer more feasible reasons to buy your product.

Ensure your packaging can be easily stored and convenient in distribution. For example, a user will buy a juice bottle that opens with ease. Thus, consider the element of functionality as a piece of packaging design to increase sales.

Conclusion

No matter you are planning to establish a new bakery or a well-established one, branding it properly with a robust bakery packaging design is a must in the current era.

Bakery packaging design that depends on the nature of the product will help boost sales, intensify the value of the whole bakery product line, enlarge customer loyalty and elegant appearance. It will also convey the audience’s core brand values and marketing communication.

DesignerPeople is one of the best bakeries packaging Design Companies in Delhi, India. Our distinct branding and packaging range in all major sectors, and we help develop thousands of brands worldwide. Do connect us, and we’ll make your bakery products stand out on shelves and gain a competitive advantage.

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Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.